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The Internet TV business NOW TV currently announced plans to launch a new set-top box and optimize the interface. Sky's market digital director Stepheen van Rooyen stated at the "Future of Radio and TV" conference in London that its online streaming media will also launch Sky Sports' monthly subscription service.
The new Sky Sports channel monthly service costs £31.99 and no subscription is required. This channel will be broadcast in the new football season. High-quality live broadcast of sports events is one of the main reasons why consumers choose NOW TV business. Consumers currently have mainstream spending options of 6.99 GBP/day and 10.99 GBP/week.
"Now TV has been launched for three years and it has established a true milestone. The accelerated growth in the number of users indicates that the Sky TV platform powered by NOW TV is attracting consumers in a complementary manner. Plus user loyalty The Sky platform continues to improve service quality so we can provide the best user experience and develop more distinctive services for users to enjoy.â€
Van Rooyen revealed that more than 90% of users have never considered Sky TV before signing contracts. Nearly 40% of NOW TV users subscribe to Netflix, and about 20% of users also use Amazon Prime at the same time. 
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The Internet TV business NOW TV currently announced plans to launch a new set-top box and optimize the interface. Sky's market digital director Stepheen van Rooyen stated at the "Future of Radio and TV" conference in London that its online streaming media will also launch Sky Sports' monthly subscription service.
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