It is understood that the global display technology has undergone a second upgrade from the display tube display to liquid crystal, plasma and other flat panel displays, and is currently actively moving toward OLED display technology. The currently popular LED and 3D display technology on the market is not a revolutionary upgrade of display technology, but an update based on existing liquid crystal and plasma display technologies. LEDs only change the source of illumination behind the LCD/display device, while 3D is an upgrade of the 2D to 3D effect on plasma display technology. Chinese companies are quietly opening up a full-scale strategic layout of third-generation display technology (organic light-emitting diodes - OLED). The reporter was informed that after the end of last year, the United University of Electronic Science and Technology, Suzhou University and 11 key OLED key materials and equipment units in the industry set up the only OLED process technology engineering laboratory in China, Changhong re-added the OLED display technology research and development. Recently, this laboratory was awarded the “National Local Joint Engineering Laboratory for OLED Process Technology†and was upgraded to a national laboratory. At present, global consumer electronics giants such as Samsung, Sony and LG have established a relatively complete market layout on OLED. China has also strongly supported the display technology of OLEDs into the future development of national industrial policies. Liu Haizhong, director of the Planning Department of Changhong Group, believes that plasma, liquid crystal and OLED, these new photoelectric display technologies not only reflect the strength of the country, but also one of the basic competitiveness of the electronic information industry for 3C integration in the future. Changhong leads the development of China's plasma display technology and its industrialization, participates in the development of China's liquid crystal display technology and its industrialization, and leads the forward-looking development of OLED display technology and its industrialization. As the only company in China that simultaneously develops plasma, liquid crystal and OLED, Changhong fully integrates circuit, design, chip, software, structure, engineering, reliability and other technologies to form technological development capabilities such as “high image quality, high definition and ultra-thinâ€. However, the reporter noted that in recent years, the community has been skeptical about the three-dimensional strategic layout of Changhong in color TV display technology. Some people even worry that this layout will cause Changhong to fall into the "war line is too long, too much investment, return The long cycle and the high market risk.
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