Leveraging the "lights" advantage brand to help small and medium-sized enterprises gallop




The origin of "Chinese lamps are especially recommended brands"



After two years of hard work of the town leaders for more than 20 years, Guzhen finally won the honorary title of “China Lighting Capital” in 2002. Since then, it has owned the local brand of “China Lighting Capital”. The Expo and the "Old Town Lighting" have formed a hidden excellent brand. How to tap this brand to serve many companies and help them quickly enter the fast track of development? This is the origin of the "Specially Recommended Brands of Lights" - Guzhen Light Fair and this newspaper grandly launched the "Special Recommended Brands for Lights", which is to help as many companies as possible to better utilize the excellent and mature "Chinese Lighting" "This is the main logo brand successfully opened at home and abroad

"China's lights are especially recommended brand" service

Due to the large number of enterprises in various production bases in the country, the scope of the activities is very wide, the scale of the whole activity is unprecedented, and the duration is very long. Every year, a number of enterprises with priority in quality and good credit management will be given priority. Propaganda and support to help these enterprises grow rapidly and become the backbone of the future lighting industry through continuous branding. Therefore, after careful study, the Fair and the newspaper decided to provide this item for a fee on the premise of ensuring operating costs. service. In comparison, if you don't rely on the common brand of "lights are recommended brands", even if you invest ten times the brand cost, you can't produce the same publicity effect, and it is impossible to have the "lights are recommended brands". Image brand. "Lights are especially recommended brands" for enterprises, it is a "helper" that goes up to the next level and an "accelerator" that quickly enhances the visibility and influence of its own company and brand.

Therefore, all the products listed in the "lights are recommended brand" enterprises, the newspaper will give priority support in the subsequent related news reports, publicity and promotion activities. The matters related to complaints and consultations will also be given priority in mediation. If it is not necessary, the relevant enterprises will not be easily listed on the “blacklist” for exposure. For enterprises that have no major complaints at the corresponding time (such as more than one year), they will be included in the “I recommend? I am responsible” campaign to support the company to quickly establish its own corporate and brand image.

"The threshold for "China's lights are especially recommended brands"

Since the main brand of “China Lighting Capital” itself has a high gold content, not all companies can have the opportunity to “borrow the ship”. Therefore, enterprises must meet certain conditions to be included in this activity plan:

1. Recognizing the “China Lighting Capital”, the main logo brand, can actively and actively participate in the activities of Guzhen Lights;

Second, the quality of its own products is excellent, and there are no serious quality complaints in the market;

Third, the business credit is good, no serious credit complaints;

Fourth, there is a positive development desire and a strong brand awareness;

5. Have a sense of social responsibility and be responsible for their own development;

Sixth, the leader of the enterprise has good moral character, good reputation and high comprehensive quality.

The “Specially Recommended Brands for Lights” was launched for the first time this year, so the requirements for companies are relatively loose. However, after this year's pilot, the screening work will be further strengthened from next year, and a number of enterprises with potential for development will be supported each year to shape the backbone of the future for the Chinese lighting and lighting industry.

"Chinese lights are especially recommended brand" promotion

The newspaper will regularly and irregularly carry out corresponding and large-scale publicity reports on “China Light Special Recommended Brands” to rapidly expand the industry influence and popularity of this excellent brand, and gradually plan to form a large number of products. The rich and network-wide enterprise joint fleets have participated in some well-known exhibitions on a large scale, thus helping enterprises to avoid being alone in major exhibitions, and they are unable to achieve the desired results. For example, in the well-known exhibitions such as Guangya Exhibition and Hong Kong Exhibition, in the form of “China Lighting Special Recommended Brand Pavilion”, it will occupy large-scale booths and even individual exhibition halls and exhibition halls, and jointly sponsor the theme activities to counter large enterprises. "Weighing" exhibitions, SMEs are often overlooked, for better results for SMEs.



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October 13, 2018