CREATIVE HANKYU (Head Office: Osaka City President: Kimura Fan) and Matsushita Electric Works Co., Ltd. cooperated for the first time to develop a dedicated lighting display stand for photosynthesis. According to this, the circulation reform of flowers will be carried out in the store. The store that introduced this equipment is the store that was transferred from Hanshin Horticulture Co., Ltd., "conoka Hanshin Nishinomiya".
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In the past, when the potted flowers were sold in the store, in order to maintain the quality, it was necessary to display at the entrance of the store where the natural light could arrive, so that the store was restricted in the management of the quality of the products. In this case, the display rack in the indoor store that does not transmit sunlight can be used as a display stand for the special lighting equipment for promoting photosynthesis, and the problem that the quality of the potted flower is difficult to maintain can be solved. The store is planning to use the term "indoor flower". In the future, CREATIVE HANKYU will use the same equipment in indoor shops such as underground shopping malls or department stores where natural light cannot be reached, to solve the problem of potted flowers that were difficult to solve before.
As a process of the "Flower Reform of Flowers" in Matsushita Electric Works, it is not only the "transportation container (the first link)", the "transportation truck (the second link)", but also the transportation of flowers and potted plants from the place of production to the market. Joined the third link and expanded to "shop (flower shop)", and you can use light to keep the freshness of the flowers. In the future, we will be able to send more and more durable flowers to more customers, so that people can enjoy the fun of growing flowers.
main feature:
(1) The light of the lighting equipment is used for photosynthesis, so that the quality of the flowers in the indoor shop is maintained.
(2) The "cold cathode tube" with high color rendering, volume filial piety, and long life, the device radiates less heat and can illuminate plants at close range.
About "conoka (konoka) Hanshin Nishinomiya"
The store was transferred from Hanshin Gardening Co., Ltd. under the Hanshin Holdings, and CREATIVE HANKYU was converted into the current store in April 2007.
"conoka" is the supervision of the Japan Flower Heart Therapy Association, which accepts the NPO (Non-Profit Organization), and adopts the recommendation of using the color of flowers for psychological and clinical psychology treatment. Hanshin Nishimiya Store became the No. 2 store of "conoka".
The sales of the "Conoka Hanshin Nishinomiya" are targeted at 150% of the old stores, 60 million yen a year, and 30,000 visitors. In the future, we will focus on the same shop floor plan with the same "treatment" effect and lighting equipment.
Introduction background of special lighting display stand
"As a flower shop, can you give psychological attention to busy people?"
Bouquet arrangements and suggestions with healing effects are supported by numerous. However, the potted flowers are restricted as an item in an indoor shop where natural light cannot enter.
So CREATIVE HANKYU produced the idea that flowers also need to be "treated" to cultivate potted flowers in the store, which is different from the business of flower arrangement. At the same time, only the potted flower varieties account for the majority. Last fall, Matsushita Electric Works knew about the use of lighting equipment in the transportation container of flowers, and discussed whether the equipment could be used in stores. After about one year of cooperation, the two companies finally realized this idea.
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