The area of ​​Qinghai Province is second only to Xinjiang, reaching 720,000 square kilometers, equivalent to the area of ​​7 Zhejiang Provinces. However, it is located on the plateau, with a sparsely populated area and a population of only 5.3 million. In addition to Xining and Golmud, there are no more prosperous cities in the city. Therefore, the lighting sales space is stretched. In the five northwestern provinces, its market is the narrowest. However, in recent years, Xining’s urban construction is relatively fast, lighting sales have risen slightly, and there are dozens of stores in the Beishan market. Professional lighting city has also attracted the attention of the industry. However, the traces of its marginalization are still not difficult to be seen in and out of the city.
The marginalized Xining lamp market
In the past: the lighting area spread the Beishan building materials market
Beishan building materials market is distributed in strips, about one kilometer from east to west, from the Lishui River market in the west, to the boutique lighting city in the east, during which furniture, lamps, flooring, ceramics, hardware, stone, home appliances, electrical materials, and others are operated. Decorative materials, etc. If it was before, people would buy a lamp to buy in the relatively concentrated lighting stores around Huaqiang Lighting Fair. They would also think of the lights around the Daewoo International Lighting Plaza in the Lishui River Market. The two lights are relatively concentrated and operate light sources. Electrical and electronic materials, general low-end lighting products, etc., still can see the public to buy lights in front of the narrow open lighting market.
When you buy a lampman and walk in the aisle between the stores, you will always hear the beep of the tricycle that has been galloping from the side, and you can see the dense and chaotic scene of the billboard in front of you. The dust in the air is flying in the corner of the sun. Lying down using the vulgar words to chat with the woodworkers and installers hired by the owners, they are smashed and smashed. Salespeople standing in the store are pushing products to customers.
The display in the store is generally like this: in order to save space in the store, dealers should try to hang all the lights on the walls and ceilings. The entire store is densely packed, allowing customers to see the eye, and even give people a strong sense of oppression.
The above situation can be said to be a microcosm of the past Xining lamp market. This scene is still continuing today. There are still many stores in the Beishan building materials market. However, another store style is showing an extraordinary momentum in the Xining market. For example, in Daewoo International Lighting Plaza, store decoration and lighting display are very particular. The lightings are also well-known brands, such as NVC, Huayi, Qianli, Simon, Pinyuan, Hailing, Osram, etc., with NVC monopoly area, Huayi lighting monopoly area, Qianli monopoly area, etc. Pay attention to the brand's display effect. The relevant person in charge of Daewoo International Lighting Plaza said that the low-end products in Xining market are popular, but with the improvement of people's consumption level and concept, it is the general trend of dealers to pay attention to the brand.
Now: Beishan Fifth Professional Light City is developing slowly
The newly-built Beishan Fifth Light City (also known as the Boutique Lighting City) is compared with the lighting market around Daewoo International Lighting Plaza and other lighting markets that spread the Beishan market, regardless of the scale and the exquisiteness of the store, or the brand display effect, or the lighting The grade, the former is better than the latter.
The fifth professional light city witnessed the development of the lighting market in Xining. According to the old lighting dealers in the Beishan market, after the completion of the fifth phase of the Beishan market, it was not lighting, but crafts, etc. However, the business did not go down, so it re-invited and introduced the floor and lighting. At present, the lighting is doing It has risen and has settled in dozens of lighting stores. There are still no stores in the back market, and some lighting stores are being closely renovated.
The rise of the New Light City can illustrate the development of the Xining Light Market. Zhu Dahai, a dealer who has lived in Xining for a lifetime, said that in recent years, the city construction in Xining has been rapid, and high-rise buildings have emerged. The development of the Beishan market is a natural thing.
The new light city appeared. Among them, the middle and high-end lighting has also increased, and various brands have also entered the virgin land of this plateau market. In the city of lights, you can also see high-end lighting such as Qilang, Haohao, Baodis, Huatai, Puglia, Jiamei, etc., while Gessen, Carver, Essence, Pins, and Wei Mingli’s stores or The monopoly area can also be seen.
Despite this, this quite luxurious and beautiful new light city is still developing slowly. On the one hand, there are still many stores that are not rented out. On the other hand, the entire store is not popular enough and is relatively depressed. The public is still accustomed to the dusty market and turn around, accustomed to the benefits of low-end lights. In the fifth period of the boutique city, the business of a good location in the day can be ok. As for the store behind the lamp city, the dealers sighed and sighed to the reporters. A dealer named Chen said: "My shop is behind, there are very few customers every day, that is, one or two customers are also smashed by the rumble of the surrounding store."
The lighting market in Xining is concentrated in the Beishan Building Materials Market on the side of Qilian Road in Xining City. In the past, there was a relatively concentrated lighting area in the Beishan building materials market. There was no special lighting city in the upper grade. In the past two years, a boutique lighting city was built on the east side of the Beishan Market. The interior decoration is exquisite and exudes a relatively strong modern light. City atmosphere.
Link: Market Analysis
The market is narrow, the middle and low is the mainstream
It is undeniable that Qinghai Province is located on the plateau, with sparse population and economic backwardness. The sales activities of lighting are mainly concentrated in Xining City. The market is relatively narrow. Many well-known brands are not selling well in Xining market, which is not unrelated to the objective conditions of the market. It is understood that the total population of Qinghai Province is 5.3 million, less than one tenth of the central province, and its economic conditions are backward, lighting sales can not be compared with other provinces. Although this market is small, it still attracts many brands to settle in. After all, it is better to take a share. In addition, according to the reporter's visit to the market, the Xining market is dominated by medium and low-end lighting, and sales of high-end lighting are relatively small.
It is difficult to make a network in Qinghai market
Another interesting phenomenon is that if you ask a certain dealer whether it is a logistics company in Qinghai, he will tell you that he is the general agent of Qinghai of a certain brand. The logistics center of various lighting and lighting brands in Qinghai Province was mostly located in Lanzhou. The actual situation is that Qinghai market is actually a regional city in Lanzhou, which is also a regional city. This also reflects the narrow school in Qinghai market. The province is so big, can you (the dealer) not go deep into the market to do the network? Such questions seem a bit unclear. There are often data in Qinghai City. About 68% of the population of 5.3 million people in Qinghai Province live in the valleys of Xining and Haidong, which account for only 2.8% of the province's area. The vast Haixi area Including the Qaidam Basin and the Hoh Xil Alpine Wasteland are large unmanned areas, some of which have rivers and some Tibetan towns in pastoral areas, and the population is scarce. In the Hercynian region, only the cities of Golmud and Delingha are slightly active. Among them, Golmud City includes a temporary population of about 200,000 people, which is the second largest city in Qinghai Province with good economic conditions. There are only 60,000 people in Delingha. At an altitude of nearly 3,000 meters, the two can be slightly networked. In addition, the place where the network can be paved is the surrounding area of ​​Xining and the Haidong area (ie, the Surabaya Valley), but the Haidong area including Ping An, Ledu, Minhe, Hualong and other counties are very close to Lanzhou, about one or two hundred kilometers. Many county-level markets directly purchase goods in Lanzhou. Therefore, it is relatively difficult to make a network in Qinghai market. Many brands are limited to the Lanzhou lighting market in the development of Xining City. It is not negligible. It is expected that more attention will be paid to the lighting of lighting in the second and third-tier markets. Why is the domestic outdoor lighting brand in Chengdu suffer from a cold confrontation? Anti-dumping measures such as energy-saving lamps have hurt the Fudan authoritative report to release warm white light and then support the general survey of the national lighting and lighting wholesale market.
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