Homogenization competition is deeply rooted For the ancient town of Dengdu, in addition to the bargaining of the bustling market, it will never leave a good impression. Walking into the lively township, there are many excellent lighting and lighting companies, but more are small workshops that are full of street lights. Whether it is consumers or distributors, the most fearful is homogenization competition. With a street-wide workshop as a homogenizing propaganda channel, there is no way for the market to be chaotic. The three-nothing workshop provoked the sensitive nerve belt of the development of the industry. The products were chaotic, the brand was chaotic, the price was chaotic, the market was chaotic, the consumers were blind, and such turbidity seemed to be difficult for many companies to clear themselves. . Leading companies in many industries choose to stay away from it and are not willing to take advantage of it. Opu escaped from the ancient town, Foshan lighting in Foshan, and NVC chose to entangle Huizhou. In every industry, as long as there is a leading enterprise, you can see the dawn of a little hope of market regulation. This is the consistent thinking mode of people. In terms of the domestic traditional energy-saving lamp industry, there are Op lighting in home lighting; NVC in commercial lighting; and a group of benchmarking companies such as Foshang Lighting and TCL, the market is not as chaotic as imagined. . In addition, we can think from another angle: Op, NVC, Foshang Lighting, TCL, how do they become the benchmark enterprises in the industry? Smelling mixed market The LED lighting market is known as the emerging big cake in the field of lighting. According to relevant sources, the output value of China's LED lighting industry in 2010 will exceed 150 billion yuan, double the number in 2008. The development of such a fast LED lighting market is the scent of every LED company. As a result, the company is moving with the wind, and there are thousands of brands in the market overnight. According to incomplete statistics, there are nearly 4,000 LED lighting companies in China. In addition to the traditional energy-saving lamp giants such as Opt and NVC, which are involved in LED lighting, the companies specializing in LED in China are only large-scale lighting, such as Changfang Lighting, Zhenmingli, Lehman, Sanan and Lumei. More are small businesses that make people unable to remember their names. The history of LED lighting is not long, but it is developing very fast, but it is still not mature. Many small businesses rely on the true meaning of the brand, and the overwhelming gesture of advertising, in order to pursue popularity. In today's market, the price of LED is generally high, but the price difference is also relatively large. The industry is beginning to worry, will LED be the next hybrid market? With the crystal lamp's mix market as a forerunner, many lighting fixture companies are frightened by the endless homogenization competition. The main source of homogenization competition is the eagerness to seek success, aiming at the short-term interests of plagiarism and follow-up behavior, and then there is no. The homogenization competition can only make many companies play the ball and can't make a real brand. Advertising with fake Well-known marketing expert Ye Maozhong said that brands need quality as a support. Open Baidu search engine, a lot of LED lighting brands are emerging. Dazzling advertising pages and monotonous advertising words make it difficult for consumers to make a difficult decision. LED lighting is still in its infancy, and it is often unrealistic to say that it is too small. Without a strong after-sales service team and a good after-sales service system, fancy advertising can only deceive consumers once. It is said that advertising is a tonic, and only appropriate and appropriate advertisements at the right time will achieve the best results for the right person, otherwise it will be like a boat. Throughout the LED market, traditional energy-saving and powerful enterprises have turned to the LED lighting industry and still can gain the trust of consumers. This can only show that good after-sales service is an important part of brand building. Who is the big market? The market for LED lighting at the beginning is far from saturated. It is expected that in 2015, LED's market share in China's lighting market will reach 20%, driving the industry to reach 500 billion yuan. With such a huge market and strong government support, the development of the LED lighting industry is in full swing. The opportunity is for those who are ready, and those with long-term vision will plan ahead. The rectangular lighting has recently moved into the new factory; the real bright scenery is on the market; Tsinghua Tongfang spends huge sums of money to build LED technology park. Who is the real hegemon of the LED lighting industry? Looking forward to the LED market trend, and looking forward to the optimization of the lighting industry can be carried out quickly and smoothly. RAM/RFM induction heating capacitors RAM/RFM Induction Heating Capacitors RAM/RFM induction heating capacitors YANGZHOU POSITIONING TECH CO., LTD , http://www.yzpstcc.com