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On December 5, the Hong Kong Stock Exchange announced that Wu Changjiang had invested 168 million Hong Kong dollars to increase the company's 84 million shares, and its shareholding ratio rose to 22.07%. The company's Safran Asia and Schneider Electric are the second and third largest shareholders, respectively, holding 18.48% and 9.21%.
Insiders said that this is Wu Changjiang's move to strengthen his voice and further consolidate his position as the largest single shareholder. From this point of view, he is expected to return to the board of directors during the year.
In this regard, "New Industry" called NVC (02222.HK) spokesperson Shi Yongjun, the other party refused to answer any questions.
Ten days before Wu Changjiang’s holding, on November 25th, Schneider’s representative and former CEO of NVC, Zhang Kaipeng resigned. The announcement said it was "to seek other development opportunities" and left.
In addition to Zhang Kaipeng, some of NVC executives also left after Wu Changjiang returned.
Wu Changjiang’s control over NVC is becoming stronger, but this does not change the current channel dilemma of NVC. The LED transformation caused by the previous infighting has slowed down, allowing some NVC agents to leave and increase the agency’s other brands. proportion.
Zhen Mingli's sales staff revealed to reporters that many of the dealers of Fujian NVC had jumped to Zhen Mingli.
On October 2nd, at the new product launch conference of Shenzhen Green Semiconductor Lighting Co., Ltd., the news that Inner Mongolia dealers who had a ten-year cooperation relationship with NVC had “discovered another source†was reported.
Tian Chuanjun, deputy manager of the Green Semiconductor Marketing Department, confirmed to the "New Industry" that the company is indeed doing similar channels with NVC, and has opened stores throughout the country.
According to the general manager Chen Baodong publicizing the outside world, the company plans to establish 30 LED operation centers, 300 specialty stores and recruit 500 dealers nationwide by 2014. “This may require a large number of NVC dealers. Cooperation."
Similar lighting manufacturers have attracted some of NVC's dealers, forming a direct coercive and competitive relationship with the NVC channel. Behind it is NVC's disruption of LED transformation due to management internal disturbances.
Huang Qingsong, the general agent of Guangdong Province, said in an interview with "New Industry" that "the sales volume of LED lighting products currently accounts for about 6% of the main products of NVC. On the one hand, the price is too expensive, on the other hand, some of the technical aspects are still not up to standard. Requirements. For example, some spotlights, color temperature, etc. do not meet the requirements, lighting effects can not come out."
Huang Qingsong said that although 90% of the products in the store are NVC, they are also starting to represent other manufacturers. Another NVC agent told reporters: "We not only do NVC, Philips, Sunshine and other brands have done it, and it has done a good job. At present, the proportion of NVC products is less than 80%."
Before Wu Changjiang had yet to return to management, NVC dealers had jointly claimed to set up a new company to specialize in LED. The above agents said that it seems that the plan to set up a new company and specialize in LED has been stranded.
Schneider's advantage in engineering projects was once seen as a major advantage for NVC to break through LEDs. Huang Qingsong said that the industry has a specialization, and we can't do it in large projects. For example, tens of millions of electrical engineering projects still have to be done by Schneider.
Today, with the departure of Zhang Kaipeng, is this advantage of NVC completely lost? 