Although the pressing of radio and television on the box is more and more harsh, but Internet giant Alibaba still has a soft spot for television boxes. Recently, Alibaba and the two media companies have joined hands in the marriage of Hunan TV Media Co., Ltd. and Yinji Xiangguang Media Co., Ltd., and they are eager to launch new TV boxes that combine entertainment and consumption.
Alibaba, Hunan D&G Media Co., Ltd. and Yinji Xiangguang Media Co., Ltd. jointly announced the establishment of a strategic partnership to launch smart set-top boxes that cover home entertainment and consumer content.
Ali married Hunan Electric Media Box
In this cooperation, Hunan E-Media will provide its program content, cable network and 6 million end-users in Hunan Province; Ali provides user data and home entertainment platform; Indo-Media provides overseas video resources and financial support.
Ali introduced that the upcoming smart set-top box has been in the R&D process. From the exposure information, the set-top box has introduced three special features for the use of the family living room:
First, multi-screen interaction: You can split the TV screen and use multiple functions at the same time.
Second, look and buy: The set-top box supporting the remote control will be separately set to buy the shortcut keys, the products appear in the program will achieve a one-button purchase.
Third, voice operation: Similar to Apple's Siri function, it can help elderly people and children perform operations such as voice selection and purchase.
Alibaba CEO Zhang Yong stated that in cooperation with Hunan Dianguang and Indo Media, it is also possible to integrate the three-party user resources, and to further tap users' needs through some overlapping data to provide more targeted services. Zhang Yong, for example, can provide information on family-to-parent radiation protection suits, milk powder, etc., and push mothers and babies, child care, and other aspects at the relevant time.
Prior to this, Alibaba and E-Media signed a comprehensive strategic cooperation framework agreement. Ali Tmall, Hunan Cable, and Seal Media also signed a tripartite business cooperation agreement. Alibaba will be a wholly-owned subsidiary of DGC
Of the 6 million TV users covered by Hunan Cable Group, the coverage of intelligent terminals equipped with Alibaba's home entertainment service platform was completed, and the user experience of “TV + E-commerce + music + games + education†was achieved.
Ali married Hunan Electric Media and believed to create a new miracle.
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