Analysis of the current development problems of LED filament lamps

Low yield

Compared to traditional incandescent lamps, LED filament lamps have higher requirements for packaging. It is reported that LED filament lamps have very strict requirements on filament working voltage design, filament working current design, LED chip area and power, LED chip illumination angle, pin design, and glass bubble sealing technology. The manufacturing process of the filament lamp is very complicated, and it has certain requirements for the capital strength, supporting facilities and technology of the manufacturer.

In the production process, due to different processes, the requirements for materials are also different. In addition, in production, many equipments need to be modified according to the performance characteristics of LED filament lamps, which also makes the related materials manufacturers of LED filament lamps suffer. . The defects on the bulb material also make the LED filament lamp easy to be damaged during transportation. The process is complicated and the yield is low, so that the LED filament lamp can not be praised by manufacturers and consumers.

Difficult process, poor heat dissipation, easy to break

Although LED filament lamps have received much attention in the domestic market in the past two years, at present, the problems in the production of LED filament lamps cannot be ignored: the process is difficult, and several different processes need to be integrated, and the yield is low. LED light lamps over 8W are prone to heat dissipation problems; they are easily broken and are easily damaged during production and use.

Structure, performance, price to be improved

Due to the relatively late arrival of LED filament lamps in the market, the market-related tipping and tailing bulbs and bulbs are mainly based on “sMD”, and the filament lamps that entered the market early are structurally, in terms of performance and price. Far from the expectations of consumers, consumers have some misunderstandings about LED filament lamps. With the breakthrough of key technologies, the maturity of packaging technology, and the improvement of sealing technology, the light efficiency, indexing, life and cost of LED filament lamps will be improved to some extent.

To improve light efficiency and reduce light decay

For the moment, I think LED filament lamps are relatively mature in technology, but the filaments account for too much of the cost of the whole lamp. In the future, we need to work hard to reduce the cost of LED filaments. In addition, companies should improve on the quality stability of LED filament lamps, improve filament lighting efficiency and reduce light decay.

Improve from raw materials and production processes

At present, there are too many places for LED filament lamps to be improved. She is like a new born premature baby. It is not mature in all aspects, high in cost, complicated in production process and low in productivity. Therefore, the follow-up should be improved on raw materials and LED lamp beads and in the manufacturing process to increase the production capacity of LED filament lamps, reduce losses and improve shipping efficiency.

Low power and poor heat dissipation are hindered

Affected by the production process, LED filament lamps currently have many problems, such as high cost and defects in the material of the bulb, and there is a high damage rate in the transportation process. In addition, the heat dissipation problem of the large wattage LED filament lamp has become an obstacle for the LED filament lamp to enter the homes of ordinary people.

LED filament lamp market advantage is not obvious

From the perspective of the terminal market, LED filament lamp products have no qualitative changes relative to LED light source products such as bulbs and sharp bubbles. On the contrary, the price is relatively high, which is difficult to measure, let alone replace LED bulbs, energy-saving lamps, etc. The market position of the product. In addition, due to the shape and traditional incandescent lamps, some traditional light source manufacturers can use machines and molds, which is not an advantage. Bulbs and brackets can also be realized. In addition, the products of LED filament lamps are relatively easy to break, which increases the cost of transportation. Therefore, in general, the current LED filament lamp has no obvious advantages, and the market is basically waiting to see and try.

Easy to break and increase transportation costs

In the eyes of consumers, the appearance of LED filament lamps is no different from ordinary bulbs. Secondly, there is a certain damage rate in the transportation process, which increases the difficulty and cost of transportation to some extent.

High price

At the moment of "price-led consumer choice", the cost of LED filament lamps is too high, resulting in its price is not very close to the people, hindering its marketing. The cost of raw materials for LED filament lamps consists of LED filaments, drive power supplies, glass lamp post brackets, glass bulbs, and standard lamp head hardware. Among these structures, LED filaments have the highest cost. It is reported that filament cost accounts for about 60% of the cost of LED filament lamps. 65%. At present, the basic price of LED filament is between 2-3 yuan, and a whole lamp generally uses 4 filaments. Therefore, the cost of the whole lamp is about 15-20 yuan, and the ex-factory price is about 20-30 yuan. The high cost of LED filaments is due to the fact that only a handful of manufacturers have produced LED filaments and are unable to mass-produce them. It is reported that most of the enterprises of LED filament lamps are application enterprises, and there are few packaging companies producing LED filaments. At present, there are not many packaging factories capable of mass-producing LED filaments in the industry, and it is difficult for application manufacturers to find suitable filament suppliers, especially small-scale finished products manufacturers.

In addition, according to market research, the average retail price of a 3W LED filament lamp is currently around 28-30 yuan, which is much higher than LED bulbs and other lighting products of the same power, and is even more than the same power LED incandescent. The lamp is several times higher, so many consumers are scared off by the price of the LED filament lamp.

High price impact on market share

At this stage, the market share of LED filament lamps is less than 10%. The main reason for this result is that the production cost of LED filament lamps is too high, and on the other hand, the use range of filament lamps is small. Nowadays, the LED filament lamp as a special product restores the luminous feeling of the traditional tungsten filament lamp and is loved by many consumers. However, the high cost, low luminous efficiency and small application range of the LED filament lamp are also issues that the lighting manufacturer must face and look at in the next stage. In the future, the cost of LED filament lamps needs to continue to decline, and the price can be more advantageous than other LED products.

Supporting materials increase product cost

The market prospect of LED filament lamps is very bright, but the promotion of LED filament lamps is difficult at present, mainly due to its high cost and lack of large wattage, so LED filament lamps are currently limited to the application of the lantern market. The matching of raw materials also increases the cost, because the filament lamp does not have a standard in terms of specifications and shape, and its market volume is not large, resulting in the matching materials are basically customized, and the manufacturing cost is high.

LED filament cost accounts for half of the country

Among all the components of the LED filament lamp, the LED filament is the most expensive, mainly because of its complicated production process, high cutting cost, low production efficiency and low automation, which leads to its cost. At present, 3-6W filament bulbs can be controlled at less than 15 yuan, of which LED filaments account for more than half of the cost.

Low recognition and high price

At present, the recognition of LED filament lamps in many markets is not very high. Relatively speaking, the coastal cities with more developed economies are better. Although there are very few manufacturers that have produced LED filament lamps, due to the high price, the promotion of merchants is not strong. However, some optimistic dealers report that as long as the LED filament lamp technology is more and more perfect, the product is cost-effective, and the potential of the market in the future is huge.

LED filament lamp package is more stressful

The packaging of LED filament lamps is more stressful. The effect of light packaged by each enterprise is not the same. LED filament lamps still have certain limitations in power and heat dissipation, resulting in higher prices than ordinary LED light sources.

Small market

At this stage, the power of the best-selling LED filament lamp on the market is basically less than 10W, which means that the current LED filament lamp is technically trapped in the heat dissipation problem and cannot achieve high power, which means that it can only cover A short segment of the entire lighting product line cannot be widely promoted. Even if it is a "nostalgic" brand, the LED filament lamp market is only a niche market, and it will not become mainstream for the time being.

Even some merchants said that because the appearance of the product is no different from the original traditional incandescent lamp style and appearance, it cannot attract consumers from the appearance and has limited use. Although the luminous efficacy of the LED filament lamp is good, but the mass production cannot be mass-produced, the price is too high, which is still a “fatal injury” that affects the profitability of the merchant. Therefore, the average consumer is not willing to choose a product that is expensive and has no advantage. The market for LED filament lamps is even harder to open.

Low consumer acceptance

In the current shrinking market for incandescent and energy-saving lamps, LED lighting products are slowly gaining end consumer acceptance. However, for the moment, the market for LED filament lamps is still very limited. Due to the limited application and power limitation of LED filament lamps, the degree of acceptance of LED filament lamps by end consumers is not very high, but with the development of its technology. As well as consumer awareness, I believe that the market for LED filament lamps will become larger and larger, and prices will become more and more close to the people. For the time being, the manufacturers of LED filament lamps are concerned about the increase in sales, but there are very few merchants selling LED filament lamps.

The main demand comes from engineering

At present, there are few merchants selling LED filament lamps in the market in Nanning. Since LED filament lamps are mainly used for lanterns, their main demand comes from engineering lighting. Therefore, general dealers will not promote LED filament lamps. Even if there are a few merchants that sell LED filament lights, there will not be too much inventory. As far as I know, the current price of LED filament lamps is relatively confusing, ranging from 10 yuan to 30 yuan. This price is relatively expensive compared to other LED products. Therefore, LED filament lamps are not very expensive in price. The big advantage, coupled with the LED filament lamp is a new category, it is more difficult to be accepted by consumers in a short time.

Consumer perception is not high

The brightness of the filament lamp is not enough to meet the needs of consumers, which is also the reason for restricting the popularity of LED filament lamps. In addition, since the application of LED filament lamps is currently dominated by lanterns, there are very few products purchased by mass consumers. In addition, consumers are not aware of LED filament lamps. Many people think that it is only an improvement on ordinary incandescent lamps.

Difficult to promote

Into the terminal market, we can find that the LED filament lamp is not as hot as imagined. There are two reasons for this: First, many storefronts do not promote the filament lamp as a key product, and the consumer’s awareness and acceptance of the filament lamp is also Second, LED filament lamp products have no qualitative changes compared with bulb light bulbs, such as bulbs and bubble bulbs. On the contrary, the price is relatively high, which is difficult to measure, let alone replace LED bulbs, energy-saving lamps and other products. Market position.

Therefore, for the moment, the market advantage of LED filament lamps is not very obvious, and the market is basically waiting to see and try.

Three reasons lead to promotion

At present, the difficulty in pushing LED filament lamps in the terminal market is as follows: 1. The traditional sealing industry and the LED packaging industry are not well connected (concept and process integration problems); Second, it is not easy to reverse the concept of terminal consumers; 3. Social and government LEDs The acceptance of filament lamp products is not clear. In addition, the price of LED filament lamps is high, consumers have not really clearly distinguished the difference between LED filament lamps and incandescent lamps, which has made the market for LED filament lamps difficult to market.

Merchant promotion is not active

At present, LED filament lamps need to strengthen publicity and innovation in order to achieve good performance in the market. The LED industry has become increasingly fierce, and industry standards have been introduced one after another, which has intensified the market development resistance of LED filament lamps. Especially at this stage, many consumers do not understand LED filament lamps. Merchants are not active enough to promote LED filament lamps, and even most of them. Businesses are not very optimistic about their development prospects. In actual sales, customers usually see or ask, and merchants will push this product.

High prices lead to difficulties in promotion

At present, LED filament lamps are difficult to promote in the market. Because consumers don't know much about LED filament lamps, the chances of purchase are small, and with the impact of e-commerce, the turnover rate of LEDs in physical stores is lower. . Some consumers are more concerned about the price when purchasing products. Therefore, there is still a long way to go before LED filament lamps enter the family of ordinary consumers.

LED filament light lacks new selling points

Now LED filament lamp is in the initial stage of promotion, and there are very few people who know its advantages. Because the appearance of the product is no different from the original traditional incandescent lamp style and appearance, the middle seller has no new selling point to earn high profits, so he is willing to promote The enthusiasm and motivation are not high. In addition, because some small manufacturers in the early stage occupied a favorable position in the competition for their price, they cut corners on the selection of raw materials, which led to some unstable products, which is also an important reason why some dealers are unwilling to promote.

Learn about the latest LED information! Scan the QR code below to focus on the first LED WeChat ().