How to build a new energy vehicle ecosystem in China

In 2015, China's new energy vehicle production exceeded 370,000 units, becoming the world's largest new energy vehicle market. Moreover, the new energy automobile industry continues to heat up under the support of national policies. The State Council, the Ministry of Industry and Information Technology, and the NDRC have made favorable policies, and the development of new energy automobile industry has become the top priority in the 13th Five-Year Plan.

Under such a background, when the first-tier cities are “hard to get on the cards” or when the family buys a second car, more consumers will consider electric cars. At present, BYD, Tengshi, Beiqi and many other manufacturers.

Both have introduced electric car products. Imported cars in the BMW i3, Tesla Model S and so on have also appeared in the streets of Beijing, Shanghai and other cities. So what is the current level of China's electric vehicles, and what is the status of China's electric vehicle industry in the world?

1. In terms of policy support, China is at the forefront of the world.

The development of electric vehicles cannot be separated from the support of the government. Therefore, in terms of policy support, China is undoubtedly at the forefront of the world. By the end of 2015, the number of motor vehicles in China has reached 279 million, and it is growing rapidly every year. The huge amount of motor vehicle possession is not only the construction of road infrastructure, but also the problem of traffic congestion. More important is the issue of energy demand and environmental protection. Since April last year, China has surpassed the United States to become the world's largest oil importer. The smooth flow of oil imports and exports is not only related to whether we can add fuel to cars, but also to national energy security. In addition, the environmental problems facing China are even more serious. At the World Climate Conference in Copenhagen, China promised to the world that China's carbon dioxide emissions per unit of GDP will be 40% to 45% lower than in 2005 by 2020. To achieve 2020, non-fossil energy accounts for about 15% of disposable energy consumption. Therefore, from the perspective of the support policy for new energy vehicles, China is a country at the forefront of the world.

2. The style of electric vehicles, products, Chinese and foreign electric vehicles are essentially different, each has its own advantages and disadvantages.

An electric vehicle is powered by a battery and travels through a drive system and an electric motor. At the moment the accelerator pedal is depressed, the motor will explode with maximum torque. It does not require a downshift and does not require the engine to increase the speed. Therefore, electric vehicles have inherent performance advantages. European and American manufacturers such as Tesla, Audi, BMW. Most of the current products of these manufacturers are car sports cars, put the performance in the first place, the mileage is relatively long, and the price is relatively expensive. A few days ago, Tesla officially released its first Model 3 for the mass market. The price is estimated at $35,000, and the model 3 is expected to sell for around $350,000 in China. As a good imported electric car, this price is already very cheap.

Under the protection of national policies, imported electric vehicles will inevitably suffer from subsidies and incompatibility with the construction of charging piles in the country. The congestion of China's big city roads is serious, and it is easy to crash in the start of parking. Therefore, the demand for high-speed performance vehicles is lacking in China. No need to speed up too fast. And the demand for electric vehicles in China is generally the second car in the family. The main purpose is to travel to and from work and pick up children to go to school. So the sports car is almost marginalized in China. Therefore, the model represented by Tesla is still only an electric “big toy” of a few people.

Chinese manufacturers seem to be close to the people in terms of product design and positioning. The design of the car is also the design of the car, while pursuing the sense of science and technology while paying more attention to practicality. Nowadays, many Chinese brand manufacturers have introduced electric vehicles, but there are still fewer electric vehicles with a cruising range of 300 kilometers. These models with long cruising range can travel longer distances on a single charge, and can also cope with some small long-distance needs. At present, the Chinese market is booming, BYD e6, BYD Qin EV300, BYD e5, the cruising range of these products can theoretically reach 300 kilometers.

In addition, the Chinese brand of electric vehicles also has an advantage that performance is not the same as imported products.

In many cases, there is a huge advantage in price and the price is very high. After state subsidies, the price of electric vehicles is also the level of ordinary compact cars or medium-sized cars. Moreover, Chinese brand electric vehicles use the national standard charging interface, which can be charged in the highway service area. Imported brands can only be charged from the service area. Model 3 officially listed in China may be after 2018, in order to be able to obtain state subsidies, Tesla is also considering the Model 3 domestic. By then, China's high-end electric vehicles will face great competitive pressure.

3. Product competition is only the surface, the ecological competition is the focus

The pure electric vehicle research and development, manufacturing has been unable to meet the future market competition. At present, more car companies are integrating products, charging, operation, service and other aspects to create an ecological circle of pure electric vehicles, providing consumers with more integrated launch. solution. Tengshi and BAIC are accelerating the construction of charging piles, improving sales and after-sales service, and laying out the ecosystem from products, charging, operation and service. BYD Auto cooperates with Internet companies to create an ecological chain. And the layout of bus passenger transport, airports, mines and other commercial vehicles. Tesla is actively participating in the formulation of national charging standards and is working hard to adapt to the regulations of Chinese electric vehicles.

4. Where will China's electric vehicles go?

In the future, if Tesla achieves domestic production, China's new energy auto industry will present a confrontation between China and foreign countries. However, we can also predict the following points: First, under the pressure of international policy support and market competition, China's new energy automobile industry is upgrading from the low-end market to the middle and high-end market. Second, at the same time as the product upgrades, the car companies and the government improve the ecological chain and carry out industrial upgrading. Third, new energy vehicle technology is gradually maturing, competition in the mid-to-high-end market is intensifying, and consumers will evaluate products and brands from more dimensions.

However, with the fiery market, more and more car companies are entering the new energy vehicle market. The electric vehicle industry needs to think coldly. Based on the current situation of China's policy and consumer demand, what kind of new energy vehicles does China need? Explore.

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