"Internet+Industry" Helps "Intelligence in China"

Guided by the Central Network Information Office and Xinhua News Agency, the “2015 China Internet+Innovation Conference·Hebei Summit” sponsored by Xinhuanet and Hebei Province Network Information Office will be held in Shijiazhuang, Hebei Province from June 13th to 14th. The theme of the conference is "Innovation changes the world." The conference decided to hold nine summits including Internet + Manufacturing, Internet + Circulation, Beijing-Tianjin-Hebei Technology Innovation, Internet + Education, Internet + Innovation and Entrepreneurship, Internet + Health, Internet + Government Affairs, Internet + Tourism, Internet + SMEs, etc. At the meeting, the "Thousands of Internet Town Action Plan", the International Youth Innovation Competition and the Internet + Innovation Camp will be launched. Famous economists Li Yining, Jiang Desheng, Ni Guangnan, Liu Yunjie, Zhang Boli, Jiang Desheng, Cheng Jing and other academicians confirmed their presence.

"Internet+Industry" Helps "Intelligence in China"

Xinhua News Agency, Beijing, June 5 (Reporter Liao Guohong) stimulated by multiple policies such as “Internet Plus” and “Made in China 2025 Plan”. It is estimated that in the next 20 years, China’s industrial Internet development will bring at least US$3 trillion. About the GDP increase. The trend is irresistible, but the most important thing at present is how to make "Internet + Industry" come true. Shi Zhiwei, senior consultant of Analysys Commercial Solutions, said in an interview with Xinhua Information Technology that the Internet transformation without technology upgrade is a “death journey” and “Internet +” is not a marketing revolution but an ecological revolution.

"Internet+" will reshape traditional industries

Shi Zhiwei understood the connotation of “Internet+Industry” by adopting information and communication technologies such as the Internet, mobile Internet, cloud computing, big data, and the Internet of Things, and optimizing R&D and design, production and manufacturing, marketing, and services. He believes that "Internet +" will completely transform traditional industries from research and development, production and sales.

From a production perspective, "Internet of things + industry" can shorten the production cycle, reduce the amount of raw materials used and the environmental load, reduce the cost of the factory, and increase production efficiency. Using the Internet of Things technology, industrial companies can connect their production facilities such as machines to the Internet to build a networked physical device system (CPS), which in turn enables each production device to automatically exchange information, trigger actions, and implement controls. The Internet of Things technology helps to speed up the perception, transmission and analysis of real-time production data information, accelerate the optimal allocation of production resources, and realize process virtualization.

From the aspect of R&D sales, “Mobile Internet + Industry” can respond quickly to market demand and in-depth explore subdivision needs. With the help of mobile Internet technology, traditional manufacturers will be able to achieve two-way data circulation. Through the addition of network hardware and software modules to collect user data, product personalization and manufacturing services will be realized, and market data will be used to drive technology research and development to form a bottom-up approach. Production-oriented.

And "big data + industry" and "cloud computing + industry" are the central systems that serve the above two. Big data is the basis of software. It uses algorithms to analyze mass production data, market data, and supply chain data to cope with the demand. Cloud is the hardware foundation. It realizes the interconnection and interoperability of various products with ultra-large-scale computing capabilities and data storage, and generates synergy value and realizes the organization. Loose, cloud manufacturing resources.

The future industrial system will use Internet technology to conduct industrial production in a collaborative network mode. Manufacturing companies start with customer needs, receive orders, seek production cooperation, purchase raw materials, jointly design products, formulate production plans, and put into production. The entire link is linked together via the network and communicates with each other, and the information is passed along the raw material, indicating the necessary production steps to ensure that the final product meets the customer's specific needs.

"Internet +" will promote "Chinese intelligence"

Shi Zhiwei said that traditional manufacturing enterprises in China have long relied on low-cost advantages in labor, land, and resources to create a huge competitive advantage through large-scale production, but its path dependence has also made it difficult to adapt to the personality of users under the Internet age. The demand for customization, customization, and precision makes it harder to become a true smart manufacturing company. Therefore, it must actively embrace the “Internet+”.

However, the real “smart manufacturing” is not the integration of the Internet into traditional manufacturing, but the integration of traditional manufacturing into the Internet.

"Internet + Industry" will reshape the "smile curve" value chain of manufacturing. Each link in the value chain will jointly create value, communicate value, and share value together.

In the traditional sense, the manufacturing value creation and distribution model is changing. With the help of the Internet platform, companies, customers, and stakeholders have participated in various aspects of manufacturing, such as value creation, value transmission, and value realization. Personalized customization gave the user the R&D design of the front end; the user directly placed an order to the company and also weakened the back-end sales, thus flattening the “smile curve” and reintegrating it into a value loop.

How do industrial companies make Internet +?

Shi Zhiwei believes that the industrialization of industrial enterprises requires a thorough re-engineering of concepts, business models, production processes, and organizational structures.

First of all, manufacturing companies should lay down their positions. Before they return to zero, they should be self-centered and consider themselves to be the best ideas. They should learn from the mindset of primary school students how to better meet user needs and better enhance user experience.

Second, we must realize that the Internet will become the underlying structure of business and actively integrate into the Internet instead of passively waiting for the Internet to subvert and revolutionize itself.

Third, satisfying the user experience is the core. In the “Internet Plus” era, user needs have become increasingly personalized, customized, and accurate. This requires traditional manufacturing companies to reconstruct the relationship between supply and demand with users, and take user demand as a guide to transform from traditional large-scale manufacturing to large-scale customization. Correspondingly, the company's entire supply chain, production lines, quality control systems, and even the entire OA system and ERP system need to be transformed.

Fourth, the nature of the Internet's equality, openness, and freedom naturally requires a more flat organizational structure.

Shi Zhiwei also believes that "Internet +" is not a marketing revolution but an ecological revolution. The transformation of the Internet without technology upgrades is a "death journey." Must maintain and enhance the original core competitiveness, a complete industrial ecological chain, channels and brand strategy. At the same time, it combines trends to adapt its development to the evolution of the consumer structure, keep up with the trend of data as a king in technology, and rationally use the financial market for capital.