Millet eco-chain new brand "mijia" enable new rhythm to speed up!

If you do not know the Xiaomi ecological chain in the technological circle, your company is already in deep crisis. Two years ago, Xiaomi's eco-chain plan was launched. At present, it has invested in 55 start-up companies, equivalent to 1 in every 15 days. Among them, 7 companies have annual revenues of over 100 million yuan, and 2 companies have exceeded 1 billion yuan. Eco-chain products have won 28 international design awards; in 2015, sales increased by 220%. On March 29th, at the Xiaomi Ecological Chain's communication meeting in the spring of 2016, Xiaomi made a strategic upgrade to the ecological chain and smart home plan, and launched the new brand “mijia”.

The “mijia” brand logo consists of two letters, “M” and “J,” which represent the Mijia brand; it also resembles a shield and represents the safe and reliable product quality of Mijia products; it also resembles a cat, representing the Mi Jia youth. Upward brand style leads the trend of domestic smart home. In 2016, the Mi family will have a new product release every month. The new product launch cycle will be accelerated. The millet smart family family barrel seems to be getting closer and closer to us.

Xiaomi has been using the craftsmanship of excellence to explore the road to new domestic products. The pride of Lei Jun at the press conference was fully revealed: “We did the artwork as a work of art and attracted friends to follow suit and gave them a bit of praise; we found the “optimal solution” of mobile power, and the quality was more stable. More cost-effective, a year later, the market has only left millet mobile power and other mobile power; our demand for perfect, near morbidity is affecting one industry after another..."

In Xiaomi's ecological chain products, millet wristbands and millet mobile power supplies have reached tens of millions of sales. In these two markets, only “millet” and “other” have been achieved. In fact, it seems that this is indeed the case. The millet bracelet swept the market with low prices and high quality software and hardware. The millet mobile power supply allows every rice flour to have high-quality mobile power.

In addition, millet air purifiers, millet water purifiers, millet routers and other products have a very big influence in their respective fields. The newly released Mizuo IH Intelligent Rice Cooker has achieved a high-end rice cooker of more than 3,000 yuan within 1,000 years, and has more excellent product design and quality. Whether you support Xiaomi or not, you have to admit that Xiaomi greatly reduced the cost of Chinese quality of life and made each of us benefit.