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Fresh e-commerce is widely regarded as the last untapped opportunity in the e-commerce industry. With most other sectors already dominated by major players, fresh food delivery has emerged as a promising area with massive potential. The market is projected to reach a trillion yuan in scale, yet no single company has yet established a dominant position. Even "Fresh Amazon," which has been operating for over a decade, remains relatively underdeveloped. Why is this the case? A large part of the answer lies in the challenges of cold chain logistics.
Without a robust cold chain infrastructure, it's nearly impossible to deliver fresh products efficiently and safely. This fundamental dependency on logistics makes the sector both complex and demanding. Despite these challenges, the fresh e-commerce market is growing rapidly. In the first half of 2017 alone, the market reached 85.14 billion yuan—almost matching the entire previous year’s volume. In 2016, the penetration rate of fresh e-commerce was only 3%, far below the 20% seen across the broader e-commerce industry. This highlights a huge growth potential for the sector.
To meet the rising demand, the industry needs a strong and efficient cold chain logistics system. Major players like Alibaba and JD.com have recognized this need and are either partnering with top cold chain logistics providers or building their own systems. Central to this effort is the development of a smart cold chain logistics information system.
The most critical component of such a system is the cold chain transportation and distribution management system. This is because transporting temperature-sensitive goods requires precise refrigeration technology and strict monitoring. The main functions of this system include:
1. Using RFID technology to monitor and control vehicle temperatures in real-time, ensuring consistent low-temperature conditions throughout the supply chain.
2. Integrating GPS systems to track and monitor cold chain vehicles, transmitting location and communication data back to the central control platform via wireless networks.
3. Utilizing GIS technology for visual mapping and dynamic route planning, allowing for more efficient and responsive logistics management.
North China Industrial Controls, a leading brand in industrial control and embedded computing for over 20 years, has developed high-quality, cost-effective industrial control computers tailored for cold chain logistics systems. These systems are designed to meet the specific technical demands of the industry.
Key features include:
1. High-performance, low-power processors that can handle large volumes of data from temperature control and device monitoring while maintaining energy efficiency.
2. Fanless, wide-temperature designs with advanced heat dissipation structures, making the system compact and space-efficient.
3. Support for WiFi, 3G, and 4G networks, enabling seamless communication between cold chain vehicles and the back-office management center.
4. Multiple COM and USB interfaces, allowing integration with various logistics vehicles and supporting future expansion.
5. Advanced shock absorption and full reliability design, ensuring stable performance in harsh environments.
Fresh e-commerce is not just the last blue ocean in the e-commerce world—it's also one of the hardest challenges to crack. It requires a more intelligent, efficient, and information-driven cold chain logistics system. According to reports, the total transaction volume of fresh e-commerce reached 90 billion yuan in 2016, and the market size is expected to hit 165 billion yuan in 2017. With such promising growth, North China Industrial Controls continues to lead the way in upgrading China’s cold chain logistics through advanced, reliable, and innovative solutions.
As a leader in the industrial control machine field, North China Industrial Controls has built a strong reputation over two decades. Through dedication, innovation, and a commitment to quality, the company has developed a range of high-tech industrial computer products that serve a variety of industries. Its product lineup includes industrial CPU cards, embedded motherboards, barebones systems, chassis, workstations, tablet PCs, network security barebones, disk arrays, passive backplanes, power supplies, and more.
For more information about our products and services, please visit the official website of North China Industrial Automation.