As we all know, the Internet brand is different from other traditional TV brands. It is impossible for the “TV industry†of the Internet TV industry to go it alone. Recently, several actions by LeTV have illustrated this problem. Before the launch of new products, LeTV seems to have to lift the entire ecological force and fight in April to win only a win!
So what kind of subversive works will LeTV have to meet with everyone?
The first is Super TV. Prior to this, LeTV's posters highlighted the concept of “sharing the ecological world.†Even when the latest countdown poster was released, they even suggested that “pay for tickets, grab seats, go to the cinema and experience wonderful adventures, or wear it. Pajamas, sitting on the sofa and turning on the TV? At the same time, how do you choose the same blockbuster movie? Is it a luxury?â€, especially in the global broadcast products of TCL Synchronous Cinema also issued “not just hardware†The posters all point to the cooperation between the two sides in the operation of the Internet business. It is not impossible for LeTV’s Super TV to be on-line to synchronise the cinemas. It was thought that last year LeTV wanted to preempt the disappearance of the on-demand movie killers. You can never underestimate a subversive heart. It is not difficult to guess whether this super TV will have the subversion of the times.
In addition, LeTV and TCL developed 55-inch and 65-inch curved TV new products. With LeTV's consistent style, new products will inevitably make full-scale breakthroughs at multiple levels. This is the first time that LeTV and TCL have jointly launched new products. Ultra-thin and curved surfaces will become the most intuitive selling points of the product, because TCL has accumulated a very solid technical strength in this regard, and these two points are also the future. The important breakthrough direction of smart TV. As for the price, before LeTV made a 65-inch surface engineering machine price 6999 yuan, this time to re-issued 65-inch surface new products, perhaps as LeTV can also set the price of 6999 yuan.
Second, in addition to Super TV, super mobile phones and seven feet also have the latest news. With more and more news on the second generation of music as mobile phones, the official information given at the same time also increased. Le Vision Mobile President Feng Xing also said that Le 2 will have Xiaolong 820 and Helio X20 versions. LeTV’s new CEO, Liang Jun, recently revealed on Weibo that the new machine will be released in April and will make new breakthroughs in the Type-C interface. The LeTV Supercar finally got news after being rumored and heated for a long time. The LeTV Supercar will officially highlight the Beijing Auto Show that will be opened on April 25.
At the same time, the Internet big brothers are also warming up for the music conference. On March 23, LeTV Jia Yueting and TCL Li Dongsheng interacted with each other. Jia Yueting asked the fans on Weibo. 3.30, LeEco's ecological assembly The number is blew up. What crazy do you expect to release?†Then Li Dongsheng forwarded and said: “A few days later we and LeTV will bring surprises for everyone, so stay tuned!†Only one day later, Jia Yueting and Li Kaifu interacted on Weibo again. Jia Yueting said, "Welcome more ecological partners, see you on March 30." Li Kaifu and his innovative factory also forwarded Weibo agreement to meet on March 30th.
When it comes to subversion, it has to mention LeTV’s proud content advantages. Whether it is the hot Internet promotion of the Prince, or the two seasons of the Super League copyright, LeTV has brought a large number of members. Today, it is reported that 414 LeTV will launch Hardware Free Day on that day. The previous policy was to purchase LeTV full-screen members for one year (490 yuan), and then enjoy 300 yuan discount on hardware prices. This hardware free day is a direct hardware deduction. Price 490 yuan? If this is the case, Le Vision, with its absolute advantages in content, will succeed in subverting the sales model of the television industry.
The March 30 conference was more and more anticipated.
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