[High-tech LED News] Taiwanese Dongbei (2499) CEO and General Manager Lin Yizhen said that Dongbei plans to establish an LED lighting laboratory that complies with LM80 and complete R&D and certification on its own.
Lin Yizhen pointed out that the sales of TV and other consumer products in Q2 are generally not as good as expected. Q3 is due to the Thanksgiving Day and Christmas holidays in Europe and America, plus the holiday of the mainland, the backlight products have seen the demand for materials, and the order is returned from August. Bei is the leading peers to warm up. After receiving the large LED lighting orders in Europe and the United States, it improved significantly in August and September. In August, it has the opportunity to hit a new high in 2011. In September, it has the opportunity to break through 700 million yuan.
In terms of lighting application layout, Dongbei has always had an advantage in product development and cost reduction. In the past two years, Dongbei has completed the channel layout of major global markets, and now it has gradually achieved results.
In terms of product channel layout, Dongbei has cooperated with manufacturers in Japan, North America and mainland China in 2010, or signed long-term supply contracts. In 2011, it added new European malls and office products, and shipments of lighting products began from the beginning of the year. Growing up all the way, the proportion of revenue has also grown from about 14% in Q1 to 30% in Q2.
In mainland China, Dongbei cooperates with Hongyan Electric, a subsidiary of the central-level enterprise Putian, focusing on foundry and product development, and growing with customers. Dongbei estimates that LED lighting revenue will hit NT$10 billion in three years.
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