Whale hikes 60,000 units a year, how to build a year-old micro whale Internet TV sales myth

August 8, 2016 is a memorable day for the Chinese people: On the eighth anniversary of the opening ceremony of the Beijing Olympics, Chinese athletes won the first gold medal in the Rio Olympic Games, which made thousands of people excited; Outside the Olympic stadium, a young internet TV brand also ignited the enthusiasm of Chinese consumers on August 8.

At 0:00 on August 8th, the micro-whale TV "Whale hi-day" officially broke out. Ten minutes of sales break through 10,000, and the sales exceeded 95 million by 9 o'clock and broke through 120 million by 17 o'clock. The constantly refreshing data dwarfs the high temperatures in midsummer. After 24 hours, the total sales of micro-whales were fixed at a staggering 61,029 units. The 43-inch “small steel cannon” and the 50-inch model code-named “Assassin” both became the champions of the entire network sales. In the first year of Whale, the microwhale undoubtedly gained a warm start.

In the summer of the big brands, “make festivals”, why are micro-whales unique?

As we all know, China's e-commerce platform has shaped the double 11,618 shopping festival. In addition, Suning and Tmall are still preparing for 818 e-commerce promotion, a large number of domestic and foreign brands are planning for 818. In this context, why did the newly established small whale TVs "do not take the unusual road" and chose 808 to host surprise parties on this day?  

In fact, August 8th coincided with the first anniversary of the establishment of the micro-whale TV brand. Since the release of the first internet TV a year ago, the micro-whale has made a lot of progress in the domestic market in just over 300 days: the 55-inch model was introduced in August and the 43-inch model was unveiled in November. March 50-inch, 55-inch new product landed in March 16; launched the youth series in May; 78-inch big screen shocked in August, and the micro whale continued to refresh its best record in the double 11,618 event. In order to reward customer support and celebrate the anniversary of the brand's founding, the micro whale deliberately opened up the 808 “Whale Hiji”, and brought the fans to the real with the 24th minute whale members, the first year only for repairs, and the big discount for popular models. The benefits. The sincerity of the micro-whale has also impressed the users. The sales performance of more than 60,000 units surpassed the previous record of double 11, 618. Today, the micro whale is confident to announce that it will dominate the 808 Carnival every year, making this day a "whale solstice" for micro-whale users.

New Star in Internet TV Market: Micro Whale TV

A year ago, domestic consumers’ impressions of Internet TV were still concentrated on big names such as LeTV and Xiaomi. At that time, the emerging Internet brands with Le as the head were attacking the market in the market, setting sales records again and again, playing the traditional TV companies in vain.

However, the mall has changed dramatically, and now LeTV, which has secured the top spot on Internet TV, has met with its own powerful challengers. In 2015, Micro Whale Technology was established in Shanghai and focused on hardware products such as Internet video content and smart TVs. Backed by a high-level library of content, the Micro Whale immediately launched hardware and developed a series of high-level smart TV products. Different from the "cost-effectiveness" route that is currently dominated by domestic Internet TV brands, micro-whale TV puts product design, quality, and performance at the top of the list, with a high-level user experience as its core goal. With the high-value content resources, micro-whale TV quickly attracted the attention of potential consumers who pay attention to quality. The "Whale Hikatsu", the sales of over 60,000 micro whale televisions is undoubtedly the best return for the company's efforts over the past year. As a sign of this, the micro-whale has become a force that cannot be ignored in the domestic Internet TV market, and it is enough to directly confront LeTV, Xiaomi and other big names. In the coming years, how LeTV and other companies will respond to the challenge of micro-whales will be the biggest aspect of the domestic TV market.  

Unique Values: The Secret to Success of a Micro Whale

In a short period of one year, it can develop a brand that plays a significant role in the television market. Micro-whales naturally have their own unique skills. Tracing the roots, the most powerful weapon of a micro-whale belongs to the value philosophy that the company adheres to: to meet the needs of users, to integrate the culture of geeks, and to constantly break the inherent rules.

The micro whale, who focuses on family entertainment, realizes that young high-quality users pay more attention to the integrated use experience created by smart TVs. Therefore, micro whale TV is the ultimate goal to provide the best entertainment experience from the R&D stage. Under the guidance of the spirit of geeks, the development team has created a series of TVs that young users have loved at first sight. The micro-whale TV's appearance such as artwork-like design, internal smooth flow of operation, and rich high-value program resources jointly presented a feast to the audience.

Not only that, but also in the content reserve, micro-whale TV is committed to creating a home entertainment life for young users. It cooperates with “New Songs” and is endorsed by the “Good Voice” Double Champion Live, in “Chinese New Song” and “Star Detective”. The appearance of popular variety shows such as “The Heroes of the World” and “The Heroes of the World”... The importance of young whale to young users is obvious. Do young people like the content, in the geek concept to design young people like TV, micro whale "young" is engraved in their own brand genes. Innovation, personality, and self-challenge, these young beliefs motivate the development of micro-whales and win the recognition of young consumers with the same ideas. Compared with a veteran TV maker, the young whale can be described as promising.

It has convinced consumers that the choice of a micro-whale is not only the selection of a television, but also the choice to reject a mediocre, elegant and pure lifestyle.

Challenge yourself: The Olympic spirit of the Little Whale

The common goal of sportsmen in the Olympic Games is to constantly break records and challenge their own limits. In the eyes of the micro-whale, the Chinese TV market in the next few years holds great opportunities. The micro-whale will fully seize the opportunity in this historical trend, develop and grow, and continue to create new miracles. Before the arrival of the next Olympic Games, we will wait and see how the micro whale will bring surprises and impressions to China and the global TV market.