The new national standard of water purifier is released to promote the healthy development of the industry

In recent years, China's household water purifiers have developed rapidly. Especially with the improvement of the quality of the people and the high frequency of water pollution incidents, consumers' health awareness is getting stronger and stronger, and the quality of healthy life is more and more respected by people. Water purifiers are indispensable for many families. Essential home appliances.

According to the data of Aowei Cloud Network, since 2012, the water purification market has achieved rapid progress to fast running. In 2014, the market size of the industry has reached 9.7 billion yuan, and it has continued to rise in 2015-2016, with a scale of 14.7 billion yuan and 20.3 billion yuan respectively. The water purification market is growing stronger. Aowei Cloud expects that the sales volume of the purified water market will reach 32.9 billion yuan in 2018.

The fierce market performance of the water purification industry has also made many companies look at the huge potential of the water purification sector and have entered the market. In the environment of the water purification industry, some enterprises have neglected to upgrade and improve their products and services in a timely manner, resulting in chaos in the industry.

Prior to this, the “Analysis Results of the National Supervision of Water Purifier Product Quality in 2017” issued by the General Administration of Quality Supervision, Inspection and Quarantine showed that among the 109 batches of products produced by 107 companies, 38 of them produced 38 batches of products. Unqualified, the detection rate of unqualified products was as high as 34.9%. In order to make the water purifier market develop in a healthy and orderly manner, it is urgent to implement the implementation of industry standards and national standards, so as to shut out small factories that lack technological innovation and production processes, and prevent counterfeit products from entering the market, so that consumers can choose More assured.

The new standard of clean water is released, and the industry is rectifying soon.

It is worth mentioning that in November this year, the General Administration of Quality Supervision, Inspection and Quarantine and the National Standards Committee officially issued the GB34914-2017 "Reverse Osmosis Water Purifier Water Efficiency Limit Value and Water Efficiency Rating" national standard (hereinafter referred to as: the new national standard). This standard is to implement the most stringent water management system, and has drawn a red line that strictly controls water efficiency. It will be implemented in November 2018.

According to reports, the standard stipulates the detection and calculation method of water efficiency on the one hand, and divides the water efficiency into 5 levels on the other hand, and sets the red line of the net water production rate. The 5th level is the water efficiency limit value of 35%. . By setting the water efficiency limit value, at least 30% of high-water-consuming products will be eliminated, and the annual water-saving amount will be estimated to exceed 100 million cubic meters. According to the survey, the average efficiency of water purifiers is currently less than 20%. It is expected that the standard will double by an average of 40%. The standard setting of advanced water-saving values ​​can lead the industry to improve water efficiency. The water efficiency standard of reverse osmosis water purifier is 25%, that is, the water saving evaluation value is 55%. As an advanced indicator to lead high-efficiency water-saving products, enterprises will be encouraged to improve technology and achieve higher water efficiency by improving the overall quality of products.

Previously, the China Household Electrical Appliances Research Institute Health Appliance Testing Center announced the first batch of reverse osmosis water purifier products that passed the new national standard. Haoze, Haier, Midea, Lake Biyunquan, Angel, Honeywell, AO Smith, Gion, Four Seasons Muge, Boss Electric, Jiale, etc. A total of 11 brands and 15 models of water purifier products passed the first The new national standard for reverse osmosis water purifiers has set a benchmark for the entire industry.

In fact, as early as the beginning of the 19th century, the water purifier was born. After two hundred years, the water purification technology has been greatly developed. Today, household water purifiers mainly include activated carbon, ultrafiltration, and RO reverse osmosis. Activated carbon is often used for initial filtration to remove discoloration, odor, and residual chlorine in water; ultrafiltration technology can filter pores of about 0.01 micron and filter some bacteria and organic matter; while RO membrane can filter 0.0001 micron substances, such as The metal ion is the most thorough filtration technology, so the RO reverse osmosis water purifier is the best solution to solve all water quality problems.

After the implementation of the new national standard, RO reverse osmosis water purifiers with a net water production rate of less than 35% can be regarded as unqualified products. The new national standard will eliminate those high water consumption by setting the water efficiency limit value. Inferior products. In addition, the author also learned that in the new version of the Standardization Law approved by the Standing Committee of the National People's Congress on November 4, the name of the mandatory and recommended standard number was explicitly required to be explicitly stated by the company. This law was published on January 1, 2018. After the implementation of the day, it will play a powerful role in promoting the implementation of national standards. It is expected that the official implementation of the new national standard will further rectify the water purification industry and lead a new round of technological upgrading.

Breaking the status quo of homogenization, innovation will lead the market

There are still many problems with the current status of the water purifier market. As far as the current situation is concerned, the common problem is that it does not pay attention to innovative technologies, and there are more imitative reproductions, which makes the homogenization of water purification products more serious.

Guo Weide, vice president of Aowei Cloud Network, said at the 2017 China Water Purification Industry Development Summit Forum that the homogenization of products will bring many problems, such as the inability to meet the "quality" and "personalization" needs of consumers, and the focus on technology. Innovative companies lose their technology dividends, causing more and more companies to follow suit and copy the imitation. In the end, they can only compete for the market by price wars. Therefore, for the development of the water purification industry in a healthy and orderly manner, water purification enterprises need to break the inertia thinking, continuously strengthen brand building, optimize channel structure, and promote products in three dimensions, based on core technologies, grasp core formation, and purify water from competition. The market stands out.

In the "Consumer Research Report" released by Aowei.com, the main problems faced by most consumers today when using water purification products include small water output, waste of water, machine work noise, and filter life. The filter replacement is complicated, the volume is large, the space is wasted, the purification has no effect, the drinking is not allowed, and the safety hazards and other problems are also raised. These also point out the improvement direction for the upgrading of the future water purification products of the enterprise, so as to produce more popular with consumers. The product.