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The Internet of Things (IoT) is transforming the way companies operate, shifting from traditional product-based models to service-oriented solutions. As more devices become connected, businesses are discovering new opportunities but also facing unique challenges in managing, deploying, and scaling IoT-enabled products. Mr. Cao Anbang, Chairman of GCR Co., Ltd., highlighted these changes during a discussion on "IoT Application Business Opportunities and Market Development." He outlined trends in intelligent networking, market growth for IoT services, and the evolving industrial ecosystem.
As IoT adoption increases, companies are integrating cloud computing, big data analytics, mobile networks, and social platforms to enhance their offerings. This integration allows solution providers and partners to deliver greater value to customers. According to research, by 2017, the number of connected devices was expected to surpass that of PCs, tablets, and smartphones. With market demands shifting from mass production to smaller, more personalized solutions, the need for easy installation, simple use, and affordable services became critical. The "platform strategy" of open collaboration emerged as a powerful approach to meet diverse consumer needs.
In this environment, nearly 50% of global resources and solutions were anticipated to come from small and agile companies. The business opportunities within IoT are vast, spanning from sensing technologies to smart home services. For instance, a smart refrigerator can monitor food inventory, suggest recipes, and even place online orders when ingredients are low. This requires seamless integration between hardware, data, and backend platforms to enable smart living and unlock new revenue streams.
For consumers, the complexity of IoT applications often involves multiple technologies and services. To address this, integrated services that simplify operations and unify different databases are essential. Managed Service Providers (MSPs) play a key role in offering streamlined, user-friendly interfaces that allow consumers to switch seamlessly between services.
Cao Anbang emphasized the evolution of IT infrastructure, referring to the "third platform" concept—where mobile devices, cloud computing, and big data converge. This shift has created new ecosystems and market opportunities. To thrive in this space, IoT must focus on customer-centric solutions, on-demand services, and localized support. This paves the way for Channel 3.0, where value moves from a linear supply chain to an interconnected ValueRing model.
The traditional sales model—commodity → manufacturer → agent → system integrator → service provider → consumer—is being redefined. In the future, "pure" agents will be replaced by MSPs, who will manage hardware, software, and services through integrated platforms. This transformation emphasizes operational efficiency, with tasks like HR, production support, and lifecycle management being outsourced to reduce costs and improve performance.
Gateway 3.0 is driving a shift in IoT business models, moving from single-solution providers to integrated, collaborative ones. Platforms are evolving from M2M-focused systems to aggregators that filter and deliver relevant data. The next generation of platforms will be open collaboration frameworks, enabling complex application services.
GCR, a leading platform service provider, supports the MSP model by integrating various service platforms, offering both online and offline services. Its B2B cloud platform and transaction marketplace help SaaS providers and ISVs deploy pre-integrated IoT solutions globally. By bridging the gap between regional and global operations, GCR enhances the competitiveness of ICT channel partners worldwide.