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In today's world, the Internet is everywhere, and many products have entered the era of the Internet of Things. Even traditional devices like televisions are now connected to the web. We're accustomed to paying for our broadband internet and buying movie tickets to stream films. Now, many Internet-enabled TV manufacturers are also starting to charge for their content. Companies like Xiaomi, Microwheel, and Letv are leading this trend, but each has its own pricing strategy.
Letv, for instance, is quite well-known for its approach. Their content is primarily based on their proprietary library, and they've long promoted the idea of subsidizing hardware through eco-friendly programs. With this tactic, users can get a year's membership for free when they buy a device. However, once the initial membership period ends, users face an annual service fee of 490 yuan if they wish to continue accessing premium content. This means that unless you’re a member, you won’t be able to enjoy most of the paid content available on streaming platforms. Additionally, sports enthusiasts might shell out 590 yuan annually for access to Letv’s Super Sports package. At that rate, it would take over a thousand years of watching TV to justify the cost—raising questions about whether the TV itself is really worth it.
Xiaomi TV takes a simpler, albeit somewhat straightforward approach with its pay-per-view model. For example, older Hollywood blockbusters may cost around 5 yuan each. Monthly subscriptions offer access to five channels, with each channel costing 15 yuan per month, resulting in a total monthly fee of 75 yuan, or approximately 900 yuan annually. Some overlapping content can even drive up these costs further.
Microwheel, on the other hand, stands out for its rich content library. Backed by China’s robust cultural content production platforms, Microwheel TVs have consistently delivered top-tier offerings. They feature popular variety shows from Tencent and Mango TV, classic Hong Kong dramas from TVB, and major sports events like the English Premier League and Bundesliga. The integration of Alibaba and Tencent further expands their resource base. In terms of pricing, Microwheel generally includes a year’s membership with the purchase of a TV, and subsequent renewals only require a yearly fee of 199 yuan. Compared to competitors like Xiaomi, this seems far more reasonable. Whether considering the breadth of content or the affordability of the pricing, Microwheel offers strong competition.
Without direct comparisons, it’s hard to fully appreciate the differences. In terms of content richness, Microwheel surpasses both Letv and Xiaomi. Yet, why is Microwheel’s annual fee so much lower than Letv’s? Last year, Letv’s “414 Hardware Free Day†event provides insight. While the hardware might be free, it doesn’t mean Letv isn’t profiting—they’re essentially recouping costs through high-value memberships. This mirrors strategies used by telecom providers offering free phones, where customers commit to minimum monthly spends. Over time, these recurring payments exceed the phone’s cost. Furthermore, such hardware subsidies can inadvertently lead to cost-cutting measures that impact product quality.
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In conclusion, while the Internet TV landscape continues to evolve, companies like Microwheel seem to be setting a new standard with their balanced approach to content and pricing.