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If you ask long-time car enthusiasts about the Mitsubishi brand, they’re bound to have plenty of stories to tell. Back in the day, Mitsubishi was a household name due to its affordability and suitability for modifications, making it a favorite among sports car lovers. Models like the EVO left an indelible mark, creating countless legends, while the Golan remains in production to this day.
However, over the past decade, Mitsubishi hasn’t paid enough attention to the domestic market, leading to a significant decline in sales. It wasn't until last year that things began to change when Mitsubishi refocused on the Chinese market, launching the domestically produced Outlander, priced under 160,000 yuan, which quickly quadrupled its sales figures in a short period.
As we approach the end of 2018, Mitsubishi plans to unveil at least five new models in China. One of the first to hit the market is the Eclipse Cross, shown in the accompanying image. Positioned as a compact crossover SUV, the Eclipse Cross is slightly smaller than the current generation but offers a higher-end experience.
The front grille closely resembles that of the Outlander, and the overseas version comes standard with a 1.5T engine, with a more powerful 2.2T diesel option available on higher trims. Additionally, the top-tier models will feature Mitsubishi’s advanced S-AWC super all-wheel control system, offering off-road capabilities on par with Land Rover, finally restoring the Mitsubishi spirit in the minds of its fans.
In the domestic market, the base version is expected to come equipped with a 1.6L engine, priced around 110,000 yuan. The high-end four-wheel-drive 2.2T variant may exceed 200,000 yuan.
While it features a hatchback design, it doesn't mimic Mazda's coupe-SUV styling. Instead, the body remains relatively tall, reminiscent of BMW's X6, but with sharper, more robust lines. The overseas version showcases a metallic red paint job, a rarity among Japanese small SUVs.
Inside, the Eclipse Cross boasts a modern and sporty feel. The interior is adorned with soft materials, and the multifunction steering wheel is packed with buttons, emphasizing its performance-oriented nature. High-end models will also include a touchpad in front of the central armrest, similar to Audi’s MMI system.
Overseas models may offer panoramic sunroofs, and the domestic versions are expected to include them as standard in mid-to-high trim levels. The rear seating area is surprisingly spacious for a small SUV, comparable to Binzhi, offering impressive legroom.
Considering its price point, however, will the Eclipse Cross remain competitive against established players like the H6? At around 100,000 yuan, Mitsubishi’s new compact SUV could pose a significant challenge to other domestic brands. Will it signal the early retirement of Binzhi? Only time will tell.