85.7% of netizens believe that satellite pans will not impact digital TV

85.7% of netizens believe that satellite pans will not impact digital TV

After the article "Zhongxing No. 9 terminal upgrades and cuts off 40 million copycat programs next year", it caused a heated discussion among netizens. In a survey titled "Do you think the flooding of satellite pots will affect digital TV?", 24,047 netizens who participated in the survey believed that the flooding of satellite pots would not affect the development of digital TV, accounting for 85.7% of the total number of netizens participating in the survey. .

As of 16:45 this afternoon, a total of 28,052 netizens participated in online voting. Among them, 24,047 netizens believed that the proliferation of satellite pots would not have an impact on digital TV, accounting for 85.7% of the total number of voters; another 4,005 netizens thought The proliferation of satellite pots will affect the development of digital TV, accounting for 14.3% of the total number of voters.

Some people in the industry expressed the same opinion, that users of digital TV and satellite pot are two different groups, and the installation conditions are also different. Therefore, the comprehensive transformation of digital TV will make it easier for users to watch TV programs, and the way of use is more in line with traditional habits.

However, other experts have different opinions from netizens' survey results. He believes that the proliferation of satellite pots directly affects the development of digital TV, a phenomenon that can be described as a bottom draw. Especially in a large number of non-standard satellite pot markets, consumers are almost free to get the program source, and the content of the program is also different. This will inevitably affect digital TV in terms of tariffs and content.

During the ICTC International Cable TV Symposium, Zhang Haitao, deputy director of the State Administration of Radio, Film and Television, publicly stated in the conference report that the live broadcast underground market has caused a huge impact on the cable, and the General Administration is stepping up the rectification of the underground market. During the ICTC, China Broadcasting Corporation also learned that in some areas where live broadcast stars have a severe impact on cable, cable users have been reduced by 20-30%. Many cable operators have decided to jointly write to the General Administration of Letters to require effective policies to restrict illegal use as soon as possible. Live star receiving equipment spreads wantonly, clearing the live star underground market.

"Live Star" is the abbreviation of live broadcast satellite. In June 2008, the live broadcast satellite "Zhongxing No.9" was successfully launched. It gave the terminal to remote rural areas free of charge by means of national bidding and did not sell it to the open market. At present, the national bidding for the live broadcast terminal has been completed at the end of 2008 and October 2009 respectively, with a total of 12.348 million sets. The demonstration effect and good reputation of the customers in the first phase have made the cottage market grow rapidly, growing to a user scale of around 40 million in just one year.

In view of the spread of live broadcast satellite cottages within one year, the first batch of national bidding live broadcast terminals will be upgraded in the air via satellite transmission in January 2010. Affected by this, about 40 million live Xingzhaiji users may not see the 48 sets of free TV programs on Zhongxing No.9, and dozens of live Xingzhaiji manufacturers will face the fate of being closed or transformed.