8K+5G Smart Home, Sharp's Future Battlefield

The advancement of science and technology has promoted changes in the way of life, and the needs of daily life have driven the continuous advancement of science and technology. These two are complementary to each other. At present, under the impetus of science and technology, our lives have undergone earth-shaking changes, especially since entering the 21st century. This change has become even more apparent, as if overnight, everything is different from before, especially in the home appliance industry. To highlight.

On November 14-15, the GFIC Global Home Internet Conference was held in Shanghai. The meeting attracted 500+ companies and 3000+ professional listeners to discuss the establishment of offline ecology based on the “Internet + Home” scenario. ring. During the conference, Yuan Xuezhi, Chief Marketing Officer of Foxconn Technology Group, Director of R&D of Sharp TV in China, Associate Professor Lin Paiqing of Foxconn Television R&D Department, and Li Jianwen, Deputy General Manager of Multimedia Business Department of Foxconn Technology Group attended the meeting and spoke separately about 8K+5G technology. And AIoT applications and outlook.

Mr. Yuan Xuezhi, Chief Marketing Officer, Foxconn Technology Group

The current intelligent development of home appliances has made electrical appliances no longer a simple tool to use, but it has become an indispensable member of our family from an icy machine, and has become an effective assistant in our daily lives. The application of the latest technologies such as the 8K+5G will make this possible.

So what exactly is 8K+5G? Literally, it refers to 8K screen resolution and 5G transmission speed.

But in fact it is not just that simple, in fact, in order to achieve 8K picture quality, the television must meet three important conditions. The first condition is the video input format. The television should be able to accept 8K signals; the second condition Is the TV signal processing, whether it is software and hardware, all need to have the ability to deal with 3K pixels of 8K data; the third condition is the screen display, ie, the display needs to reach a resolution of 7680*4320 to reach 33 million pixels, whether it is Input processing and display require a combination of 33 million pixels and the resulting image will not be distorted.

In order to satisfy the first condition alone, it needs a faster network transmission speed than the current mainstream network, and the landing of the 5G network in 2019 will truly make all this from a hypothesis into a reality. Sharp has developed a complete 8K message flow and technical flow solution for this purpose. This mainly includes content creation, message processing, cloud storage, network transmission, and 8K content creation/compression/editing/storage/transmission from the upstream to the final 8K display. Form a complete 8K industry chain.

This is Sharp's 8K+5G technology. In the future, with the application of 8K+5G technology, Foxconn and Sharp hope to reshape people's working life, education life, entertainment life, family social life, safe life, healthy life and property purchase transactions. In various fields such as life and environmental-friendly automobile life, it can be said that this will play a full-scale role in promoting our lives.

So what does this all have to do with current smart appliances? To know that in today's era of smart home, major home appliances manufacturers in the field of smart home appliances have carried out various degrees of strength, but Foxconn Technology Group chief marketing chief Yuan Xuezhi's views on smart appliances is very spicy. He feels that most home appliance manufacturers are merely peddling the so-called "smart appliances" gimmick. He said: "At present, these artificial intelligences (gimmicks) do not liberate our hands and make things easier. Most of them are just Stay on the basis of the first level of "speech interaction", that is, you need to speak your needs, it needs to determine your needs, you have to confirm its judgment, and then it can be completed, any problems in the middle of the link, you and There is no interaction between them."

What is the real smart appliance for Sharp? In fact, in the planning of Foxconn and Sharp, the real smart home should be based on AI+IoT, ie artificial intelligence+Internet of Things. Foxconn and Sharp call it AIoT, ie, artificial intelligence products with deep learning capabilities. Deploying Foxconn and Sharp's existing powerful hardware production capabilities and their own artificial intelligence layout and development capabilities to penetrate into all aspects of life. This is also a brand new home appliance product matrix formed by an intelligent, interconnected approach.

How will this help us in our lives? To give a simple example, when you go home and prepare to cook, and you want to fry a plate of kung pao chicken, there is a menu of kung pao chicken on your TV or mobile phone screen. However, the smart device found chickens, spices, and green onion, but it lacked the peanuts most needed for the kung pao chickens. It immediately contacted your cell phone and asked if you would like to order a daily good fresh peanuts for one hour. , perhaps suggesting that you can change to a “spicy chicken” without peanuts based on the existing materials. After you have done a delicious dish, you want to enjoy the food while watching TV. The TV will tell you : Food and movie "God of Food" best match. And this is the practical application of AIoT.

I don't know if you have thought of the artificial intelligence "Jarvis" in Iron Man. He is the best example. He can give you advice and help according to your needs, and even can take the initiative according to your daily life habits. Everything is arranged for you.

It is very likely that in the future, if the home is equipped with Sharp's smart home appliances, life may even become like this. When the male owner returns home, he will say: Air conditioning. The air conditioner is automatically turned on and set to 20°C, which is the temperature that the male owner is accustomed to. But soon afterwards, the hostess returned home and felt a chill coming, and now she blurted out: it was too cold. At this time, the air conditioner heard the wife's complaints, and immediately warmed up to 26 degrees Celsius as the wife used to. Or when watching TV, the male owner said to watch the NBA, and the hostess said to watch Korean drama, television began to play Korean drama, rather than the NBA. These smart home appliances can determine who has a high status according to their daily life habits, and whose opinions should prevail. Yes, they are so smart. This is what Sharp is pursuing in the smart home era.

Now, under the strong combination of Foxconn and Sharp, all this is likely to become a reality. Because Foxconn has its own research and development capabilities, it can mainly be responsible for home intelligence, design, supply chain, marketing, and channel work, while the Sharp team's coverage is mainly focused on the core technology that keeps home appliances constantly competitive. .

This is a two-pronged approach. This is the capital of Sharp's future smart home market, and it is Sharp's confidence to change the smart lifestyle of the future.