Corporate Marketing - From Imitation to Innovation

From imitation to innovation, it can be said that every successful enterprise will experience the stage, including the Cohen kitchen appliances that are currently developing across the middle ground and developing at a high speed. Many companies have grown up in imitation and cloned big brands as a survival rule. From product development to marketing model, it is also step by step, closely following the big brands, with price differences as the only strategic difference; but not sensitive to the evolution of customer value. In the early days of the industry, most of these companies lived easily and moisturized, but the harder they went.

Zhao Hanbin, director of the kitchen electrical appliance market in Cohen, stressed that blind imitation is not the way to sustainable management. In any industry, after full competition, the market pattern of mountains, flats and depressions will be presented. The brands in the high mountains will be fragrant and spicy, and the brands living in the flat will be struggling. The brands in the local position will eventually be forced to transform or be eliminated. . As the market matures and the competition intensifies, it will eventually fall into the flat or the ground, which also confirms the root cause of many enterprises' short life cycle.

To achieve the brilliance of sustainability, and to continue the success of the brand into the future, we must break away from the development ideas of blindly following, be brave in innovation, and aim to better satisfy customer value, and establish a strategic high point that truly belongs to us. In the industry, we can easily find that the existing strong brands are often the loyal defenders of the old order. A weak brand or a new brand wants to make a difference. Only by constantly breaking existing rules, refreshing industry practices, promoting or triggering the evolution of the industry pattern will help their own development and create their own future.

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