LED industry will enter the competition for subdivision

According to relevant data, at present, there are more than 8,000 companies in the LED industry in China, but more than 5,000 of them are in the downstream of the industrial chain. Because of their lack of core technologies, these enterprises can only take part of microblogs in the profits of the entire industry chain. This year, due to the economic downturn in Europe and the United States, domestic orders for LED companies have fallen sharply. The phenomenon of “homogenization and price fighting” has become increasingly serious. At one point, the scene of the overheated landscape was silent. Numerous corporate colleagues and "translators" began to wait and see, looking for breakthroughs. Recently, LED home lighting has grown rapidly and will bring another glimmer to the industry.

LED companies can cooperate deeply with ceramic furniture and other industries

The law of the market is that the market needs to be continuously subdivided, and only the finer the market can be, the finer the quality of the product can be.

Recently, more and more designers and consumers are eagerly eager for a certain brand of products to satisfy all home lighting needs during the procurement process. With the rising demand of the young generation of consumers for smart homes, LED home lighting is becoming a reality.

With the launch of Oupu Home Lighting Design Center, Philips Fashion Home Lighting Museum, and the industry's overall follow-up, overall home lighting has become an unstoppable wave of development in China's lighting industry. Industry insiders expect that within two years, LED home lighting will enter the lives of the people in an explosive manner.

Recently, the channel construction of LED enterprises is in the ascendant, and the overall solution for home lighting stands out and will further open the field of indoor lighting. In fact, consumers’ first impression of a company is a category of products, and most of the successful companies are derived from their meticulous efforts in a certain subdivided area, and they have established a firm foothold in order to form their core competitiveness. Emboldened to attack other markets, such as Gree air-conditioning, Haier refrigerator, Apple Computer. The application of lighting has a wide range of applications and strong permeability. If the development of LED lighting and ceramics and furniture, agriculture, medical care, construction and other industries constitute different industry alliances, deep-level cooperation and training will enable the LED lighting industry to expand rapidly. If more and more people recognize the role of lighting, the lighting industry will be able to develop soundly and companies will have a better future.

SMEs can hardly survive in the subdivision lighting market.

The domestic LED companies have been affected by internal and external problems, making their operations under pressure. There are not many roads in front of the company. One is to get the government's subsidies for LED lighting products, support the day when the general lighting market officially opens up large demand, or expect the government to increase the bidding project accordingly, so that the company LED lighting The product is applied to the tender project.

However, these two methods are all based on the government. Relatively large opportunities for subsidies and bidding are for large and medium sized companies. LED companies that are the main players in the market cannot rely solely on the guidance of the government, but should rely on their own advantages to open up the market. . In the domestic large lighting market, market share will not be fully occupied by large companies, and SMEs can take advantage of their flexible advantages in the market segments.

The current stage of LED lighting is not only distributed in the general lighting market, but also entertainment lighting, agricultural lighting, sports lighting, commercial lighting, medical lighting, etc., such as the construction of engineering channels and general lighting channel construction. Enterprises can not pursue "big and full", but to do in the field of good and familiar deep-seated, "Long-sleeved dance, touch the stone into gold" can lead to guest cheer. Expand the business in the market segmentation field, strive to increase the added value of the product, meet the customer's needs, solve specific problems, solve the problem, layout the market, segment the market, and plan rationally.

At present, the main factors constraining China's lighting market are price and market recognition. It is because of these two factors that China's rural LED lighting market is still blank. In fact, the key point of technology research and development is to meet actual lighting applications. According to the actual needs of the market, it is possible to reduce production costs, thereby leading to a decrease in the sales price of lighting products and further market expansion.

Find Breakthrough in LED Lighting Market Segments

There is a popular Chinese-Jewish distinction on Weibo: The Jews opened a gas station in one place and the business was particularly good. Then the second Jews came to open a restaurant and the third Jews opened a supermarket. The film is very busy. The Chinese opened a gas station and had a particularly good business. The second Chinese certainly opened a second gas station. The third and fourth most vicious competition did not play. Therefore, in the industry of LED lighting, which is not yet mature, the concept of the product must lead the industry to avoid being eliminated. After all, the flowers in the greenhouse and blindly followers cannot escape the rules of the game in the market, and they must be clearly positioned to avoid Blindly following the trend, aiming at a subdivided field, can we continue to expand.

Currently, in the LED lighting industry, which is still not mature enough, there are no companies that have achieved sufficient achievements in the segmentation field. In other words, any enterprise has the opportunity to compete in a certain segment. LED lighting industry's biggest trend is to convert from outdoor to indoor, but there are also a small part of the paranoid companies, in a subdivided areas of LED lighting intensive, not for the industry unrest, nor blindly follow the trend of the industry, but also made Not a small success. For example, focusing on LED home lighting Foshan Europe and lighting, began to force the LED commercial lighting of the love of the Chinese home lighting, focusing on LED architectural landscape lighting Yajiang Optoelectronics and so on.

I believe that companies can choose to attack in a single area such as LED home lighting, LED hotel lighting, LED shop lighting, etc., can also choose such as LED jewelry lighting, LED cabinet lighting, LED warehouse lighting and other more detailed areas of intensive cultivation. According to the communication with the readers, the military lighting is still a blank.

For example, in the field of LED jewellery lighting, with the improvement of people’s material living standards, the demand for luxury goods has also greatly increased, among which jewellery is favored by people, especially women. Nowadays, more and more jewelry stores appear in the most prosperous areas of the city. In large shopping malls, jewelry counters also occupy a dominant position. The LED has the characteristics of soft and non-irritating light, rich light color, small heat radiation, and easy concealed installation. It is suitable for lighting of jewelry counters. If they can be properly designed and organically combined with the objects being illuminated, they will have an “adding icing on the cake” compared to other light sources.

Summing up: As the industry expert Liu Jun said, the change of LED lighting companies has reached a point where it is urgent to understand the positioning. It is better to consciously follow the trend and try to seek change. Whoever targets the sub-category market first will be more likely to succeed. We believe that with the opening of the overall home lighting, the competition for subdivided areas of LED lighting will begin and the industry will slowly mature.