LED lighting market "chaos" word how the head of the enterprise is in a lifetime?

In 2012, the lighting industry experienced an unprecedented ups and downs. After experiencing government and local support, the rapidly rising LED lighting market did not usher in a turnaround. One party is supported by the government, while the other party faces competition from the industry without standardization. Even some manufacturers have fought price wars, resulting in the entire lighting market being a "chaotic" word. How to survive in the world is the problem that every enterprise faces.

Focus on brand building

In today's green lighting, some manufacturers have flooded the lighting market with the government's spring breeze, making the whole industry show thousands of LED manufacturers. Although the concept of LED is relatively hot, it really knows the core technology of LED. There are only a handful of companies with core talents. Most companies are following the trend, no brand awareness, in today's fierce market competition, if only blindly copying, imitating, cottage, Imagine this kind of enterprise will not be long-term.

This requires enterprises to pay attention to brand building. A good brand is not only because it has a certain strength, but also a recognition of the company. As a manifestation of the market competitiveness of the enterprise, only the brand is established and the brand is protected. Consciousness can eliminate the vicious development of market disorder.

Do product positioning

LED lighting was first applied to outdoor lighting. With the implementation of national energy conservation and emission reduction, people's awareness of environmental protection has increased. LED lighting is not only suitable for outdoor use, but also involves a wider range of fields, from outdoor lighting to indoor lighting. Advance, especially in large hotels and shopping malls, is more common.

These are not enough. LED lighting has potential for the ultimate market for civil lighting. In the case that the civilian market has not yet been opened, companies should do product positioning, listen to consumers' voices, understand market demand, and only really. Knowing the needs of consumers, we can grasp the whole market trend.

Establish a good marketing channel

Brand building + product positioning + marketing channel = the success of the company, it is not enough to have only a certain brand influence and good products. In today's information age, there is still a need for good marketing channels, no matter how good the products are not to promote. People are still limited, which requires companies to focus on marketing channels.

Marketing channels can be more and more non-chemical, and now more and more consumers are good at accepting novel ideas. For their own products combined with market conditions, companies should make reasonable marketing channels, such as doing specialty stores and entering large-scale sales stores. Gradually gain the trust of consumers.

Market determines the future

The above points have been achieved. It is also necessary for enterprises to have a deeper understanding of the market. The market determines the future. Only by fully grasping the market dynamics, enterprises will go further and further.

In view of the current high-priced LED lights on the market, companies should actively expand their publicity efforts, so that consumers can understand what LEDs are. The reason for the high price of LEDs comes from, and what are the benefits of using LEDs. This series of problems requires the joint efforts of enterprises and governments. Only by displaying the product in detail to the customer and letting the customer truly understand the product can it promote the entire consumer market. At present, it is difficult for the customer to pay the bill if the customer accepts it simply by simple conceptual marketing.

Integrity service

What is said before is only a part. What really plays a key role should also include corporate integrity. Integrity is especially important in today's society. Good companies only have good products. It is not enough. The service of integrity first is the future market competition. core. The international big-name Haagen-Dazs "lack of short two" and the Chinese paper giant "Heart of the Ink" four papers caused by the actual number of draws and the number of labels caused the "under-draw" incident, the occurrence of such events highlights the enterprise The lack of integrity, in fact, for a company, quality is the strategy of attacking the heart, integrity is the foundation.

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