Since the rise of the Internet in the 1990s, the “Internet Plus†has been written into government work reports, the ever-evolving scientific and technological level, and the rapid rise of emerging companies, the traditional manufacturing industry has faced various challenges, and the domestic color TV industry has also become so innovative that innovation has become The main tone of all color TV manufacturers.
The first quarter volume increase decreased the proportion of Changhong’s high-end products
According to the total channel data from Ove Cloud Network, the sales volume of domestic color TV reached 12.44 million units in the first quarter of 2016, an increase of 3 percentage points. Although sales reached 38.2 billion yuan, it dropped by 4.9% over the same period.
In the first quarter of 2016, the high-end trend of color TVs was obvious, with UHD TV penetration reaching 42%, a 19% increase, ultra-thin TV penetration reaching 2.6%, and the share of hot HDR TVs also started to increase this year, with a penetration rate of 0.5. %, the panel size also began to rise, 55-inch again became the main battlefield, the share reached 20.6%, an increase of 9.7%.
On April 30, Sichuan Changhong released its first quarterly report in 2016. According to the announcement, during the reporting period, the company’s operating income was 15.408 billion yuan, an increase of 12.22% year-on-year, and the operating cash flow increased by 183.65% year-on-year, which was attributable to the net profit of the shareholders of the listed company. 210 million yuan, an increase of 1148.64% over the same period last year. In the first quarter, Changhong TV's 4K (including CHiQ) and 55 or more products accounted for a significant increase in sales, with a 5.8% increase in gross margin.
Transformation sword refers to innovative HDR technology
Recently, Changhong introduced a new HDR TV 60 G3, it is learned that this TV is ultra-thin design, thin to 13.5mm, the base is designed with a corridor bridge, color and the bottom of the same rose gold, anodizing process to create a very modern metal At the bottom, the bottom of the small breathing light, lit when lit on the TV, smart and smart.
It uses the original LG 4K IPS hard screen, resolution up to 3840x2160, wide color gamut coverage, has a 178° wide viewing angle, stable screen, vivid colors. Equipped with Changhong's original seven-color technology, it can fine-tune eight colors including skin color, optimize and enhance the TV original signal, and effectively ensure the natural beauty of the picture color.
Changhong 60 G3 is also a 4K TV, with a bright wide color gamut display technology, color gamut display up to 105% to 130%, by optimizing the color of red, green, orange and other colors in the original TV signal, effectively improve 4K picture Color display, better picture color performance, fourth-generation backlight partition control technology, through the independent precise control of the backlight, effectively enhance the screen layering, contrast. It also features the Mali-T860 4K picture engine. Through multi-core cooperative operation, the throughput of data per unit time is greatly enhanced. Whether it is running a large-scale game or watching 4K videos, each picture is guaranteed to be smooth.
Not only 4K, HDR is its big head, 4KHDR technology used, can make the screen bright field and dark field can show high levels and rich details, through the HDR technology to make three-dimensional color gamut space to reach the ordinary TV dozens Times, bring a better visual experience.
In addition to appearance and picture quality, its internality is also very full. The G3 is equipped with a 64-bit quad-core A53 CPU with powerful power, and at the same time, it is combined with a 64-bit Android 5.1 system that has been optimized in depth to better utilize the advantages of 64-bit chips and systems. , 2GB eMMC dual-channel DDR3 with 8GB flash, to ensure smooth operation and viewing experience when using.
On the system, the G3 is equipped with a large-screen display and long-distance viewing operation experience for smart TVs. The suspension-based UI has a definition of free combination of application display, application interface suspension operation, simple and convenient, and brings better intelligence. Interactive experience. Among them, the fourth-generation full-range speech recognition technology has a recognition rate of 98%. Live, on-demand, music, and system settings are called out. Both the elderly at home and children can easily operate TV.
Ecology focuses on contents and Changhong UMAX breaks the next city
With the birth of smart TVs and the emergence of an ecosystem, the significance of the ecosystem is to be able to solve all corporate Internet problems in a one-stop manner and reduce most of the company's communication costs and time costs. It consists of logistics systems, information distribution systems, and payment systems. These systems, such as the interactive system, are built together.
As the focus of the ecosystem, the content has become the target of competition for all Internet color TV companies and traditional color TV companies. This has also played a crucial role in the construction of the ecological chain, and with the video format upgrade over the past few years, 4K, HDR Various techniques for enhancing the quality of the video frequently result in the content quality being once again put on the stage of history.
In response to the current development trend of video and technology, Changhong, in conjunction with its own HDR technology, has launched a UMAX theater system that covers audio and video quality enhancement, voice and convenient interaction, and enriches the three core areas of the film and television area.
It is reported that Changhong's first CHiQ TV equipped with UMAX cinema system Q3T took the lead in Beijing in March this year. Its size covers 43/50/55/60/65/75å‹ full range. Changhong has launched the CHiQ brand since 2014 and has now launched several series to continuously update iterations.
According to Li Yong, general manager of Changhong Chengdu Branch, the Q3T series is equipped with full HDR technology, and continues to use CHiQ's artificial intelligence voice in operation. It can be accurately displayed on-site regardless of video on demand, setting of TV parameters, or intelligent interaction. Recognition has reached the current industry leading level.
Li Yong also stated that TV should return to the most important image quality. HDR technology can better restore the details and colors of objects when shooting. In addition, Changhong's exclusive UMAX cinema system can better restore the cinema film quality and surround sound. Let the living room become a cinema, and the living room can also see UMAX! It is worth mentioning that the parent-child game is also arranged in this activity. Parents and children work together to complete the huge "Secret Garden" mapping, and greet each other on the stage.
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