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In the latest update from Sina Technology News, Beijing time on February 11, a report by research firm Parks Associates revealed that Apple captured 40% of the U.S. smartphone market in 2015. This marked a strong performance for the company, with Samsung closely following and narrowing the gap. Samsung's market share stood at 31%, securing its position as the second-largest player behind Apple. LG came in third with a 10% share, while Motorola and HTC occupied the fourth and fifth spots.
The data also highlighted user behavior trends: one-third of iPhone users were still using devices from two years prior, compared to 30% of Samsung users. Furthermore, nearly half of U.S. broadband households indicated they would consider upgrading their smartphones within the next two years.
While the U.S. has long been Apple’s most critical market, regions like China and Japan have grown increasingly significant. In fact, it is projected that China will soon overtake the U.S. as Apple’s top revenue source.
Analysts noted that Apple's market success in 2015 was partly due to Samsung’s challenges during the same period. The Galaxy S6 launch faced issues, including an oversupply of standard models and a shortage of Edge versions. However, Samsung managed to recover by launching the Galaxy Note 5 and S6 Edge+ later in the year, helping to regain some lost ground.
This report underscores the shifting dynamics in the global smartphone industry, with both Apple and Samsung continuing to compete fiercely for market dominance.