Eight Key Words Record 2016 Projector Industry Development Roadmap

In 2016, the projection circle is changing, some are full of passion, some are hard-pressed, and some return new songs. Today we will talk about the ten key words of the 2016 projection circle.
1. Laser Projection This year's largest key natural non-laser projection is none other than full bloom, no longer limited to laser television and laser education projectors, laser home projectors, laser engineering projectors, and laser micro projectors all covered. From the beginning of the year to the end of the year, the domestic projector market is surrounded by laser projectors.

Compared to last year, the enthusiasm for laser projection in the domestic projector market in 2016 is continuing to be “added material”. The traditional projector brands in the past have also seen a full range of attacks, such as Epson, BenQ, Vivitek, and other brands. Have to force the high-end engineering projector market. At the same time, domestic freshmen also saw laser business opportunities, and they also laid out the laser education projector market. For example, Guangfeng led the industry to launch the ALPD laser 3LCD education projector product, and MeiLer introduced the second generation of laser fluorescent light source technology—SLPL (Super Laser fluorescence light source) technology and so on.
Not only that, but this year, some channel providers have also been optimistic about the laser projection market, choose to launch their own brand laser projector products, in order to win more profit. For example, at the infocomm exhibition, DET officially announced that its free-brand laser projectors will enter the domestic projector market. In the second half of the year, Digital China is also presenting its own brand of Qiankun laser projector brand at the education show. It will try to take a piece of the product and strengthen the appeal of its own brand.
In 2016, in addition to channel brands have pushed their own brand laser projector products, some domestic brands that do educational markets also value the potential of the laser projector market, and the large size is more in line with the current demand of the domestic education market. For example, Ai Bode, who started as an electronic whiteboard, announced this year that he joined Foxconn to enter the laser education projector market, and launched a number of model products, and carried out vigorous publicity at various education exhibitions. Just in the near future, China Optics also launched the same laser ultra-short-throw projector with Ai Bode. Although it has not been highly publicized, it has been put on the official website. In 2016, Ricoh also launched its laser education projector products to meet the needs of the education market.
In the second half of the year, Optoma is also actively deploying the laser projector market. In 2016, it officially launched a laser home projector product for the home projector market. This is also the industry's first laser home projector product for the mass market. Its arrival will also boost the popularity of laser in the home projector market. Moreover, Vivitek (Luxeon) also demonstrated its new laser ultra-short-focus home projectors at the Guangzhou International Sound Show, bringing a new round of laser storms to the home theater projector market.

In addition, at the upcoming CES 2017, LG also revealed that it will launch its first laser portable projector product. Although it was not listed in 2016, it has to be said that laser has become the future trend recognized by all manufacturers. In fact, Sony has also laid out its laser micro-projector products early on and it is already on the market. Visible laser projections are on fire this year.
2. 4K
Speaking of 4K, the degree of attention has been high in recent years, but due to the late pace of the upstream chip suppliers, 4K heat has not been rapidly rising, but was seized by the laser headlines. Fortunately, in January 2016, Texas Instruments finally announced that it officially launched a civilian-grade 4K chip, which ignited the enthusiasm of the audiovisual enthusiasts who are still concerned about.

Later, at the international exhibitions, Optoma, BenQ, and Acer all appeared in their respective new 4K projectors for home use. However, it was a pity that until September, domestic DLP 4K projectors still could not be seen in the country. 4K also did not become a hot spot in the first half of the year. With BenQ and September held 4K home projector new conference, it ignited the heat of the 4K projector market, and strongly captured the heat of the laser, which is why the author regards it as the second.
Of course, for most audiophiles, although Texas Instruments has released a civilian DLP 4K display chip, it is not a native 4K chip, which makes people blue and thin. The DLP 4K home projector launched by BenQ has reached 8.3 million pixels through superposition, and has passed THX certification, which can be said to bring real 4K effects to movie fans.

Epson, in this year, also chose to focus on the power 4K home projector market, and in addition to the release of the first generation of new products to upgrade the laser 4K home projector, also introduced three light bulb type 4K home projector products, for a time Also attracted the attention of many insiders. In particular, the new 4K home projector configuration is also quite outstanding, all-electric settings, including electric lens, electric focusing focus, which is a rare configuration in current models. The key is the price, but also has a significant decline, the overall cost is more competitive.
In addition, Sony also introduced a beast-level laser 4K home projector product this year. Its high-end configuration can be said to be the invincible model of the current 4K home projector. In addition to the native 4K display chip, the laser is new. With the addition of light sources to increase color gamut, in order to better restore true colors, Sony also cooperated with high frame rates and HDR high dynamic range to bring the “true 4K” Ultra HD world to you.
In the area of ​​laser TV segmentation, Hisense took the lead in other brands in 2016, launching new 4K laser television products. While marking the 4K era of laser television, it also further promoted the 4K's popularity in the living room market. Compared with its technology, the high price is indeed 4K pain. For most movie fans looking forward to the arrival of DLP, the desire to lower the price of 4K models has not come as expected. Therefore, in 2016 4K market, although the heat has increased significantly compared to last year, it is still a major pain point due to price factors. I believe that with the launch of 4K home projectors by other DLP camps in 2017, prices may be expected to decline.
In addition, in the engineering projector market, this year also has the advent of 4K new products as well as the company's promotion. For example, at the infocomm show in April, Sony demonstrated its 10000 lumens laser 4K projector project and became a highlight of this year's show. At the same time, as a Japanese brand Canon, as early as 2015 began to force 4K engineering projector market. In 2016, Canon was even more active in its layout. It was the first to introduce the world's smallest laser 4K projector in Japan. It can be seen that they are optimistic about high-end market applications. The author believes that the current development status of 4K is more consistent with the high-end engineering projector market. As for the home projector market, I believe that it is difficult to increase the amount of resources. After all, resources in various fields are still in a depleted state, and high-end market applications may have more advantages.
3. Although the laser television laser television belongs to the category of laser projection, with the addition of TV manufacturers and the arrival of new brands, this year I will specifically come up with their own. Because, the fiery laser projector, in fact, is due to the introduction of a new concept of laser television, which ignited the laser projector market. In 2016, the laser TV market is still very hot. No matter the number of new products or the increase in the number of brands, it has reached a new height.

First of all, in terms of branding, this year, we will be the nuts of smart theaters, and we will also officially join the laser TV camp. We will also introduce advanced appearance products and the most important thing is the selling price, which will be reduced to less than 20,000 yuan, breaking the market. The high pricing of laser televisions has made it possible for laser television to enter the mass home.

The arrival of nuts, in the real benefits to consumers, but also greatly touched the industry. As a result, the prices of laser TVs have also been significantly reduced in the new laser television products released by other brands. For example, Optoma's laser TVs are very competitive as a whole. Of course, not all of them, such as the new 4K laser television released by Hisense, the price is still strong, the market price as high as 79,999 yuan. According to Merlot, Ai Luowei, etc., the price of new products is also around 50,000.
In addition, this year, AVIC Industrial Power also vigorously and actively laid out the laser TV market. This year, it also launched the Chinese painting series of laser television products, which has brought about national self-owned brand products for the country. At the same time, under the active layout this year, it will still be the future star in the laser field. And ViewSonic also launched its laser TV products to provide cinematic audio-visual shock and enjoyment to those who are pursuing fashion and high quality of life. At the same time, the super-benefit price of 2199 yuan also broke the traditional understanding of the 100-percent large-screen movement, allowing more ordinary people to have their own private theater, which is the best for living room large-size TVs. solution.

In terms of new products, Hisense introduced 4K laser television products this year, Optoma also launched two new laser television products, Changhong is holding a grand launch conference, launched a new laser television and expressed full force laser power market, light peak This year also launched 4K laser television products, as the United States Music also launched a new laser television, the introduction of these new products, but also continue to maintain a high degree of laser television hot. Moreover, there are still some new domestic brands joining this year, which will not be listed here.
It can also be seen that for the covetedness of the living room theater market, the sales volume of the 2016 laser TV market will be doubled in 2015 compared with 2015 under the force of many manufacturers, especially the TV manufacturers' vigorous promotion. In the field of laser television, it will also become the battlefield for many manufacturers in the future. Moreover, it is believed that the 2017 laser TV field will become even more fierce.
4. 1080P
Just finished 4K in front, why does it mean 1080P resolution? What does the 1080P keyword mean? This is the miniature projector market. Although, as early as last year, Texas Instruments introduced micro-display chips for miniature projectors, the micro-projector market has not officially entered the 1080P era. But as a summary of this year's market, it is still a topic that can't be circumvented.

The development of the mini-projector market has remained at the 720P level for so many years, and with the dramatic increase in brightness, it has become more practical. Moreover, under the new concept of non-screen TVs, more and more consumers have made significant changes to the purchase of micro-projectors in recent years. At the same time, consumer demand for quality is also increasing.
In 2016, Kami was the first to release a 1080P Full HD 3D non-screen TV H1, and it was enough to attract attention because of Zhong Bo’s slogan of “subverting traditional TV in five years”. In addition, H1's outstanding performance, compared with the same level of product advantages are more prominent, but also won a good reputation, which also allows more consumers love 1080P resolution picture quality.

Subsequently, BenQ also launched its first 1080P pico projector, the CH100, for the mobile business projector market. This time, a new high-quality, high-brightness LED portable projector, the CH100, has emerged from the inside out. It will also bring impeccable products to you who pay attention to the attitude of quality of life! The real move of LED mobile projectors to the era of high quality!

Also in the same month, Nuts released its X1, the first 1080P Smart Micro Projector. X1 new upgrade, higher resolution, higher brightness, belong to home audio and video entertainment product upgrades. The resolution of 1920*1080 perfectly presents 1080P HD content, supports 4K HD exquisite images, brightness reaches 950 ANSI lumens, and leads intelligent micro-projection into a new era of high-definition 1080P HD.
For the future development direction of the projector, the author always believes that the development trend must be miniaturized, making portable business projectors likely to be replaced by micro-projectors, especially under the introduction of 1080P micro-chips, but also to make micro-projector painting The quality has been significantly improved, and it is more practical. It can satisfy both entertainment and small business mobile meetings.
As for the next year, there will be more 1080P models in the micro projector market. For example, Vivitek (Luxeon) expects to launch the Quin Q8 1080P LED pocket projector this year, which is not expected to come. However, in 2017, we believe it will be with everyone. meet. Another example is Acer, Optoma, and other brands, 2017 is also expected to launch new 1080P micro projector, will let the micro-projector market really into the 1080P era.
5. Intelligent Projection In addition to laser and 4K heat, the projection market in 2016 is another great non-intelligent projection. The intelligent projections mentioned here include non-screen TVs, smart business projectors, and smart home projectors. This is exactly why we don't put out non-screen TVs separately because manufacturers' labels are different, but they sum up their common The point is to have intelligence.
The first shot of the smart projection market this year is the extreme meter, which means that no screen TV will subvert the traditional TV in five years. This can be said to stimulate the waves, and this again makes the non-screen TV products win the attention of people in and outside the industry. Concern, at the same time, some color TV manufacturers also issued comments on this, it can be said that this has made a good publicity effect for the popularity of smart projectors.
The facts are also true. According to relevant data, in 2016, with its successful announcement and good products, Kemi entered the top ten in the domestic projector market. This is a fast-growing company for a company that has only been established for several years. Gratifying. At the same time, according to Jimo Zhongbo CEO, sales in 2016 were close to 1 billion yuan, according to which, the total sales of screenless TV products for the whole year were nearly 400,000 to 500,000 units. If the data is true, more and more consumers can see the approval of the projector.
As smart projection of entertainment products, in order to win the favor of more young consumers, product design naturally will indispensable, especially under the continuous improvement of people's aesthetics, and the face of the society, good design will inevitably boost sales. Nuts really see this, this year launched the highly innovative design of intelligent cinema projector X1, and laser television S1, advanced fashion design, won the favor of many users, but also set a new benchmark for the industry.

With smart projection products becoming more familiar and recognized by more and more consumers, more manufacturers see the future potential of the domestic market. Such as micro-whale TV cross-border, choose to enter the smart projection market in 2016, and launched the main projection 1s auto focus smart projection K1, and the main consumer groups after 90 years, as well as the collection of television content resources to beach smart projection market, As for whether or not it can do so, the market will give accurate answers. However, I have to say that the benefits of the addition of the micro whale are more, and after all, it has boosted the popularity of smart projection.

Of course, in addition to smart entertainment projection in 2016 has still become the focus of the industry, the intelligent business projector market and this year began to move toward intelligent development. This is led by the DLP camp brand BenQ, the first to launch its own intelligent business projector E500 in the domestic market, at one stroke to promote the business machine into the smart era. And also launched the projector for mobile business conference CH100, can be said to meet the application needs of different business people. The opening of this pattern will also start a new chapter. According to this edition, Ricoh and Panasonic are also actively developing smart business projector products, which are expected to be launched in 2017 and do not rule out follow-up from other manufacturers. This is an inevitable trend for the development of the industry.
Not only that, the home projector market has also emerged with more intelligent products this year, including BenQ and Optoma brands, which brings more smart home projectors to the industry, allowing ordinary consumers to easily create Your own private theater. Moreover, there are more optimizations in content resources, which are almost the same as those of smart TV products, satisfying the needs of old, medium, and small age groups.
The smart projection market in 2016 can be said to have undergone qualitative changes instead of relying on price wars in the past few years, and manufacturers have also become more rational. From the aspects of appearance, performance, content and so on, we should start to change and let good products open the market with unlimited domestic potential. Of course, there are a lot of deficiencies, such as some brands tearing each other, the author here to say is that when the market is still in its infancy, the need is to Baotuan to develop, not to think of monopolizing the market, there are many Segmentation areas are waiting for their respective mining.
6. The word “cross-border and cross-border” seems to have never been as respected as it is now. Cross-border real estate, cross-border internet companies, and cross-border catering industry... Of course, the projector industry is also jumping across the border this year.
At the MWC annual event in February 2016, ZTE Corporation, a well-known mobile phone manufacturer in China, introduced a portable laser projector called Spro Plus. The hardware configuration specifications are luxurious. As a mobile phone giant cross-border involved in the field of micro-investment, micro-transmission products can be launched at the mobile phone event, which is undoubtedly ZTE is optimistic about the micro-investment market, which is a potent agent for the entire current micro-investment market.
As the founder of No Screen TV, Mimi, when releasing his flagship H4-screen TV this year, said that no screen TV will overturn traditional TV in five years. Speaking about why he said so, Zeng Bo, the CEO of the company, said that the disruptors are often cross-border players. The emergence of non-screen TVs has solved the pain points of some people and will break the traditional concept of traditional television.
In April of this year, the Nuts Smart Cinema released the epoch-making new products and the first laser TV S1 in the domestic industry that could really subvert traditional TVs, making it the focus of attention in the industry and sparking an unprecedented market fever. The larger size, smaller body, and low throw ratio make the small space transform and coincide with the concept of Sofia Home. The cross-border alliance of nuts and Sophia Homes will add new salaries to the new smart home.

The biggest cross-border this year is to be a micro-whale TV. As a rising star brand in the television field, this year, he chose to enter the smart projection field across the border as a complementary product for the micro-whale TV in the mobile big-screen market. In the future, the Micro Whale Technology with the “Tech + Media” gene will create China’s first light-carving AR platform to further bring light-carving projection technology into the field of smart homes to provide more convenient life and enjoyment for individuals and families. Rich entertainment system solutions.
In October, Weihai Intelligent Projection Valley signed a strategic cooperation agreement with Dalian Ship Rudder and Shaft Co., Ltd., which will leverage on their respective product, technology, and market accumulation and advantages to jointly create a "projection + shipbuilding" cooperation platform and actively explore the projection technology. The innovative application forms in the marine and marine fields, “innovative development, military-civil integration, shipbuilding, and environmental protection” have injected new vitality into the national shipbuilding market and the development of the shipping industry in Northeast Asia. At the same time, it is also a project for the projection technology industry. Integration has opened up a new path.
At the same time, for the laser television launched in the living room economy, more and more manufacturers have chosen cross-border cooperation in order to be able to quickly get through to zero-distance experience with consumers. Zhibao provides one-stop home video equipment shopping. This will also be a major trend in the future, through the cross-border mashup cooperation between different brands, open more market space, so that 1 + 12 marketing effect!
7. It may not have been heard for a long time for projectionists. However, in 2016, the projector market has re-emerged, and many projector manufacturers have sunbathe. The reason is that laser ultra-short-focus projectors frequently obtain large orders this year, which also proves that lasers have emerged and indeed brought the projector market New dawn.
Why did the bills that disappeared in the past few years reappear in this year? The reason is of course the laser education projector. In 2016, laser ultra-short-throw projectors became standard in most education purchases, opening the era of laser short-focus projectors. Many projector manufacturers have been particularly excited and have invested heavily in projects to take bids.
Among them, domestic brands are the most active. For example, Guangfeng has been actively deploying the laser education market this year. With successful short-focus technology and high-reliability laser quality, it successfully won the Yunnan Dibo project, winning 392 ultra-short focal laser projectors AL- UX320. Although not the most successful brand in the entire project, in the view of Guangfeng Optoelectronics, the laser short-focus strategy is still very obvious for new projections.
Paeks, a sub-brand owned by Eastern Central China, also won the bid for the Heilongjiang Farming System School Procurement Project in July, bringing the total number of 519 ultra-short-throw laser projectors. As a deep plowing education for more than 20 years, with strong technical strength and rich industry experience as well as excellent solutions provider Oriental Central Plains. The winning bid fully confirmed the strong strength of the Oriental Central Plains in the field of education.
Honghe, as the earliest distributor of the laser education projector market, has also enjoyed great success this year. It successfully won the bid for the project of the Agricultural Sanitary Education System of the Jiansan Branch Bureau of the Heilongjiang Land Reclamation Bureau, becoming the largest laser projector project, and stated that Hong He will continue to deploy the Chinese education market. .

BenQ also performed well this year and came to the fore in Yunnan Province's “Comprehensively Thinned” IT equipment procurement project for primary and secondary schools, accumulating 2,447 sets of bids, becoming the biggest winner of the bid and continuing to write legends again. At the same time, the procurement of laser short-focus projectors in Yunnan's “Comprehensive Thinning” project seems to indicate that it has become the standard for procurement of education systems. The 2016 education market will usher in a true outbreak of laser short-focus projectors.
2016 many manufacturers have sunburn singles, the purpose is to show their respective laser products have been recognized in the industry, the most critical thing is that these companies are not only the winning bid in the sun, but confidence, is the trend, is the future yearning for. At the same time, we have also seen that domestic brands of laser projector products have taken the initiative. We believe that more manufacturers will follow up on laser education projectors in 2017, and Japanese brands that are hesitant to believe that next year or will begin to force laser education market, Do not want to miss the opportunity.
8. The two-color laser 2016 can be said to be non-laser and non-projection, and the laser is the topic all year round. With the rapid development of the industry, technological change is also in progress. This will not happen in the laser projector market in 2016. The emergence of the new color laser technology has also caused a heated discussion in the industry and has become an indispensable part of this year. Great highlights.
The first time I heard about the term “two-color laser” in this series, it was learned in early July at the high-level summer media conference with Optoma that its senior officials had made it clear that laser projection was the strategic direction of Optoma. In the home market, one of the core products for 2016 will be two-color lasers. This kind of product is different from the blue laser + color fluorescent color wheel used in laser televisions on the market. Instead, it uses blue and red laser sources, plus green solid phosphor technology.

Why, then, Optoma choose to launch a two-color laser program, not to directly introduce three-color laser, the answer is naturally the cost of the main factor. In contrast to laser fluorescence technology, the core pursuit of the two-color laser technology is to achieve balance and harmony between low-cost and purest lasers. In a sense, although this light source technology is complex, it is very much in line with the development stage of mature low-cost laser products at the moment. At the same time, it is also helpful to avoid the dilemma of "high price without market".
Shortly afterwards, the domestic brand Oriental Jiurui debuted a two-color laser projector in China, directly using blue and red lasers, and matched the double-green double-colored double color wheel to perfectly restore the non-laser primary colors without increasing the cost. In the next step, more raw laser light is realized, and the improvement in color gamut, contrast, and color gamut is significant. At the same time, we also see that domestic brands have mastered laser technology far ahead of foreign brands, while Eastern Jiurui has launched a new journey of super cruising with its “two-color laser”.
Optoma also fulfilled its commitments on schedule. In October, it officially released the leading dual-color laser projector ZU850, which uses red and blue two-color laser light sources. Compared with the previous generation of blue laser engineering projectors, they have greater Color gamut coverage, better color appearance, richer color details. With the help of the red laser, you can freely adjust the red performance from dark to bright.
At the same time, in the field of laser television segmentation, Hisense also took the lead in saying that it will launch a two-color laser television in 2016, but unfortunately it has not yet reached the end of the year. However, I believe it will most likely come out in 2017. According to this series, it is known that nuts will also be introduced in 2017 with two-color laser televisions. It can be seen that two-color laser displays are still beginning to gain recognition from more and more manufacturers, or will become the trend in 2017.
Laser projection is opening up a new era of human display technology color recognition. In this development process, different alternative technologies will inevitably emerge, and the emergence of two-color lasers is undoubtedly the result of such products. An acceleration of the industry's new and old technology updates, two meet the user's choice to use the demand, three to avoid the price war, four reflect the brand value, this may be the future of the laser projector market competition. Because the curve is not so easy to overtake, there must be a climbing process.

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