Interview with Virtuos executives: China's VR market is bigger than Europe and the United States

During the ChinaJoy concurrent session of the China Game Developers Conference (CGDC), the first game was honored to invite several executives from well-known game developers and digital entertainment production service providers Virtuos to the first meeting room. Exclusive interview of the first game.

The interviewees from right to left were: Brain Waddle, President of Virtuos Global Sales Market, Pan Feng, General Manager of Game Department, and Laurent Leriche, Marketing Manager

Brain Waddle, President of Virtuos Global Sales, Pan Feng, General Manager of the Gaming Division, and Laurent Leriche, Marketing Manager, introduced us to the company's current situation and future development strategies, and shared their differences between VR and film art production and game art production. Industry outlook and other topics.

In cooperation with 15 of the top 20 game companies in the world

Layout film and television

Virtas founded in 2004 has accumulated rich experience in the field of game art production. Brain Waddle said that Virtuos participated in the 3D art production of Naughty Dog's latest 3A masterpiece "Uncharted 4" and assisted the game development team in producing more than 30 characters including the hero Drake. Costumes, as well as many vehicles and environments. He said that Virtuos has maintained a stable and cooperative relationship with Sony and has participated in the production of fine arts and promotional materials for Sony's first-party games such as "The Last Survivors" and "Uncharted 3".

Brain Waddle, President of Virtuos Global Sales and Marketing

Virtuos has a good relationship with Warner Bros., EA, Square Enix, and Keleme. “We cooperate with the vast majority of major game publishers and publishers. Among the top 20 game companies in the world, 15 are our partners.” said Pan Feng, General Manager of Virtuos Gaming Division. .

In addition to the game, Virtuos also enjoys a reputation in the field of film. The production of box office masterpieces such as "Avenger's Alliance 2", "Captain America 3" and "Star Wars: Force Awakening" have their participation. For the differences between the game company and the film company, Pan Feng said: “The way a movie company makes (art) resources is different from that of game companies, but we can adapt to different processes. So from this perspective, The difference between the two is not big, they differ only in the quality standards and the production process. It may be a bit difficult at first, because the movie requires much more resources and has a higher sense of realism. But now we have adapted It's up."

Waddle added that Vitras is good at adapting and adapting to different product manufacturing processes according to customer needs. “This is a big challenge for any outsourcing company, but we have done a good job in this area.”

China VR market potential over Europe and the United States

Casual VR content is more suitable for users

In 2016, it was called the first year of virtual reality in the technology industry. Technology giants Oculus, HTC and Sony all launched their own VR heads this year. Waddle shared his opinion on the VR market in an interview. He believes that the VR market is currently in the early stage of development, and the profit model is not yet clear. Compared with European and American countries, there are more opportunities in China's VR market.

“In addition, I think that at some point in the future, VR and AR equipment will come together to become a device. Although it is still far away from that day,” said Waddle, “taking into consideration the differences between Eastern and Western cultures. I think there are more opportunities in the Chinese VR market.” Waddle said Virtuos is paying close attention to VR and AR. The company has set up a dedicated team to produce VR content.

Pan Feng emphasized that in order for VR to be accepted by the public, hard and soft manufacturers should let more users understand the concept and basic knowledge of VR. On the other hand, the industry needs to find content that is truly suitable for the VR platform. “In the Vitras team, we focus on creating a casual to moderate VR experience.” According to Pan Feng, Virtuos will exhibit two VR experiences during this year's ChinaJoy, namely the VR game “Domino” and “Happy Happy Drummer. "We believe that, unlike shooting with more severe VR experiences, these types of VR content are closer to ordinary users. Parents can play games with their children at home without worrying that children will feel sick and nauseous." Said.

Brain Waddle, President of Virtuos Global Sales and Pan Feng, General Manager, Gaming Division

Pan Feng also said in an interview that Virtuos also plans to create games for mobile platforms. The company has launched two mobile games for the Chinese market in the past two years. At this stage, the strategic focus for the mobile game market is to cooperate with IP copyright owners and jointly distribute mobile game works based on IP creation. Virtuos is currently developing three mobile games, of which two are expected to be launched before the end of September this year.