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Skyworth pushes OLED prices to push new dual-line parallels Skyworth can spare no effort to promote OLED technology. In August 2015, Skyworth took the lead in mass production of the 4K OLED organic TV S9300. Later in 2015, it acquired Germany's Metz and mass-produced OLED TVs in Europe. Following the LGD, it became the second brand to launch OLED products in the European market. While continuing to expand OLED market coverage, Skyworth also launched the world's first OLED organic TV S9D equipped with AR technology in August last year. Even so, the higher prices are still a difficult problem that OLED has to face in marketing. Therefore, Skyworth has implemented OLED TVs nationwide, including online and offline omnichannel, since March 10 this year. Price adjustments, of which 55-inch OLED TV prices fell more than 20%.
This active price adjustment has brought a lot of results to Skyworth. Ovid Cloud Network (AVC) offline monitoring data show that from March 6 to 12, Skyworth OLED TV sales increased by 351% year-on-year, a 52% increase from the previous week. For this market reaction, Liu Shuzhi stated that it has a certain relationship with the changes in the market environment: "The price increase of small- and medium-sized LCD panels has so far been tremendous since last year, and so far the entire supply chain has not ended the price increase. The 65-inch LCD panel this month The price is still rising."Liu Zhizhi believes that the rising price of LCD panels is a good thing for the popularization of OLED, which has brought the price gap between OLED and LCD closer.
However, he also stated that from the perspective of benefiting the sustainable development of the industry, color TV companies still have to improve their structure and develop more high-end products. "The rapid development of China's economy, coupled with the rise of the middle class, consumers continue to improve the quality of life requirements." Liu Yu-chi said that it is taking into account this demand, Skyworth has only actively launched the Wallpaper so that it is technologically innovative and leading The product. According to reports, this wallpaper Wallpaper TV originally planned to be launched on the National Day this year will once again compress the thickness of the screen, and for the first time realize a subversive and seamless adsorption design of the screen; and another 77-inch OLED TV released in the same period. S9E also fully shows that Skyworth's application of OLED technology to large-screen TVs has become more mature. "The color TV market in 2017 will be an extremely difficult year." Liu said that in the face of changes in the market, Skyworth will use a more aggressive attitude to accelerate the upgrading of its products and use dynamic new products to meet the ever-changing consumer spending. demand.
It is not known that the QLED camp has formed a direct rival to OLED in high-end TV display technology, and QD's market offensive is quite fierce. The "2017 International Quantum Dot Display Industry Forum" attracted the China Electronics Video Industry Association, the China Household Electrical Appliance Business Association, the Institute of Physics of the Chinese Academy of Sciences, Zhejiang University, Beijing Jiaotong University, the United States Nanosys, Spectracal, Ao Wei, Zhong Yikang , TCL, Samsung, Hisense, Najing, North Poly, State Go, Suning and many other foreign and domestic quantum dot industry research institutions and quantum dot TV upstream and downstream industry chain companies. Many experts at the forum spoke, claiming that Quantum-dot TVs are more easily accepted by mass consumers due to their comprehensive advantages in terms of picture quality, cost, power consumption, and longevity, and will be the first to open up the market in the high-end consumer TV market.
Peng Xiaogang, a professor of chemistry at Zhejiang University and a senior expert on quantum dots, said: "The use of quantum dot technology doubles the color of LCD displays, greatly enhancing the color performance of LCD TVs, as well as the low cost and superior performance of quantum dots in resource crises. Undoubtedly the best choice.†Academician Ouyang Zhongcan of the Chinese Academy of Sciences said that by 2022, TFT-LCD revenue will still account for 84% of the global display industry, and the application of quantum dot technology will raise the picture quality of LCD TVs to a new level. The height of this will be an important direction for the transformation of LCD TVs to high-end.
Based on this judgment, many color TV manufacturers have chosen betting Quantum dot technology. Among them, Samsung not only pioneered the layout of quantum dot technology in the entire industry chain, but also spent US$70 million to acquire QD Vision, one of the three largest manufacturers of sub-dot materials in the world, to further accelerate the research and development of quantum dot TVs; TCL added quantum dot TV As its main product in the high-end market, this year it also introduced the X series that is currently recognized as "the world's thinnest Quantum Dot TV"; Hisense has also chosen "ULED+ Quantum Dots" as the breakthrough direction for TV product lines. The market adjustment agency NPD Display Search forecasts that the annual growth rate of quantum dot TVs in the Chinese market will reach 100%, which is expected to increase from 600,000 units last year to 1.2 million units this year, and will also increase from 3 million units worldwide. 6 million units. In view of this, on the forum, Gome, Suning, Jingdong, Tmall, Wuxing, Zhongbai, Tangbai and other channel providers signed on site with quantum dot TV manufacturers to promote the popularization of quantum dot TV consumption. It is reported that Samsung, TCL, Hisense, and channel distributors will reach a contracted amount of 10 billion yuan this year. According to experts' predictions, Quantum-dot TV may usher in a big explosion this year.
In addition, it is understood that electroluminescent quantum dot technology is under study. Once successfully developed, Quantum TV will become a flexible medium in the future, and it can also be curled. Quantum dots will be made into flexible screens for printing and will become a reality. Although the future quantum dot electroluminescence technology is likely to become the real "killer" QLED camp, but presumably the OLED camp will not sit idly by. If OLED can quickly make a breakthrough in terms of cost, it may even preempt market opportunities to take the lead in popularization. Therefore, for the high-end color TV market, this O, Q war has only just begun, the real good show is still behind.
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