TV industry into a high-end trend panel prices did not fall phenomenon

Since last year, LCD panels have started to rise in price, and there has been a tendency to continue to climb upwards. Some people claimed that the panel price will see a drop in the first half of this year.
It is understood that color TV products are released in March and April. Due to the strong demand for IPS products from various brands, LCD panel prices are expected to remain stable in May.

According to relevant reports, in the first quarter of 2017, global shipments of TV panels were 59.6 million, a slight decrease of 0.8% year-on-year, and the area of ​​shipments reached 31.8 million square meters, an increase of 11.7% year-on-year. The decline in shipments can be traced back from the source to supply cuts for supply capacity. Samsung companies such as Samsung shut down their panel industry lines and shift their plans to large-scale, OLED initiatives to make the upper reaches of the supply chain tight.
According to data released by the agency, in the first quarter of this year, the average size of the global TV panel market increased by 0.8 inches from the fourth quarter of 2016 to reach 44.2 inches. Among them, the 48-inch or larger size segment continued to maintain its heat, which accounted for 39.3% of the total, which was a 2.9% increase from the previous quarter. From this point of view, the tendency of panel shipments to move closer to large-scale areas is becoming more pronounced.
From now on, it seems that OLED, quantum dot, and solid color technologies are hot, 4K, HDR accelerate penetration, and in appearance, millimeter-thin ultra-thin televisions such as wallpaper have also appeared. Not just traditional TV makers, Internet brands that were keen on price wars have also launched high-end products in the early days, “raising” their brand positioning. In general, the overall brand demand for high-end IPS products is strong.
Future LCD TV panel prices will remain stable due to the weak static balance maintained at both ends of the supply chain. The color TV manufacturers still have optimistic prospects for LCD TVs, and actively promote the process of “high-end” end products through the hi-tech blessing. In the future, the application opportunities for large-size panels will continue to increase.
Among the new products released this spring, "pure color" technology is called the focus of color display technology. The solutions provided by the two in terms of color purity can be described as "different paths".
Consistent with the desired display effect of quantum dot technology, the "solid color" technology based on the wide color gamut technology is mainly filtered by adding a layer of optical nanomaterials between the wide color gamut backlight and the liquid crystal module. The stray light from the backlight allows the purity of the three primary colors to be maximally guaranteed. Therefore, through the solid color technology, the user sees a picture that is more realistic and more accurate and soft than before, and solves the drawbacks of the prior display technology because the display effect is too vivid and is made “false”, which makes people “hot eyes”.
With the introduction of new products, domestic manufacturers have seized the opportunity to strive to remove the "prime-chip" of pure color technology in the market. Quantum dots and solid colors in the liquid crystal market, the continuous improvement of the permeability of the environment, the whole brand of IPS high-end product demand for heat is not reduced.
The LCD panel deviated from the price soaring, and it is expected to maintain a balance between supply and demand. The LCD TV price was stable in April-May. It seems that the LCD panel will not increase in price for a while.

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