Tencent will cancel Apple iOS system WeChat reward function

[Global Science and Technology Report] According to Bloomberg News on April 20th, Tencent will close the iPhone user WeChat rewarding function in order to comply with Apple's internal application purchase policy. iPhone makers will prohibit developers from accessing purchase buttons or links outside the iOS system.

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WeChat currently has 889 million users and has become a leader in China Mobile's social media and payment platform. Red envelope reward encourages users to deposit more money in the WeChat wallet, and also encourages writers and emoji creators to compete and seek rewards to improve the overall quality of content. Although Tencent did not disclose the number of creators, there are already more than 10 million official accounts including individuals, companies and government agencies to promote news and updates.

Apple stated in its statement that WeChat still allows users to enjoy rewards by using Apple's own internal buying system. Tencent advises users to use QR codes to receive payments, but this approach still does not comply with Apple's policy.

At present, the size of other Chinese developers, including live broadcasts and games, is not yet clear. According to research firm Analysys International, Tencent is one of the largest mobile applications transactions. Its payment system accounts for about 38% of the Chinese market at the end of the third quarter. (Internship Compilation: Ju Suhui's reviewer: Li Zongze)