Taiwan's 4 new challenges IC design must strive to profit organic growth

Taiwan’s IC design industry has been sluggish since the second half of 2010. In addition, IC designers have faced the difficulties of “less than 4 Taiwanese” in the face of new product opportunities, fewer new business opportunities, fewer technological innovations, and less hot money in the market. Future operations can be said to be challenging. But even so, there are still some outstanding cases of successful business people can bring you some new thinking to go out. Including modular product design direction and strengthening the mainland market layout are Taiwan-based IC designers who can continue to earn revenue and profit in recent years and have 2 weapons in hand.

2011 was an extremely difficult year for Taiwanese IC designers. Taking Taiwan’s Leading Media Development Division of Taiwan’s IC design company as an example, the profit in 2011 was less than NT$15 billion more than in 2010. This disappeared 15 billion yuan, which is almost equal to the sum of profits of other Taiwanese IC design companies in one year, and it also makes it difficult for Taiwan's IC design industry to grow out of its shadow.

Less chance of new products Apple, Samsung prefer imported products Although smart phones and tablet products are well-known as the new generation of killer applications (Killer Application), but for Taiwan's IC design industry, the brand should have enjoyed a geographical advantage The customer, HTC, has always been grateful for the solution of the Taiwan-based wafer supplier. Apple, which has made a great success in recent years, has also adopted a full range of foreign-based solutions; Samsung Electronics, which will be even more powerful in 2012, Taiwan-based IC design company is also interested in missing! lack.

Without the ability to enter into the supply chain of the three major brand customers, Taiwan-based IC design companies will always be like audiences in the field of tablet computers and smart phones. They can only watch the game but cannot play in the end. For Taiwan-based IC design companies, such a situation does not occur today, but it has been as early as three years ago. However, there is no way to solve the problem because wafer prices are no longer considered by first-line customers. The priority conditions of the solution, including the blueprint for technological evolution, the innovation of functional applications, the quality assurance of wafers, and the content of protection of patents, are the purchasing conditions most concerned by front-line customers.

It is a pity that in the past few decades, Taiwanese IC design companies specializing in cost-price wars have still strenuously used the price of squatters to reach the strategy of attracting customers to impress customers and capture the market. However, this set is not at all Recognized by the mainstream smart phone and tablet computer market, the pressure of being marginalized by the market directly reflects the performance of Taiwan IC design companies in 2011 when they fell to a heavy hand.

New Replacement of Business Opportunity Less Taiwan Sub-Industry Nothing New Looking back at Taiwan IC design company's growth history, and Taiwan's emerging technology industry has an absolute positive linkage.

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