Broadcom and Huiyue launch all-in-one digital TV platform

Broadcom and Huiyue launch all-in-one digital TV platform

Broadcom (Broadcom) announced that it has developed a new generation of all-in-one digital TV Turnkey solution in cooperation with Shanghai Huiyue Digital Video Technology Co., Ltd., which supports all standards including digital audio and video codec technology standards (AVS) Chinese radio and television standards and internet connection. This is the first complete digital TV solution that supports high-definition AVS for Chinese TV manufacturers. This solution will be held at the Broadcom booth (No. 3501) of China International Radio and Television Information Network Exhibition (CCBN) this week and Hehui The Yue booth (No. 7003) was exhibited.

Through the combination of Broadcom BCM3549 digital TV single chip system (SoC) solution and Huiyue iTVware middleware, TV manufacturers can develop affordable Chinese market and support all Chinese broadcast TV standards (eg: PAL analog TV, DVB-C Digital cable TV, DTMB terrestrial digital TV and the new high-definition AVS format) complete digital TV product line, while achieving high-quality pictures, sound and images. By supporting all these standards, consumers can be assured that their digital TVs will work properly when using any Chinese broadcast TV standard and when connected to the Internet.

The Chinese TV market currently uses a variety of different broadcast TV standards, including China ’s own terrestrial broadcast modulation and cable TV card specifications, to support China ’s transition from analog to digital TV services by 2015. According to research by market research company In-Stat, by 2013, China is expected to have more than 135 million subscribers to the TV business. In addition, China's pay TV operators need corresponding support when transitioning to a two-way interactive network. This transition creates conditions for the deployment of advanced services such as on-demand television (VoD).

In order to seize this growth opportunity and at the same time meet the needs of Chinese digital TV manufacturers to develop a new generation of all-in-one networked TVs, Broadcom and Huiyue Company continue to transplant Huiyue Digital TV middleware to mature Broadcom digital TVs. Single chip platform to achieve compatibility with all Chinese digital TV standards. As far as digital TV manufacturers are concerned, this collaboration will enable them to provide more advanced features, dynamic user interfaces, and Internet connections, including support for popular electronic gadget applications. The digital TV solution exhibited this time also integrates the Adobe Flash platform, which enables users to watch rich Flash content and run applications from popular online content providers and entertainment websites, thereby further enhancing the user experience.

Mr. Dan Marotta, Senior Vice President and General Manager of Broadband Communications Division of Broadcom, said: "The Turnkey system platform we developed in cooperation with Huiyue provides TV manufacturers with a well-designed solution for the domestic digital TV market in China. Broadcom ’s solution on CCBN supports all China ’s broadcast TV standards and implements next-generation features such as high-definition AVS and Internet connectivity, including support for rich Flash content and electronic gadget applications, which demonstrates Broadcom ’s role in China ’s digital TV consumer market Promise of."

Mr. Zhu Shikang, General Manager of Huiyue Company, said: "Broadcom and Huiyue ’s all-in-one digital TV design platform supports Internet connection and DVB-C standards, which will help TV manufacturers quickly produce products suitable for two-way networks, so as to achieve real The benefits of China ’s upgrade to a two-way network. The two-way network allows the deployment of advanced interactive services such as on-demand TV. As more than 170 cities complete the upgrade to a two-way network, the two-way network now has 10 million cable TV users. We look forward to continuing to work with Broadcom Cooperation to meet the needs of the Chinese digital TV market. "

BCM3549 Product Information

BCM3549 is Broadcom ’s next-generation digital TV single-chip system solution that integrates advanced multi-format video decoders, 3D / 2D graphics engines, Ethernet connections, and unique 3D color management, all of which will help continue to maintain TV as a The status of digital home entertainment center. The solution is highly integrated and provides excellent picture quality, so it can greatly improve the digital TV user experience, while enabling TV manufacturers to reduce the overall system cost and improve picture quality, all with a single chip Low-cost design can be achieved.

BCM3549 provides advanced multi-format decoding and supports high-definition AVC, H.264, VC-1, AVS, and MPEG-2 video streams. By supporting H.264 video compression, BCM3549 enables users to access and watch multimedia and high-definition content through networked devices, and the picture quality is higher. The chip integrates many unique features, allowing TV manufacturers to develop distinctive products. The 3D graphics kernel is one of them. The kernel provides users with an advanced graphical user interface. Users can flip, rotate, move or control images in this interface. Manufacturers can also develop a special user interface through this kernel to enable Their own products are different from TV sets that provide traditional 2D flat user interfaces.

The BCM3549 single-chip system also includes a home networking function, which integrates Ethernet media access controller (MAC) and physical layer (PHY) functions, users can connect a variety of home networking devices, such as media servers and PCs, without spending much , MP3 and portable media player (PMP), can access a variety of Internet multimedia content. Therefore, users can share and transfer music, photos, movies, and Internet media content between networked devices and televisions.

BCM3549 supports 1080p HD video and contains a unique 3D color management system that reduces digital, analog and mosquito noise. The chip also integrates an advanced image enhancement processor (PEP) to improve image clarity and perform image post-processing functions. The PEP engine is fully programmable and can be optimized by TV manufacturers to meet their respective picture quality requirements. Therefore, BCM3549 enables manufacturers to develop TV sets with higher video quality, clearer images and more accurate color reproduction.

iTVware product information

Shanghai Huiyue Digital Video Technology Co., Ltd. has accumulated its own technological advantages and innovative inventions in the design of digital video home appliances for many years, and developed the first complete middleware platform iTVware for digital TV applications in China. iTVware has complete universal expansion interfaces for wireless multimedia, network multimedia and mature application modules. At present, it can be applied to the development of integrated high-definition digital TV receivers for Chinese DTMB, DVB-C and American ATSC. iTVware's platform architecture has undergone three generations of development, and has been tested by the North American and Chinese markets and tested by third parties.