Doing “Belt and Road” youth messengers, Mango TV sets up with high-quality content...

On September 25, 2017, under the guidance of the Network Audiovisual Program Management Division of the State Administration of Press, Publication, Radio, Film and Television, the first “China-ASEAN Network Audiovisual Industry Cooperation and Development Forum” jointly organized by the Development Research Center of the State Press, Publication, Radio, Film and Television Administration and the Press, Publication, Radio and TV Bureau of Guangxi Zhuang Autonomous Region. "It was held at the Wharton International Hotel in Nanning, Guangxi. The forum takes the theme of “A New Silk Road at Sea • New Cyberspace • New Opportunities for Audiovisual” theme to explore China-ASEAN “One Belt and One Road” network audiovisual channels and content integration development.

As a highly influential audio-visual platform in China, Mango TV was invited by the organizer and Vice President Cheng Hongrong attended the forum and published a youth e-mail entitled “Belt and Road”. Mango TV set up cultural exchanges with high-quality content. The "Bridge" speech received enthusiastic attention from the guests and the media.

Looking at overseas markets, following the "Belt and Road"

According to Cheng Hongrong, as a full-media platform favored by young people, Mango TV has always maintained an open mind in terms of hardware and content, and always persists in delivering positive energy through the use of premium content to the world and attracts the world with innovative programs. Young audience.

To actively respond to the national "Belt and Road Initiative", Mango TV has conducted a series of explorations and practices, embedding the "Belt and Road" element in the program, and expanding the international influence of Chinese culture. In 2017, Hunan Satellite TV's "Singer" invited Dalmatian, the country's national treasure singer, to evoke strong repercussions from both domestic and overseas audiences. Mango TV took the lead to achieve a live broadcast in Kazakhstan. Mango TV became the first Chinese media to cooperate with Kazakhstan’s national television. “Singer” became the first Chinese language variety show to be broadcast on Kazakhstan’s mainstream media and became an important node for Sino-Kazakh cultural exchanges.

"The 72-storey Wonder House" displays the national intangible cultural heritage and Chinese traditional outstanding culture. "Huaer and Juvenile" locates the humanities, enlarges the world culture and customs, and spreads the regional culture of various countries. The 2017 "Happy Male Voice" is widely used overseas. The overseas singing area was launched in each country and region, which triggered strong repercussions.

At present, mango TV content has reached more than 240 countries and regions in the world, with a total of more than 12.06 million overseas audiences. As of September 24, 2017, Hunan Satellite TV's Mango TV YouTube official channel has more than 1.75 million subscribers, total platform-wide hits reached 4.5 billion, and cumulative viewing time exceeded 45.1 billion minutes, of which 70% were from Hong Kong, Taiwan and Southeast Asia. In North America, the total number of interactions exceeds 30 million.

In addition, in the world-renowned social networking sites Facebook and Twitter, Mango TV has also actively engaged in fan interaction and content operations. Facebook has cumulatively subscribed to more than 500,000 fans for each channel account, and the main channel covered more than one million in one day; Twitter monthly tweet display rate With a peak of about 300,000, the activity of fans continues to increase, and the brand effect of mango overseas content is increasingly prominent.

At the same time, Mango TV also distributed a number of hot variety shows to Southeast Asia, Hong Kong, Macau, Taiwan, Europe and the United States through a copyright cooperation model, and actively explored the use of mango TV head variety shows, homemade dramas and mango TV packages, and mango variety arts. Multiple channels of cooperation among operators, OTT service providers, communication operators, and hardware vendors; Actively develop new channels and platforms such as airlines and cruise ships to achieve a significant increase in the number of overseas users of mangoes and an effective increase in international communications; use existing channels, Acting domestic high-quality variety shows, overseas distribution of drama series, acting as a platform for Chinese film and television culture to go out.

Seek complementary advantages and explore cooperation and win-win

In recent years, the economic development in Southeast Asia has been rapid, and the cultural exchanges between China and ASEAN have also become increasingly close. Mango TV has always been committed to serving as a bridge for cultural exchanges. The latest satellite TV program, Chinese Restaurant, was shot in Thailand and spread cultural exchange between China and Thailand through the spread of Chinese food culture. "Happy Boys" opened up Southeast Asia's singing area, and many outstanding overseas singers entered the nation's top 300, causing concern at home and abroad. Mango TV's self-made drama "Half-Enchanted City" also successfully covered TV stations and new media platforms in Thailand, Cambodia, and the Philippines.

Cheng Hongrong believes that cultural exchange is a two-way process and that "going out" and "bringing in" should also be carried out simultaneously. Mango TV pays more attention to the cultural exchanges with ASEAN. In the future, it will actively introduce ASEAN's excellent film and television works, combine ASEAN's high-quality content with China’s vast market, and will also focus on the introduction of ASEAN elements in the initial stage of program production to strengthen Southeast Asia. The promotion will combine the advantageous tourism resources of ASEAN with the strong appeal of Mango TV and promote the exchange and mutual learning with ASEAN counterparts to complement each other and achieve win-win cooperation.

Finally, Cheng Hongrong stated that in the face of the new opportunity for the construction of the “Belt and Road Initiative,” counterparts in the audiovisual industry in China and ASEAN should further deepen exchanges and cooperation and establish closer links. Mango TV will continue to produce high-quality content as it always did. The "Belt and Road" youth emissaries act as a bridge and link between China and ASEAN cultural exchanges.