LED lighting civil market applauded: price is not the only factor

The State Council's implementation of the subsidy for energy-saving lamps and LED lamps will be formally promulgated in early July. How will the 2.2 billion yuan be subsidized? It will soon be able to emerge. Encouraged by this year's constant policy, major global LED industry giants have taken the Chinese market.

At the just-concluded 17th Guangzhou International Lighting Fair, the prosperity of the LED lighting industry almost made it difficult to trace traditional lighting. Among the 2,600 exhibitors, there were about 1,900 LED industry exhibitors, and the exhibition area was a record. Ten thousand square meters.

Guangzhou International Lighting Exhibition, which has grown into the world's largest lighting exhibition, is undoubtedly the industry's vane. The incandescent lamp gradually goes out, and the LED lights are constantly “lit”. This seems to be an irreversible trend. However, “how LED lights up thousands of households” remains a problem.

Although there is no exception in the interview, the industry has admitted that the civilian market has great potential, but LED commercial lighting is still the undisputed mainstream of the exhibition. The reporter learned that exhibitors are more cautious about the civilian sector.

"We are full of confidence in China's LED lighting market and continue to increase investment and support in the Chinese market. Our goal is to achieve 50% of the total business volume of LED business in 2015." Philips Lighting Division Greater China President Liang Hanfeng said this, but he did not specifically mention the civilian market.

At the Philips booth, there are only two civilian LED lamps. It was inconspicuous at Philips's "Light Theater" booth.

Wang Jian, general manager of General Electric (GE) Lighting's LED products in Asia Pacific, said that GE Lighting will promote civilian products rhythmically around the world. Recently, GE Lighting introduced the INFUSION LED module, which is considered a major breakthrough in the standardization of LED light engines. The simple interface and flexible interchangeability of the module allow the industry to see great potential in the civilian market. However, according to GE Lighting's product introduction at this exhibition, the six LED lamps for indoor use are almost exclusively for business users such as hotels and shopping malls.

On the other hand, as a leader in the "LED for residential use" in Japan, Matsushita has been deeply involved in the LED lighting industry. Although street lighting and commercial lighting are also the mainstays, LED ceiling lamps with dimming and color adjustment functions, and ultra-thin LED chandeliers have attracted visitors' attention. In addition, Panasonic also provides home energy-efficient lighting solutions to promote the use of LED downlights and other auxiliary lighting products.

Panasonic staff revealed that Panasonic plans to introduce lighting fixtures and lighting solutions to the Chinese market. By 2015, the number of Panasonic lighting stores will increase to 5,000, and will actively promote the listing of LED bulbs. However, the reporter learned that Matsushita began selling light in Japan in April this year, "EVERLEDS LED lighting for residential use" price is 8,190 yen -143,850 yen, or about 663 yuan - 11,638 yuan. Obviously, if you want to promote in China, the price may be difficult for consumers to accept.

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