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Laiwei Optoelectronics Sales Director Mao Zilai said that compared with other peers, the LED main styles launched by Laiwei Optoelectronics are not the most, but the life cycle is certainly relatively long, such as LED tube spotlights with LED design, LED tubes, etc. .
In order to build a strong brand competitiveness, the brand must be unique. Mercedes-Benz, BMW, Rolls-Royce, Volvo, etc. are world-class car brands, all with a luxurious and luxurious temperament. The brand personality they embody is quite different.
Mao Zilai believes that to build LED brand personality, we must first build a personalized quality culture. The essence of the brand is to say that quality is the vitality of the brand. Without excellent product quality, brands can't have a foothold, and companies can't compete in the market.
Enterprise technology and equipment are the "hardware" of personalized product quality, and quality awareness is more important "software." Quality awareness comes from every employee involved in production and sales, and people are the most active factor in production. What kind of quality awareness, what kind of product quality. This is the belief that the company has always been very concerned and continues to maintain. 
On the afternoon of May 22, Gaogong LED hosted the "2013 China LED Good Products Kunming Tour Exhibition and Investment Conference" hosted by Gaogong LED's "Lighting Channel". Lin Jilin, deputy general manager of Mulinsen Lighting, and Mao Zi, sales director of Laiwei Optoelectronics Zhang, Shanghai, deputy general manager of lighting sales, Zou Hui, manager of New Terri Lighting Development Department, Yi Naizhi, Marketing Director of Lianchuang Optoelectronics Lighting Division, Han Yiwei, Lighting Marketing Director of Yougelai; General Manager of Yunnan Shengsheng Energy Saving Co., Ltd. Li Sheng, Associate Professor of the School of Art and Design of Yunnan University, Zhang Feng, and Director of High LED Marketing, He Wenbin, together with local and surrounding distributors, designers and engineering decoration companies in Kunming, make analysis and forecast of LED lighting market development trends and share LED distribution channel strategies. LED lighting design trends.