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After Panasonic officially ceased production of its plasma TVs and panels,å”®åŽ maintenance issues for plasma TVs that had been previously sold out became increasingly apparent. A user named Wang Xing recently told the "Securities Daily" that his Panasonic plasma TV, purchased approximately four years ago, had required two replacements of the TV panel, with the most recent being particularly problematic.
Huaping directly commented, "The after-sales service for Panasonic plasma appliances has become virtually non-existent, leaving us unsure how to address ongoing maintenance issues."
In fact, Mr. Wang's experience isn't isolated. On December 27, 2013, another consumer, Mr. Liu, reported that his Panasonic 46-inch plasma TV, purchased for 7,050 yuan, broke down and required numerous repairs. Despite repeated requests, merchants and manufacturers evaded responsibility, refusing to honor the "three guarantees." Similarly, a consumer who bought a Panasonic plasma TV on June 21, 2011, found that its integrated circuit board wasn't covered under the three-year warranty. Another purchaser, who bought a Panasonic plasma TV on February 24, 2014, faced high repair costs shortly after the initial purchase.
Notably, while Matsushita had committed to providing normal warranty services when Panasonic announced the halt in plasma TV production at the end of 2013, these promises seem to have been forgotten today.
Hong Shibin, the executive chairman of the China Home Appliances Commercial Association Marketing Committee, noted in an interview with the Securities Daily that, in general, despite the discontinuation of plasma TV products, there should still be sufficient spare parts inventory for follow-up after-sales service. He added, "Panasonic could also compensate customers by offering newer LCD TVs as replacements."
On October 31, 2013, Panasonic’s board of directors publicly announced the decision to withdraw from plasma panel and TV production. They cited the intense price competition and challenges in maintaining profitability with LCD TVs becoming larger and more affordable.
Panasonic’s customer service staff confirmed to the "Securities Daily" that they stopped selling plasma TVs in April 2014. Similarly, major players like LG Electronics and Samsung, along with domestic giants such as Changhong, have gradually moved away from plasma TV production.
The decline of plasma TVs in favor of LCD TVs is seen by many in the industry as inevitable. Even before Panasonic's withdrawal in 2013, its plasma TVs were frequently recognized as top-quality products by European and American television review panels.
The rapid evolution of TV technology—from flat-panel TVs to LCDs, then to plasma TVs, and now to OLED—has left many consumers struggling with after-sales issues. Numerous online accounts detail similar problems with Panasonic's plasma TVs. Mr. Wang Xing noted that within four years, he had already replaced his plasma panel twice, and the offline store where the TV was serviced had closed down, leaving him without support.
Another consumer expressed frustration over frequent shutdowns and restarts on their Panasonic TVs, accompanied by costly repairs and home visit fees. Some home appliance analysts suggested that big brands should prioritize addressing these maintenance concerns to preserve their brand image following their product line shifts.
With evolving technology, consumers face the challenge of ensuring reliable after-sales care for outdated models. While Panasonic has tried to maintain its commitment, the reality suggests otherwise.