2013 China Domestic Tablet PC Market Situation Analysis

In 2013, more and more people began to choose tablets as their main mobile computing devices. With the continuous emergence of new applications and new services, consumers can enjoy interesting content anytime, anywhere, and seamlessly access and share these content between different devices. Tablet computers quickly integrate and change the way people live, work and play. Terminal equipment manufacturers with keen sense of smell will not miss this business opportunity. Traditional PC manufacturers, mobile phone manufacturers, service providers, and even TV manufacturers have joined the battle and launched their own products.

Let's integrate data from various aspects and see what is the current trend of the tablet market? What are the opportunities for domestic tablet manufacturers?

Prospects for the Chinese Tablet PC Market

First, the global tablet PC market will continue to grow, and many analysts predict that global tablet PC sales will increase significantly in 2013, with a total of more than 200 million units. Gartner predicts that worldwide tablet shipments will surge by 67.9% in 2013, reaching 202 million units. IDC expects tablet PC shipments to reach 229 million units this year, an increase of 58.7% from last year. Global tablet PC sales will continue to rise in the next few years, and will exceed 400 million units in 2017.

DisplaySearch report of market research organization shows that in 2013 global tablet sales will increase by 64% to 240 million units.

Figure 1 Global tablet and PC forecast source: IDC

Figure 2 Global tablet sales exceeded laptops in 2013 Source: DisplaySearch

The DisplaySearch report believes that China will become the world's second largest tablet market in 2013. Driven by small local Chinese brands, China ’s domestic tablet sales will reach 65 million units in 2013, with a market share of 27%.

According to data from DIGITIMES Research, nearly 60 million tablets were shipped by Chinese manufacturers in 2012. Among them, white-brand tablets accounted for about 90% and 80% were exported. The export areas are mainly concentrated in Europe, the Middle East, Southeast Asia and South America. But in the domestic tablet PC market, most of the consumers can see are domestic-made tablet PCs with their own brands.