Only 27% of smart TVs connected to the Internet will take time to spread

Intelligent TV is the general trend, but it will take time to get deeper into life.

According to data from the Consumer Electronics Survey Office of the China Electronics Chamber of Commerce, the overall sales of flat-panel TVs in China reached 42 million units in 2012, of which 8 million were smart TVs, and the consumer awareness of the smart TV market reached 96%. But at the same time, iSuppli's research data shows that only 27.5% of all TVs sold in 2012 are finally connected to the Internet, and according to Zhongyi Kang's estimation, the activity of smart TVs in China is currently only about 15%, which also shows that China Consumers with smart TVs do not really experience the fun of smart, and they still stay in the stage of traditional TV use.

TV follows the smart path of mobile phones

There are two main indicators for evaluating the use of smart TVs: one is the activation rate, which refers to the situation where the smart TV is connected to the network; and the other is the activity, which refers to the use time of the application. According to Peng Xiandong, the research director of China Black Electric, the reason why the activation rate and activity of smart TVs are low at present is because consumers feel that TV applications are not rich and the experience is inconvenient.

Driven by the wave of intelligence, color TV companies have gone farther and farther in operating system and software upgrades and are following the path of intelligentization of computers and mobile phones.

Speaking of computers and mobile phones, the first thing everyone will ask is: "How many 'cores'?" With the stimulation of new technologies such as networking, human-computer interaction, new displays, cloud computing, and chips, the color TV industry also entered pan-IT in 2012 era. At the beginning of 2013, Konka was the first to upgrade six cores (dual-core CPU + quad-core GPU). Konka's six-core driver not only uses the dual-core CPU operation as the "brain" of the graphics card, but the quad-core GPU also makes the picture clearer and the color reproduction more realistic. The Android 4.2 system is also used for the first time on smart TVs.

At the CES show held in Las Vegas in the United States in early January, TCL unveiled many of the world ’s largest innovative products, such as 110-inch 4K & TImes; 2K quadruple full-HD 3D TV, the world ’s thinnest LED TV, and touch panel ICECREEN It is the second company in the world to launch a Super Smart TV MoVo all-in-one and set-top box product based on Google TV 3.0.

Some professionals pointed out that the vast majority of smart TV products in China are just imitating or even copying the smart path of the mobile phone, simply transplanting the Android system in the smart phone, without optimizing the system for the TV, and falling into a dilemma. Content and services It can't match a personal computer, and it can't match a smartphone on the convenience of operation. This is a problem that requires the attention of domestic color TV companies.

Picture quality competition is still the last word

At the CES show held in Las Vegas, USA in January 2013, color TV brands from China, Japan and South Korea occupied the main venue. Large size, 4K, and OLED become the key words for the future development of color TV.

At CES, many color TV brands including Samsung, LG, Sony, Sharp, TCL and Hisense have launched the world's largest 101-inch TV products. The infinite size is the eternal direction pursued by color TV companies.

4K refers to an image with a resolution equivalent to about 4 times that of Full HD. A TV equipped with a 4K resolution panel is a 4K TV (also known as "Ultra HD" TV in the United States). 4K technology is expected to enhance the essential charm of TVs. Picture quality.

In terms of technology, Japanese color TV companies continue to adhere to the traditional Japanese route based on image quality. Typical representatives are Sharp and Sony. They emphasize the color, clarity, video processing technology and audio technology of the display, which is the core quality of the TV. Sharp and Sony emphasized 4K or 8K on TVs over 60 inches. The pixel sense of the screen is further reduced, even close to the printed matter. Fine feeling. At CES, Sharp launched the world's first 8K resolution TV product.

Korean companies represented by Samsung and LG are focusing on OLED, which represents the next generation display technology. In terms of OLED panel development, South Korean color TV companies surpass Japanese color TV companies in technology patents, product development, and upstream industry resources. At CES, LG and Samsung launched curved OLED TV screens. LG said that mass production and sales of OLED color TVs will be achieved in March this year.

In contrast, Chinese TV companies will also face more severe challenges.

Data show that in 2012, only three of the global color TV companies had annual sales of more than 15 million units: Samsung, LG and TCL. Relevant experts said that while the world's color TV pattern shifted to China, a new "geese pattern" of the domestic color TV industry was also being formed. Domestic color TV companies have become an important force influencing the global color TV landscape.