8 misunderstandings you do n’t know about wearables

In recent weeks, new wearable devices such as smart watches have been released one after another, which has aroused people's heated discussion about "how big this opportunity may be." Another development in this market shows how "head-mounted displays (such as Google Glass) can be used to improve the efficiency of surgical treatment."

Wearable technology has developed rapidly in multiple fields at the same time, but it seems that the wearable device market has caused more questions than it provides. Wearable devices still have exciting technological charm and great market potential. Many electronics and technology companies are considering how to seize this opportunity, so understanding "what this market is, not what" is crucial for them. Accenture, the world's largest management consulting company and technical service provider, has conducted a market survey and found several wrong ideas.

Myth 1: Wearable devices are just another form of smartphones

The wearable device market contains much more content than smartphones and smart watches. This market includes products such as apparel, glasses, activity trackers, 3D motion trackers and wearable cameras.

The combination of these products has also been sold in this market, such as health trackers embedded in runners shoes and glasses, can record, upload videos, Internet search. Another potential application is to embed wearable devices in customers' teeth to monitor the food eaten and the number of chews. In fact, this market penetrates multiple industries, applications and equipment.

Misconception 2: Consumers will soon accept wearable technology

Consumers will slowly embrace the technology, not quickly. Initially, the market demand for wearable devices will not be great. Changing consumer behavior is the key to driving the wearable device market. It takes time.

The public needs to know the value of wearable devices. Consumers need to be convinced that these products can bring unique and important benefits to their lives, and those benefits such as smartphones, tablets, PCs, and televisions cannot give them. In addition, the wearable device industry is still looking for the first largest consumer use case to deal with aesthetic issues related to "whether consumers find these devices attractive." These two factors will make wearable devices gradually accepted by consumers.

Misconception 3: Wearable devices are independent products

In order to win public appreciation and create a compelling selling point, wearable device suppliers need to consider things other than devices and build a service and application system around these devices. A successful wearable device business model will allow users to connect wearable devices with other devices, listen to music, receive messages or enter social networks. Some current wearable devices rely on network sharing or wireless network connection.

Equipment with a dedicated service network will have reason to occupy a larger market. Manufacturers of wearable devices that are already considering these services and can provide smoother interoperability between devices are more likely to have a competitive advantage. Services enabled by wearable devices will be the key influencers. The key to driving the market is when the equipment can do new things in new ways.

Myth 4: The wearable device market is brand new

Wearable devices appear earlier than the recent wave of product announcements. The term was first used in the 1990s. Wearable devices such as heart rate adjusters have been widely used in the healthcare industry for several years. In fact, when the first computers were launched in 1974, the first watches with digital displays were also released.

Misunderstanding 5: The wearable device market will still be a niche market

The wearable technology market will no longer be a gap market, but a large market of products that span multiple industries and multiple applications. Many consumer electronics companies see wearable technology as a good opportunity to revive their business.

The challenge they face is to create a final consumer device that can be appreciated by the public and make the technology recognized in new areas. Consumers are more likely to be attracted by less obtrusive wearable devices, such as watches and electronic pedometers.

Conversely, companies that do not pay much attention to aesthetics will be more likely to embed wearable displays in goggles and other parts of the standard working environment. In the future, wearable devices may be more likely to be used to collect data, such as air quality, temperature, and humidity, rather than to display data.

Misunderstanding 6: The first listing is a victory criterion that cannot be missed

Those manufacturers who are the first to bring wearable devices to the market will not necessarily be able to dominate the market. Manufacturers need to impress the target consumers with a beautiful, stylish, practical and convenient device. The original products were often bulky, mediocre and impractical.

When designing a wearable device, style is a big issue that needs to be considered. Manufacturers should co-design companies to produce equipment that does not sacrifice style for functionality. Wearable devices should also be designed according to the different aesthetics of men and women. The key is to give the design a sense of beauty, not to rush to commercialize products with a general appearance.

Misconception 7: Energy consumption and battery will not be a big problem

As wearable technology continues to miniaturize, devices become more and more energy-intensive. In the future, higher energy density, extended battery life and reduced charging time will be possible. However, in the near future, industrial utility and affordability will be difficult to control. Manufacturers will need to compromise and make every effort to hide or streamline bulky battery components.

Myth 8: Wearable devices are safe

Whether it is now or in the future, the safety and privacy of wearable devices are issues that people are very concerned about. Regulatory regulations in the future may be complex and vary from country to country.

Therefore, wearable device manufacturers should begin to formulate safety agreements related to their products to better respond to legal restrictions and consumer concerns. The terms of the agreement will need to be flexible, as the law will change. Providing remote, software-based updates will be one of the important precautions for ensuring product safety.

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