Appliance industry transformation speeds up

According to Ovid consulting data, in the energy-saving products market, the share of inverter air conditioners and washing machines was significantly increased, and the share of sales of inverter air conditioners was 49.5%, of which frequency inverter air conditioner shares rose 3.6 percentage points, and washing machine short-listed product sales share 56.0. %, an increase of 3.0 percentage points from the previous quarter, and the refrigerator's final product share was 56.8%, a slight increase of 0.4% from the previous quarter.

In terms of price, the average price of refrigerator energy-saving products rose significantly, the market average price was 2987 yuan, an increase of 10.1 percentage points, the average price of inverter air conditioner retail 4538 yuan, an increase of 2.8 percentage points, the average retail price of washing machines 2769 yuan, and on Zhou Pingping.

Energy-saving subsidies stimulate industrial restructuring

The energy-saving subsidy policy was implemented by the state on June 1, 2012. The goal is to promote energy-saving and emission reduction. According to statistics, last year's energy-saving subsidies drove the promotion of more than 32.7 million energy-efficient home appliances, stimulating consumption by more than RMB 115.4 billion. Taking air-conditioning products as an example, with the implementation of the energy-saving subsidy policy, the penetration rate of air-conditioning energy-saving products has reached 59%, an increase of nearly 40% compared with 19.6% in June 2012.

The energy-saving subsidies policy has a positive effect on stimulating consumption, and it also promotes the adjustment of the home appliance industry structure. The household electrical appliance industry has already developed toward the direction of energy conservation and environmental protection. Energy-saving subsidies will promote enterprises to increase the research and development and productivity of energy-saving products, thus stimulating the adjustment of the home appliance industry structure. It will also drive the development of upstream related industries.

Industrial transformation speeds up

The new energy efficiency standards for five types of home appliances will be implemented on October 1st, which will bring about the development of energy-saving industries. The new energy efficiency standards will raise the threshold for entry of energy-saving products and will also promote the survival of the fittest in the industry. This is a test for small and medium-sized enterprises. The rising cost will make the advantages of SMEs absent. At the same time, this will further promote industrial integration.

It is reported that the National Development and Reform Commission is currently brewing a new round of home appliance support policies. The biggest highlight of this policy is to subsidize only ultra-high energy-efficient home appliances. Some industry insiders have analyzed that the implementation of the New Deal has brought about industrial restructuring and the production of energy-saving products. More leading companies benefit most, and home appliance companies rely on the market for their strength.