Innovative play of pure electric cars, morning wind, Beijing street show, "invisible" skills

On November 12-13, Dongfeng Nissan's Qichen Morning Breeze "Invisible Car" tour event went into Beijing Tongzhou Wanda Plaza, and immediately opened a two-day cool technology show, playing with the people of the Imperial Capital. In the middle, we successfully displayed and promoted the product charm and environmental protection concept of pure electric vehicles.

The morning wind "invisible car" is a layer of LED "invisibility cloak" wrapped on one side of the body by means of image technology. The camera is mounted on the other side of the body to project the captured image onto the LED screen, so that the whole car has a perspective effect. Previously, the morning wind "invisible car" had already had a boom in Shanghai from November 5th to 6th. Beijing was the second stop of its tour. The cool visual effects also attracted the attention of the people of the Imperial Capital. Stop and watch, and interact with the morning wind "invisible car", and the more youthful "Morning Goddess" for the tour to help the scene to the climax.

The morning wind "invisible car" is a series of creative activities planned by Dongfeng Nissan Kaichen to better promote pure electric vehicles. It aims to enrich communication forms, reduce and consume by playing with people in a happy way. The sense of distance. According to preliminary statistics, the morning wind "invisible car" during the two-day exhibition in Beijing covered and affected more than 600,000 people, and more than 4,000 spectators interacted with it deeply, and the number of retained consumers reached more than 260.

Li Guangtao, deputy director of Dongfeng Nissan Qichen Division, said, “Pure electric vehicles are the trend of environmental protection and the future development trend of the automotive industry. However, for most domestic consumers, pure electric vehicles are still relatively new. Consumers have a process of understanding and acceptance. Simple preaching can't completely dispel their concerns. How to guide them to understand pure electric vehicles and understand pure electric vehicles in the way that consumers like to see them, for the whole pure electric vehicle market In terms of it, it is a very important part and it is our unshirkable responsibility."

To this end, Dongfeng Nissan Kaichen made a lot of innovative attempts. In addition to the morning wind "invisible car", at the Guangzhou Auto Show last year, the official of Qichen also initiated the establishment of the morning wind windmill exclusive organization "Leader Meeting", which has become a morning breeze. The nationwide platform for car owners to communicate with each other; from time to time, the offline car owners activities give full play to the good reputation of the morning windmill owners, providing face-to-face communication opportunities between car owners and potential car owners, which is one of the important forms of morning wind word-of-mouth communication. The effect is remarkable; in September this year, the morning wind also launched activities to find the goddess of the morning wind in many colleges and universities across the country. The selected outstanding students after the “95” will build communication between the morning breeze and the younger generation of consumers. Bridges allow knowledge and ideas to spread in front of consumption.

It is reported that the 2017 morning wind will be officially listed at the Guangzhou Auto Show. As the first pure electric vehicle under the name of Qichen, since the listing of the morning wind in 2014, with the outstanding quality and safety performance, it has accumulated a good reputation asset for the development of the new energy automobile market in the future. This year's Beijing Auto Show started the new five-year business plan - "V +" strategy. Among them, the two-line combination of gasoline vehicles and new energy vehicles is the unshakable product strategy for the next five years. For this reason, Qichen will invest No less than 2 billion product development costs, accelerate the layout and expansion of product lines, and achieve coverage of SUVs, MPVs and new energy products.