The most dazzling Chinese style! LG flat-panel TV new perspective depth evaluation

[PConline evaluation] International companies often regard localization as the key factor to success in the target market. On the one hand, they can reduce the external resistance of the market when the product expands the market and show good local users; on the other hand, they can adapt better. The local differs from the individual needs of the international market. However, one difficulty in localization is how to combine two different cultures organically. If this problem cannot be solved, the entire project will be difficult to achieve success, both in the automotive industry and in the home appliance industry.

LG 55LA6800-CA Picture Series Evaluation Forum Quote Online shopping prices

In 2013, LG, one of the world’s top manufacturers of home appliances, launched her unique new TV set in the Chinese market – Guan Yun, which was officially released at the Shanghai Household Appliances Expo in April. The biggest feature of the product is the integration of many Chinese elements! Today we will conduct in-depth picture quality and trial experience evaluation of this TV to see if this is an outstanding "localization product".

● Basic configuration

From the product specification point of view, the hardware indicators of LG Guanyun are basically the same as those of the 55LM6700-CE introduced last year. The picture quality engine configuration remains the same, and even the dimensions are basically the same. However, the online video source has CNTV replaced by Huadian Interactive TV. If you watch online movies, you will have more advantages.

● product characteristics analysis

LG Guanyun is a product of the combination of domestic design and Korean television technology. It is the special model for domestic high-end market this year. Here we dismantle its selling points and design features.

1, the unique shape design

The appearance design is the biggest characteristic of LG's charm. According to LG's conference information, we learned that the appearance of this product is completed in China.

The ship's base design is the biggest feature of the product, coupled with the 6000 series of light and thin appearance (1mm very narrow package design), so that the TV looks stylish but yet elegant and elegant.

2. Adjustable 3D depth of field

LG is a strong supporter of polarized 3D technology, LG called CINEMA not flash 3D technology, and our immediate LG 55LA6800-CA more support for adjustable 3D depth of field technology.

3D TVs have become more and more popular nowadays. Although native 3D movies are not very rich in China, TVs equipped with 2D to 3D technology are quite a few. However, the 3D conversion effects of the products we were exposed to before are not very satisfactory. The depth of the rhythm is adjustable, and there should be no small improvement in visual effects. In addition, for users with 3D discomfort, adjusting shallow depth of field will also improve viewing experience.

3, simplified smart interface

Smart TV is a hot market in recent years. Almost all manufacturers have provided their own exclusive smart platform. The smart interface of LG TV should be the earliest product that I have ever seen used horizontal scrolling design. From now on, everyone is using horizontal scrolling. The trend of the interface, this design is clearly the highest degree of friendliness.

LG 55LA6800-CA adopts a new smart home system, equipped with a simple and optimized interface, plus humanized control design, allowing you to easily control the video on demand and a variety of application services for smart TV; through intelligent sharing TM, easy and other Multimedia resource sharing.

4, voice control and remote control function

With the optimized smart interface, the control problem is in front of the eyes. The TV configuration is specially designed for the LG smart TV's dynamic sensor remote control. It has four operation modes: easy pointing, scroll wheel sliding, gesture recognition, and voice recognition. And has a cursor-like function similar to the demonstrator.

In addition, the TV is also equipped with super-strong voice recognition technology. With a simple password release, you can easily complete TV control, consulting, and search functions. Compared to the need for fixed-password voice control, natural speech technology is obviously much more advanced and friendly.

5, multi-screen integration and interaction

The concept of multi-screen integration is also a hot concept in recent years. As mobile phones and tablets have gradually become the most important smart devices for people, smart TVs are getting in line with the barriers to resource sharing.

Guanyun supports the popular NFC short-range wireless communication technology currently used in smart phones. It is the easiest way to share files between mobile devices and TVs. Close proximity of smart phones to close-range wireless communication labels on the TV enables mutual sharing of content. If you are using an LG mobile phone, the Tag On function can facilitate the exchange of resources between the two devices.

The characteristics of the above products are the main selling points of the 55LA6800-CA. Let's take a look at whether the physical product of the product is consistent with the promotion.

●LG Guanyun 55LA6800-CA real machine experience

The appearance size of the LG 55LA6800-CA is comparable to that of the mainstream 55-inch thin and light LCD TVs. It can be seen that with current technological standards, the thin and light LCD TVs are approaching the limit.

LG Guanyun 55LA6800-CA real machine can still give a strong product texture, high level of technology. Although the product is very thin and light, it does not appear to float on the TV cabinet. This should be the credit for the ship's base.

The actual measurement of the TV's thickness is only 17.2mm, less than 2cm, which is an excellent level in its class.

The meaning of the boundless hard screen is to eliminate the borders and directly wrap the periphery of the panel with a metal wrap. This can further reduce the size of the TV, and the visual interference to the user can also be minimized.

The new LOGO design is very gentle, the color is not rich with respect to the background color, its efficacy is similar to the boundless hard screen, to minimize its interference with the user to watch TV.

Having a large supporting surface is a highlight of the LG 55LA6800-CA pedestal. The advantage of the hollow design in the middle is to reduce the weight of the base and obtain a better and larger support surface. In actual use, the friction coefficient between the ground and the ordinary wooden table is very large, and even if the television is placed on the television cabinet, the TV will not shake violently.

The back label provides production information for the product, which is located at the LG Nanjing TV production plant.

LG Guanyun 55LA6800-CA does not design the bottom interface, but the interface is concentrated in the side and the back, because the location of the bottom of the jack is very low, it is indeed very inconvenient to connect, and the use of such a design is obviously for various signals The connection of the interface is more beneficial.

LG Guanyun 55LA6800-CA is equipped with two remote controllers. Needless to say, the remote controller of conventional smart phones is worth mentioning. Its grip and weight are just right. Compared with other smart remote controls, it uses a demonstrator mode. The cursor indicates the manipulation, the experience and the mirror touch are all good at the field, and the improved version of the system has a significantly higher accuracy and speed of the cursor movement.

LG Guanyun 55LA6800-CA adopts polarized 3D technology, so the glasses are polarized lenses, the volume and weight of glasses will be more advantages than the shutter, in addition, the trial polarization 3D technology also has obvious advantages in the screen brightness (resolution Less shutter-style 3D products).

Summary: Overall, LG Express 55LA6800-CA, whether it is appearance, hardware parameters or configuration, technology, positioning in the high-end flagship models are literally. From the results of adopting the appearance and color matching of Chinese elements and fashion appeal, the appearance design was very successful, and its craft quality did not disappoint us. The whole machine revealed a luxurious temperament. Amazing.

● Image quality data instrument test

First of all, we use the evaluation room professional instrument to conduct a detailed test on the LG Guanyun 55LA6800-CA. In the test, we adjust the LG Tunyun 55LA6800-CA to the standard image mode, the backlight is adjusted to the brightest, we first measured the measured The data is recorded in the table below.

After a professional color analyzer test, we got the color saturation of LG Guanyun 55LA6800-CA equivalent to 78.80% of the NTSC color gamut. This data is a high score in LCD TVs. We must know that the level of HX950 is also 80%. Around, Samsung's top new product this year is only 75.92%, the color gamut performance has been quite satisfactory.

The average brightness of the product is 221.09cd/m2, which is not very bright, but this year's television products do not seem to pursue too much in the highest brightness, but do more in the control of light, color adjustment, dynamic performance Efforts, this pragmatic performance is still worthy of recognition; back to LG's products, the contrast brightness is not very exaggerated to understand. Let's take a look at the compromised absolute parameter performance. How does it actually perform?

From the pixel analysis, LG Guanyun 55LA6800-CA will no doubt use LG's own IPS LCD panel. It can be seen from the real shot chart that the color transition of the LG Guanyun 55LA6800-CA is relatively smooth, slightly separated in the red, green and blue-green areas, but it is better than the F8000.

In terms of average brightness, the performance of LG Guanyun 55LA6800-CA is quite satisfactory, but it is not very bright. However, the value of pure brightness does not have much reference significance. Uniformity and gray-scale performance are important references for measuring image quality. .

LG Guanyue 55LA6800-CA uses the black insertion technology, so when the screen is dark, the backlight of the screen will automatically turn off the light. We use the wireless shutter control to capture the entire black screen. From the photos, we can see that without black insertion, The light leakage is concentrated in the lower two corners. From the brightness uniformity test below, one can see the effect on the average brightness.

The ANSI contrast ratio is the contrast ratio measured using the ANSI standard (ANSI - American National Standards Institute) test method. The ANSI contrast test method uses 16 black and white color patches, and the average value of the 8 white areas is the average value of the 8 black areas. The ratio is ANSI contrast.

Compared to the dynamic contrast converted from the brightest point and the darkest point on the screen, this means that the reference value close to the average contrast is more realistic, because the user does not notice the screen when the screen is dark The difference between the values ​​is larger and the quality of the picture is defined, but the picture of the light and dark difference perception of the more dynamic picture is more or less detailed.

From the actual evaluation results, LG Convergence 55LA6800-CA ANSI contrast is still satisfactory, brightness uniformity is good.

Although the absolute quality of the image, LG Changyun 55LA6800-CA's performance is not outstanding, but the dynamic performance is very satisfactory, the dynamic image of the passing train is very clear, through the window, the railway across the scene picture There was no noticeable ambiguity and its performance was better than Samsung's top model F8000.

In terms of grayscale performance, the performance of the LG Tunyun 55LA6800-CA is surprising. Except that the interval between 0 and 1 is not obvious, the 2-15 divisions are very obvious, and its detailed performance in the dark part should be very good.

In the Tokyo Tower scene, we saw some picture details around and on the side of the black mid-level lighting, and the darkness was satisfactory.

In the dark black wood part, some dark details can be seen near the ropes, and the level of detail is even comparable to Sony's W950A.

Due to the rich details in the shadows, there is also a good performance in the contrast test. Black silk and white silk are still well-defined in similar situations.

LG Guanyun 55LA6800-CA has high color saturation, and its color saturation is slightly higher than that of the F8000.

Human skin color, LG Guanyun 55LA6800-CA slightly reddish, yellow and white performance is in place.

● Blu-ray high-definition screen real shot

In the HD video test section, the author tested the picture quality level by playing a Blu-ray movie disc, and selected several 1080P test discs, including “Iron Man”, “Beowa Wuyi” and “Death Note”. Everyone can understand the color reproduction characteristics of the TV based on their viewing experience.

Quality summary: Although some color casts appeared in the test of human skin color, this problem is not obvious when using a Blu-ray disc (our Blu-ray Disc is Blu-ray). It can be seen only when the surrounding scene is reddish. There will be such a problem. In addition, the dynamic performance is indeed very good from the Arrow Bridge section. From the big action scene of “Iron Man” to the static or slow-motion scene at the beginning of “Death Note”, it copes with no stress.

Intelligent platform application

1, smart interface demo

To play smart we must first network, LG supports both wired and wireless networking, because WiFi router is now very popular, so no need to connect the cable; brush out the router and enter the password you can log in directly.

The TV is a new product introduced in April. From the product nameplate, the production date is March of 2013. We are now in June, so the system will be updated and normal. Once a new version of the update data package is available, a prompt will pop up. Press the OK button directly on the remote control to start the upgrade, so even the elderly will not have much use obstacles.

After entering the smart interface after the update, the horizontal scrolling design is very friendly. In addition, the simplified interface makes it easier for people to find the desired App. Open to the last screen, you can customize the interface, and place the most commonly used App on the On the front page, this design is very human and may affect the frequency of my future use of TV apps.

Logitech's demonstrator has always been a good touch and has experienced it when it comes to customer reports. The LG TV's new remote control has improved the accuracy of previous versions of the cursor, and the use experience has been further enhanced, so the entire intelligent interface The handling experience has been further enhanced. This entire solution is commendable.

2, Chinese natural voice search demo

LG's natural speech recognition technology has a very high recognition rate, and it does not need to be recognized correctly. We tried to search for two keywords “TV” and “LG” in the system. Fly.

3, multi-screen interactive function demo

Multi-screen interactive features are very powerful, setting is also very fool-style, just 4 to start viewing shared content.

We experimented with pictures and music sharing, both of which can be done at the same time. You can listen to music while browsing the various pictures on your phone. This experience is very satisfying.

5, game App demo

There are old people and children in the family. If you don’t plan to buy game consoles, smart TVs can also meet your needs of playing games with your children at home. We randomly download a game app, the picture is very cartoon, and the playability is also very high, I feel it should be very Suitable for children aged 5-15.

6, China Digital Online Video Play

In addition to the localization of appearance and hardware technology, the localization optimization of LG's Kyun 55LA6800-CA is also very high. The version we got was replaced by the number of TVs from China. The sources of the video source providers are very rich in resources. Therefore, it can be said that the localization of the LG 55LA6800-CA has been strengthened in both hard and soft areas.

The interface for selecting movies is very simple and intuitive, and can be easily tapped by an intelligent remote control. Clicking on a large focal point can directly reach popular movies. However, "Black Men 3" is a standard definition of whether we intend to try one another.

If you do a category index, you can directly click the movie button below the focus map to enter the movie list. We randomly selected "Thirteen Luohan" to see the online viewing effect of 1080P, and in passing to try 2D-3D performance.

Go to the list page and use the movie cover as the icon button, which will be more intuitive when selected.

The terminal page is similar to "Black Super 3". The following is marked as HD, which should be the source of 1080P.

We still use 4M telecommunications broadband. This bandwidth is not high in Guangzhou, and it takes about ten seconds after playback to complete initialization.

Then enter the large play screen, buffering about 20s to start playing high-definition film source, the following is a source camera camera knee-shot map.

The 1080P image quality is fairly satisfactory, but it should be that the network coding has been optimized once to meet the viewing requirements of low-bandwidth users. Therefore, the picture quality is still a little worse than that of the Blu-ray.

In terms of color, compared to our previous Blu-ray test videos, it was also weaker, and the sense of hierarchy and color transitions were all slightly worse, so the overall look was somewhat unnatural.

Dark details will feel less compared to the Blu-ray original test.

We indexed the movie, and the reaction of fast forward and rewind was very rapid. Buffering was completed in about 2 seconds. This experience was surprising. It's really exciting that network HD can achieve this kind of experience. Perhaps the era when the Internet is not downloading and watching HD has arrived. The slight lack of picture quality is nothing compared to this experience.

Let's try 2D to 3D again. This function is believed to be a lot of users. Clicking on the huge 3D button on the remote control will result in the above prompt box. After clicking on the default settings, you can see the 3D blockbuster.

Through the polarizer (left) can compare the side of the non-polarizer, the screen brightness is slightly reduced, click on the big picture can see the quality of the effect after converting 3D, the emergence of horizontal stripes is unique to polarized 3D, because The resolution will be halved. However, the effect of the 720P film is also completely acceptable within two meters. After adjusting the depth of field setting, the three-dimensional image becomes stronger. However, this preference depends on the individual. Some users can reduce the depth of field by watching 3D dizzy.

Going back to the index page, you can see that there are a large number of high-definition movies on the China TV, and that the movie “The Detective Jack” has just been released.

Let's look at other resources, such as sports that I am very interested in.

The National Football League did not read. The author is more interested in the NBA Finals. After clicking on the latest event, he enters the index page.

The setting of the index page is similar to that of the movie. It is a simple list page, but you can't see the video of the NBA Finals. In fact, if the NBA does not have a live broadcast, the significance of the event video is not very big. However, due to the low degree of attention in the domestic college leagues, watching videos is also a good choice.

● PConline evaluation room summary

score

3D effect: ★★★★★
Smart function: ★★★★★
Appearance:★★★★★
Connection: ★★★★☆
Sound effects (2.2 channels): ★★★★★
Manipulation: ★★★★★

Comprehensive rating: ★★★★★

Price analysis

The open price of this TV is RMB 12,999. We think its price is in line with its product positioning requirements. At present, the top models of each TV are more than 15,000. The price of the next top level is similar to that of the product, but with excellent appearance and more. With the advantage of video sources, we think that there will be a good competitive advantage.

Evaluation summary

LG Guanyun 55LA6800-CA is taking a localized route. We can clearly see its tendency to design this request in hardware and software, and we think this design is more successful. Although the product performance is comparable to that of the 6700, after strengthening the design and software configuration, LG Guanyun 55LA6800-CA is obviously more suitable for domestic consumers.

The above is our explanation of the advantages and disadvantages of this TV. In fact, it is not easy to find out the obvious obvious defects. It may actually be a resistance or a price factor, although its price/performance ratio has sufficient advantages over competitors. Taking into account the recent promotion of e-commerce, we believe that if we want to open the market, we must find some other competitive advantages in addition to the "Chinese elements."