Inventory: 4 Major Effects of AR on Brand Marketing

AR is the first black technology to bring cash, thanks to its exploration in brand marketing. In the field of marketing, AR technology has unique advantages. It has transformed the traditional passive advertising scenario, where users no longer resist ads but actively scan AR icons on their phones to engage with AR campaigns. This marks a disruptive shift in brand marketing. AR scene marketing is now trending and is helping drive technological upgrades in the marketing industry. Major brands are leveraging AR for interactive entertainment marketing, creating new ways to connect with consumers. As traditional new media marketing became saturated and highly competitive, AR scene marketing began to be integrated into the strategies of many companies in the second quarter, becoming a powerful tool for major brands to generate significant returns. This growth is driven by AR's technological development, improved infrastructure, and better user education. The advancement of artificial intelligence image recognition and big data has made AR more mature. Additionally, the increasing market share of smartphones in China has provided a solid hardware foundation for AR. According to Gartner, smartphone sales in China accounted for 96% of the total mobile phone market in 2017, offering a strong platform for AR marketing. Moreover, early AR campaigns like Alipay’s AR Gathering and AR Red Packet helped educate users and popularize AR experiences, paving the way for broader adoption in brand marketing. Everything is coming together, and the winds of change are blowing. AR scene marketing is not only optimizing traditional and new media marketing but also setting a new benchmark in the industry. Ant has been deeply involved in the AR marketing field, serving as an "Ant Gold Partner" and one of the first partners for Alipay's AR initiatives, achieving numerous successful AR marketing cases. In this article, the reporter interviewed Lin Zhijian, founder of Alibaba.com and an Ant agent, who conducted an in-depth analysis of AR scene marketing and discussed its four major impacts on brand marketing. First, AR breaks the dilemma of homogenized marketing, allowing brands to stand out. In today's market, generic ads often lead to consumer dissatisfaction, which can harm a brand’s reputation. In 2017, many well-known brands shifted focus toward AR advertising, which has proven to be highly effective. Brands like Procter & Gamble, Weiluoshi, Pulse, Schwarzkopf, and Coca-Cola have all launched differentiated AR campaigns, generating significant attention. Lin Zhijian, CEO of Ant Agent, believes that AR technology is forward-thinking and full of hot topics, making it the most eye-catching in the marketing world. AR marketing is highly visual, using 3D virtual images and interactive product experiences to capture attention. It also integrates auditory and tactile elements, enhancing consumer engagement through multi-sensory participation. Furthermore, innovative AR methods foster community interaction, creating a viral effect that drives brand visibility and organic growth. It should be noted that Ant Agents believe AR marketing should be accessible to all businesses, not just a luxury. They aim to standardize the industry, promoting transparency and cost-effectiveness in AR marketing. Second, AR marketing pleases consumers by turning them into fans. It is an interactive entertainment model where consumers are no longer passive recipients but active participants. AR creates a delightful experience by blending real and virtual elements, driving engagement and ultimately leading to purchases. Ant Agents go beyond basic interaction by developing immersive AR games. For example, during Alipay's Cashless Week, they created a gold mine game that offered simple rewards, effectively engaging users. This not only builds brand goodwill but also accelerates consumer decision-making. Third, AR marketing taps into the potential of physical spaces by bridging online and offline channels. Traditional industries such as shopping malls, clubs, and restaurants still have large offline foot traffic, but outdated marketing methods often result in poor customer experiences. AR opens up new possibilities, connecting online and offline marketing to create a seamless loop that drives conversions. Fourth, AR marketing is borderless, opening up new possibilities for the future. It includes AR interactive, social, e-commerce, and public relations marketing. Ant Agents have successfully implemented these strategies, supporting campaigns like Dunkin’s third announcement and achieving high engagement. At recent events like the “Flying Sky. Smart” cloud habitat assembly, AR was used for everything from AR logo guides to interactive experiences, showcasing its potential in shaping the future. Looking ahead, Ant Agents plan to launch a shared AR marketing platform, accelerating the future of AR and contributing to a smarter world. While it's uncertain whether Mark Zuckerberg's prediction about AR and VR will come true, one thing is clear: AR will continue to surprise the world and shape the future.

Right Angle D-sub Connector IP66 IP67 Rated

IP66 / IP67 waterproof d-sub connectors-Designed for IP Performance

ANTENK has developed IP66 / IP67 waterproof d-sub connectors that utilize a proprietary sealing technology, which maintains the same physical size and footprint as standard d-sub products.

Antenk's line of Waterproof d-sub connectors utilize an innovative sealing technology eliminating the need to redesign enclosures and PC boards when implementing IP67 design upgrades.These connectors are designed for applications that require protection from heavy spray or are exposed to short-term submersion. Connectors are available in vertical and right angle board mount types as well as solder cup for panel mount cable applications. Standard D-Subs are available in 9 pin, 15 pin, and 25 pin positions, and high density D-Subs are available in 15 pin, 26 pin, and 44 pin positions


Applications of Antenk waterproof d-sub connectors:
Hand held computers, scanners, and printers that are used outdoors
Remote sensors, gauges, and data loggers that are used outdoors
Industrial and Medical equipment that is routinely subject to wash down
Transmitters and emergency beacons that are subject to temporary submersion
Gas, Electric, and Water metering systems that have embedded Smart Grid electronics
Portable electric generation equipment (Gen Sets)
Consumer and Commercial boating electronics (Radios, Scanners, Radar, DC Power Ports)


IP67 D-SUB | WATERPROOF CONNECTORS FEATURES & BENEFITS
Signal / Low Power in 6 standard size
(Standard: 9 pin, 15 pin, 25 pin; High Density: 15 pin, 26 pin,44 pin)
Combo-D / High Power in a variety of configurations:
(3W3, 5W5, 7W2, 9W4, 11W1, 13W3, 13W6, 17W2, 21W1, 21WA4)
Solder Cup, Vertical Mount & Right Angle Board Mount Options
High Reliability Screw Machined Contacts
3 amp / 5 amp / 20 amp / 40 amp Power Options
-65°C to +105°C Operating Temperature Range


Right Angle D-SUB Connector IP66 IP67 Rated available in

3 industry sizes/positions:Standard Density (9 pin, 15 pin, 25 pin).
Male & Female Versions

Right Angle D-sub Connector IP66 IP67 Materials
Shell: Steel with Nickel Plating.
Insulator: Glass-filled thermoplastic. U.L. rated 94V-O
(260° process temp for board applications)
Machined Contacts:
Male Pins - Brass
Plating: Gold Flash on entire contact.
IP67 Right Angle D-Sub Seal: Proprietary Information

Right Angle D-Sub IP67 Rated,Right Angle D-Sub Waterproof,Standard Density Waterproof Right Angle D-Sub Connector, High Density Waterproof Right Angle D-Sub Connector

ShenZhen Antenk Electronics Co,Ltd , https://www.antenk.com