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In the age of smart technology, smart audio has made a strong entrance, only to face rapid changes and challenges. The smart speaker market is like a vast river system—full of potential, yet highly competitive. Each player has its own strategy, and to survive, every company must carve out its unique path; otherwise, it risks being left behind in this fast-moving industry.
[Image: Smart Speaker Market Landscape]
The rise of smart home devices has opened new opportunities for smart speakers. In 2017, alongside the popularity of shared bikes, smart speakers became another major trend. Notably, most key players in this space are big tech platforms, such as Amazon, Google, and Alibaba in China, along with Baidu. These companies are racing to dominate the smart home ecosystem.
Initially, many believed that all smart home products should revolve around smartphones. Manufacturers tried to integrate more functions into mobile devices, using them to control lights, air conditioners, and even car keys. While this vision still holds promise, the emergence of devices like the Amazon Echo changed the game. Voice control proved to be the most natural way to interact with smart homes, especially with the rise of artificial intelligence.
As smart living spaces evolve, the need for hands-free operation becomes essential. Before voice control became mainstream, speech was already the most intuitive form of interaction. This shift has led to a new era where smart speakers are no longer just gadgets—they're central hubs for smart homes.
According to reports, China has made significant strides in technological innovation, with many companies achieving global success. However, when it comes to smart speakers, Chinese giants have been relatively quiet compared to their Western counterparts like Amazon and Google. Despite this, smart speakers haven't disappeared from the Chinese market. Why?
One main reason is the limited product variety. While U.S. companies like Amazon, Google, Microsoft, Apple, and Facebook are heavily investing in AI voice assistants, aiming to become the center of digital life, Chinese manufacturers have been slower to act. During Amazon's Prime Day, Echo devices became top sellers, highlighting the growing demand.
Yu Kai, founder of Baidu’s Deep Learning Lab, suggests that Chinese users may not see the need for smart speakers due to their busy lifestyles. With less time spent at home, the primary use case for these devices is not as compelling. However, some brands like Xiaomi are making progress. At their recent IoT conference, Xiaomi announced it has the world’s largest IoT platform. Their smart speaker, Xiaoai, benefits from the Mi ecosystem, helping attract early adopters.
Two years after the IoT wave began, smart speakers are once again redefining their role. This time, they’re leveraging voice-based human-computer interaction, which is becoming more refined and integrated into smart home environments. This technology is crucial for the future of IoT, but beyond the tech itself, many view smart speakers as a traffic entry point—a concept that’s often overhyped.
History tends to repeat itself. Although we can’t predict exactly which smart home interfaces will succeed, the evolution of human-computer interaction continues to focus on efficiency and cost-effectiveness. Our journey might be shorter than expected.
Overall, smart speakers are opening new doors, but for many players, their goal is simply to occupy a key position in the market. They’re chasing trends and investments, and while the competition for IoT access points and smart home control is ongoing, it’s still largely within the realm of smart routers and cameras. It’s more about justifying blind expansion than truly revolutionizing the space.