Why is Spectacles more popular than Google Glass?

After learning a feature of Google Glass, and controversy with Google Glass, Snapchat's smart glasses Spectacles just sold out. With the foreign media already got this smart glasses, Ai Faner first came to their evaluation to see why Spectacles is so popular.

Spectacles is actually a sunglasses that can be shot. It doesn't look like any high-tech content. It's a normal to even a little toy that looks like a mirror. It can also be said to be more of a fashion item for concave shapes. The editor of The Verge feels that Spectacles looks and plays very interesting. Despite the inclusion of some electronic components inside, this sunglasses is not heavy at all, and it feels like wearing different sunglasses. Spectacles sunglasses have a circle at each end, one inside is the camera and the other is the LED ring. Open the page with the Snapchat villain with Spectacles glasses on your phone, then press the button at the top left of the glasses, and the pairing of Spectacles and the phone app is complete. Video capture is also the use of this button, in fact, the entire glasses also control all operations. Click to take a 10 second movie, press it again for 20 seconds, and press it for 30 seconds. During the shooting, there will be a small LED inside the glasses to remind the user that the video is being recorded, and the aforementioned LED light ring is used to remind the subject that you are taking him. Will marry young people's Snapchat.



Young people's Snapchat

Find the synced video, adjust it if necessary, add a filter, and then share it.

However, Bluetooth transmission will be somewhat sluggish. Mashable's evaluation says it takes 1-2 minutes to see the image in the app, and The Verge uses "quite slow" to describe it. Of course, Spectacles can also transfer the original picture to the phone via Wi-Fi. The transmission speed will be faster, but we need to switch from Bluetooth connection to Wi-Fi connection in the current settings. This process is a bit tangled.

Shooting effect, don't expect to use it to make big movies

In terms of capturing moments, Spectacles can be said to be a lot of current shooting equipment. It can be done, and what happens when the eye sees it, saves the time it takes to raise the camera or open the camera app.

To say the quality of the video, the iPhone and many mid- to high-end Android phones can basically shoot better than Spectacles. Therefore, using Spectacles to take video is to record life and share it at any time. It is not suitable for commercial or professional use. In order to create this kind of substitution effect, Spectacles deliberately used a 115-degree wide-angle lens, and the video was round.

The gameplay of Spectacles has indeed been recognized by the tech editors who love the early adopters. The editors who commented on it basically felt that the gadget was very special and interesting, and Spectacles brought a strange and cool way to capture the world. In addition to the sunglasses themselves, Spectacles comes with a rechargeable case that can take up to 400 videos with a single charge. Will marry young people's Snapchat.

As far as products are concerned, Spectacles is not really a product of innovation. But it still attracted a lot of people to queue up for purchase, and even sold out on the first day of sale. I have to say that Snapchat really has a set of young people. In addition, it is worth mentioning that Spectacles is also sold in a special way. Snapchat did not sell this sunglasses in a digital electronics store, but instead placed a conspicuous yellow vending machine at the tourist attraction for customers to purchase. In one case, the sunglasses themselves are commonly used concave modeling tools, and the price of $129.95 is not too high. Second, they can also use the concept of shooting in the scenic area to make people want to record immediately.

So instead of saying that Snapchat is going to be hardware, it's better to think of Spectacles as an extension of the Snapchat culture. In essence, Snapchat still wants to continue to make it easier to record, capture, and share life. As for the way, how to be convenient and fun, how to be weird and different.

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