According to data released by the market research organization NPD DisplaySearch, global TV shipments were 225 million units in 2013, a year-on-year growth rate of about 3% compared to 2012; although the major decline came from the CRT image. TV (56% annual growth), but flat-panel LCD TVs have only grown 3% annually. However, the LCD TV market in Mainland China is also about to saturate. NPD DisplaySearch predicts that the world’s largest LCD TV market (26.4%) in China may have an annual growth rate of only 1% in 2014. C7/C9 Light Bulb LED Filament COB technology provides amazing illumination. The LED
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In order to break through the downturn in demand for LCD TVs, brand manufacturers are committed to continuously working on prices and specifications to attract consumers to replace their existing TVs. Taking the 32-inch LCD TV, which occupies 37.8% of the shipment, as an example, the average price in 2013 (only US$262) still fell by 15%, while the resolution of FHD dropped from 20.7% in 2012 to 15.9%. It can be seen that the increase in panel size has become more and more difficult to attract consumers, and the price has almost become the only weapon for brand manufacturers to maintain market momentum.
The related analysis pointed out that the emerging market may be able to maintain the effect of product price elasticity due to the low flat TV penetration rate, but the mature market must be stimulated by attractive demand. Otherwise, only the replacement period will remain. . In addition to upgrading the panel's specifications over the past few years, "smart" has always been the focal point of the function derivative.
Appliance analysts believe that the concept of intelligence has become a shining point in the home appliance market. The focus of manufacturers' research and development on products has gradually shifted to the research and application of intelligent control, intelligent functions, human-computer interaction and humanization. Until now, these technologies have had a certain foundation.
According to industry experts, in the past, the TV market relied mainly on the inherent mode of hardware charges. In the future, there may be two new growth points of video and games. TV manufacturers can fully consider porting game content and operating modes on PCs and smartphones. To the smart TV, to further expand profitability.