LED lighting industry resurrected the four major measures

Recently, LED lighting industry is facing bottlenecks, major companies are facing closure, then where is the LED lighting out? The following describes the four measures:

I. Ideas determine the way out

Perhaps mainly because of the policy support given by the state, many LED lighting companies have begun to look at the state subsidies, so there is a constant establishment of LED lighting companies, reaching or even exceeding 10,000 in just a few years. However, the bigger the cake, the more people who want to eat cake, so with the further deterioration of the economic crisis, the development of civilian LED lighting lags behind. At the same time, because of the intensification of vicious competition, many LED lighting companies are making money. Both the chain and the market sales have encountered a bomb-style attack, and all the hidden crises have been exposed. Therefore, the tide of closure has also come.

The so-called thinking determines the way out, perhaps because of the original impure engine, did not really form its own brand of USP, not good at marketing planning, many LED lighting companies have encountered an unprecedented Waterloo, also greatly affected The reputation of the entire LED lighting industry.

Therefore, for LED lighting companies, the more important task is to hurry up the precipice, change business ideas, and re-understand LED lighting from the perspective of consciousness and attitude. Do not use the state’s policies as a means of making money, and don’t LED lighting this chicken feathers as an arrow in the hands like hold, otherwise it will really allow companies to quickly enter a bad state of development, not to die has been fortunate in the unfortunate!

From a development point of view, the development prospects of LED lighting companies are actually quite large. We can foresee it at the technical level and at the economic level. However, it is critical that LED lighting companies must find this way out. The use of brand ideas to re-operate companies, only in this way, companies can go steady and go further.

Second, to do the first one to do

There have been industry analysts believe that LED lighting to have a larger market is to minimize the price, but at present, it is still more difficult, it seems that no one wants to do that price butcher like Galanz.

From a certain perspective, there will always be a price for everything. It's like a washing machine, from the materials it uses to the finished products. Even if you're a smart accountant, you can't believe that its price can be as low as RMB 999. So when Galanz came out, it was a drum washing machine. Selling 999 yuan, all of a sudden it sparked the slogan of industry insiders. Finally, Galanz had to stand up and clarified that it was the price after the subsidy to the countryside, and the actual price would still be 1200 yuan.

It can be seen that the price of a washing machine cannot fall to the price of cabbage. The price of a car cannot fall to the price of chopsticks. Everything has its actual price. Therefore, when someone says that the price of a car is selling cabbage, the water content of this word is estimated. It is like yellow as yellow!

Therefore, for LED lighting companies, whether the price applied to civilian use cannot be reduced? So, what exactly is the policy given by the country? This point is estimated LED lighting business owners more clearly than we do! However, I believe that for the industry analysts certainly know that the price of LED lighting can still be reduced, but we are not willing to do so, afraid of doing it, "I'm sorry everyone." In fact, according to what the market has learned from the market, the current wholesale price of 3W LED bulbs is about 11 yuan, which is similar to the wholesale price of some big brands of energy-saving lamps. Even some of the energy-saving lamps have even higher wholesale prices. It can be seen that the price of LED lighting used in civilian use can still be reduced. Why can't we be the first one? Galanz is a well-known price butcher in the home appliance industry. However, it has taken the price of microwave ovens to the lowest level in the world. It does not seem to have died. Instead, it has become the world's best selling microwave oven brand!

Third, use the power of the pipeline

There may be LED lighting companies that your price is not the lowest, so they will compete with you at a lower price. This time, it seems that you have lost the advantage of competing with others. In fact, do not worry, this time you have to be good at using The power of the pipeline.

As for the power of the pipeline, we can see from this year’s “NVC storm” that it is still not time for the pipeline to be king. Therefore, when we initially established the image of the price butcher, we must begin to raise the banner of pipe competition. Of course, we cannot blindly compete for the pipeline. After all, we may have been more focused on the engineering pipeline. At this time, our products have entered the civilian market, and the direction of pipeline expansion has to be transformed into the wholesale pipeline. However, we must first stabilize the engineering pipeline. This is the foundation of our development. At the same time, using the advantages of engineering pipelines, at the same time relying on the power of the brand to start looking for wholesale pipeline operators. However, the relevant policies of the wholesale pipeline operators can learn and refer to the pipeline policies of the peer-oriented energy-saving lighting companies, and can no longer use the policy of the project pipeline, “doing as the Romans do”.

Of course, our product research and development can no longer be limited to only spotlights, ceiling lamps, searchlights and other engineering lighting, children have to develop lamps, lamps, low wattage bulbs, and so on. In fact, in these civilian lamps, for the LED lighting business is very simple, after all, LED is a light source, as long as the civil aspects of the lamp light source to LED lighting is not resolved?

Therefore, for us, what is more important is that in the development of the civilian market, products must be sold in accordance with the sales channels of the wholesale pipeline instead of taking it for granted, so that our pipeline strength can be consolidated, stable, and can adapt to the market more quickly. Pipeline companies can rely on us more, and the development momentum will be even more abundant.

Maybe some LED lighting companies have already established a number of relatively high-quality wholesale pipeline dealers before us. In fact, we do not need to panic and fear this time. We can use our brand and our price butcher's title to cooperate with wholesale distributors. Even if the business is not completed, righteousness is right. Maybe one day, people will figure out how to cooperate with us?

In fact, this idea is still possible! Because, the price of LED lighting companies that previously cooperated with high-quality wholesale pipeline dealers will certainly not be very low. In the case of the same quality, and your price and brand popularity are better than each other, this is the only way to make money. For the wholesale distributors, it is not a bad thing to try to run more than one brand, and it may also help them to expand more markets and develop their distribution channels in a certain degree.

At this time, we have become more and more calm. After we have achieved cooperation with the more naive wholesale pipeline operators, we have to better understand the market and serve our customers well, and in order to establish our model market, our previous market operations work. It is necessary to send relevant business personnel to assist wholesale pipeline operators in expanding their markets. The deeper meaning means that brand education and product education for distributors from a professional point of view, which have very great benefits for our follow-up development. Few LED lighting companies will send relevant business personnel to assist wholesale pipeline operators to expand their markets. Even if they send out little knowledge of LED lighting technology and products, it is difficult to achieve education for distributors. This is actually a This is a terrible situation.

Obviously, if you establish a model market and send business personnel to help expand the market, in fact, to some extent, it is a division of the market for competitors. This is an integral part of the brand marketing plan and is worth referring to.

Fourth, establish a brand to form a butterfly effect

"A butterfly in the tropical rainforests of the Amazonian Amazon River in South America occasionally flaps a few wings and can cause a tornado in Texas two weeks later." The beautiful butterfly effect actually raises prices for LED lighting companies. When the butcher started, it was also the first step a brand started to set.

Of course, we can't do anything after brand awareness. In fact, we generally believe that there are three brands: popularity, reputation, and loyalty. Therefore, when our popularity starts to increase, our brand reputation and loyalty have to be carried out simultaneously, and it takes more manpower, material resources and time.

The so-called Rome was not built in one day. The brand is the same and it takes time. Therefore, once we move from the engineering pipeline to the wholesale pipeline, our LED lighting business owners must be more steadfast in their awareness and attitude of doing the brand for a hundred years. Adhering to it is victory. This world is still possible.

Therefore, after the establishment of the model market, we must continue to spread our brand-building butterfly effect in the national market step by step. Why can't we go in one step? Because our funds are limited, it is not so easy to want to do a national market now. The competition is too fierce. We can see from the competition in the project pipeline. The competition of wholesale pipeline companies is even more needless to say.

However, we can start by establishing a good marketing team, and create conditions for the marketing team through good market mechanisms and corporate environment, because only in this way can we expand our national market faster and faster.

Although the current development of LED lighting is not yet satisfactory, but the principle of grasping, broaden the ideas, so as to get out of a way for the LED lighting industry itself.