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For the citizens of Hangzhou, Angel or Shenbanlu lighting market may be the first choice for the purchase of home decoration lighting, the two market stores are concentrated and the categories are complete. Because of this, many engineering buyers and architects are also happy to come and choose products.
But in the two old-fashioned lighting markets in Hangzhou, buying a satisfactory LED light may require more patience and clear eyes. LED products range from a dozen yuan to a few hundred dollars. In the face of huge price ranges, dealers seem to have some helplessness.
Both buyers and sellers are trapped in a "chaotic city"
"This 3W ceiling lamp sells for 15 yuan. If you want to buy more, you can still buy it cheaper." A general brand dealer told the "Lighting Market" reporter. When asked if there is still a better product, the store said that this brand of home lighting can be selected, the manufacturer has two years of replacement, more cost-effective. "We generally don't recommend Philips' products too expensive, and ordinary brands are used." What is intriguing is that the store's door reads "Manage Philips lamps".
"We don't sell poor LED lights, the kind of products are very bad, and consumers will not be able to buy them for a long time." A dealer who has been in the store for six years admits that many products are marked with 3W, but the actual Whether it is up to standard is also doubtful. In addition, the shops in the market are often replaced, and it may be closed for a long time without a store. Consumers will have nowhere to replace them when they buy inferior lamps.
"We mainly rely on the amount of tooling, a 3W ceiling lamp is also 28, now most of the hotel decoration LED products, it is better to sell." An LED dealer said. They also introduced some products using aluminum drives. "There are more than ten LED lights on the market, but they use plastic drives, which are not waterproof and not resistant to pressure. Our products are assembled in Shenzhen, using Taiwanese chips, and the quality is Guarantee." Facing the reporter's letter will be suspicious, the store added.
Another lighting dealer who mainly works on engineering orders said that now LED prices are transparent, and ordinary products will earn 2-3 yuan. In general, the store will operate several brands of products, which will be recommended to customers. paragraph. In addition to the engineering channels, the store said that it will also be wholesale to the following county and city dealers, but the number is relatively small.
Brand products are not high in the cold
The reporter came to a franchise store that operates foreign brand lamps to understand the situation. A 3W LED ceiling light is priced at 151 yuan, and now the end of the activity price is 95 yuan. "Our products are international brands, and the quality is excellent. Nowadays, young people will choose our products, which is very good. Now the discount price is very affordable, and the original price will be restored in a few days." The clerk enthusiastically introduced.
Different from ordinary LED lamps placed in ordinary shops, this shop is stylishly decorated, and the products are carefully placed in the window to clearly mark the price, and the activity discounts are also clearly marked.
"The LED products below 100 yuan in the market are definitely having problems, and the price is one point." The manager of a domestic listed brand in Hangzhou clearly stated that cheap products cannot be bought.
“If you purchase a lot, you need to order one month in advance, and we can bring the customer directly to the factory. We can guarantee that the product will not cause any problems within two years.†In this store, the price of a 9W LED downlight is 260 yuan, when asked about the sales of these products, the manager said that one of the world's top 500 companies in Zhejiang has purchased 5,000 one-time purchases. "Our products are targeted at high-end customers. Manufacturers are responsible for the freight to our stores, we are Sending the product to the customer for free, saves effort and peace of mind."
According to the reporter's observation, the price of LED products in brand stores is basically above 100 yuan, and consumers who come to the scattered purchases will not be too enthusiastic to recommend. "Our store is mainly based on image display. Some designers of architectural design institutes will go to the store to see the products. If you look at the orders on the spot," said the director of a LED brand display store. The price of a single LED lamp is more than one hundred yuan, and ordinary consumers have little interest.
No rules no standards
"Now the LED market is OK. Many people didn't know what LED was two years ago. At least this year someone chased me for LED products." An LED dealer believes. However, the normal state of the LED market is that the price of low-end products is not going up, and municipal engineering is difficult to enter. "The market price is too chaotic, and many businesses are in a state of follow-up. Most of the home improvement market is filled with low-end products of 20 or 30 dollars, large Municipal procurement projects have high requirements on product quality, and most people can't get in."
In the dealer's view, the current chaotic situation in the LED market is also a necessary process in the early stage of the industry development. It is necessary to standardize the LED market to have large brand manufacturers eroding small manufacturers and unify the quality of shipment from the source, so that healthy and healthy development can be achieved.
"Many customers who enter the store this year will choose LED products. Even if they don't order immediately, they will understand the LED situation. But there are still many products under 10 yuan, and the ex-factory price is 6 yuan. How dare this product? When many small manufacturers close down, they will register another brand and continue to do it. The more they do it, the worse." An LED dealer who is a representative of a certain brand in Guangdong is not worried about it. "We have to control small manufacturers and small workshops. As a dealer, we also Unwilling to sell poor quality products, it is very troublesome for customers to find them again."
"The LED market is so chaotic. Sometimes we can't figure out which one is a good product or which one is a bad quality. There is no standard in the country, and manufacturers have different opinions. Then we can only make small money with the flow." Said helplessly. 